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Manager Qualitative Market Research Jobs (NOW HIRING)

Boston Globe Media

Market Research Analyst

Boston, MA · On-site

$75K - $85K/yr

Manages the design and execution of quantitative and qualitative market research studies * Strong research & quantitative analytical skills, including the ability to synthesize findings and develop ...

Jobtailor

Director

Manhattan, NY · On-site

$150 - $230/hr

Qualitative Market Research * Pharmaceutical Industry Knowledge * Client Relationship Management * Research Study Design * Presentation Skills ATS Optimization KeywordsHard Skills * Market Research

Yamaha

Market Research Manager

Kennesaw, GA · On-site

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role ... Plan, coordinate, and execute definedquantitative and qualitative market research projects ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the ... agency or manager. Our objective is to increase this requirement over time, and many of our ...

MarketOnce

Qualitative Research Manager

Boston, MA · On-site

$100K - $120K/yr

With a strong foundation in market research, we offer innovative solutions in research, software ... About the Opportunity: We're seeking a seasoned qualitative research manager to design qualitative ...

Omnicom

Director

Doylestown, PA

We conduct market research, both qualitative and quantitative, and are exclusive to the ... agency or manager. Our objective is to increase this requirement over time, and many of our ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

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Manager Qualitative Market Research information

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$38K

$113.8K

$192K

How much do manager qualitative market research jobs pay per year?

As of Aug 30, 2026, the average yearly pay for manager qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is the difference between Manager Qualitative Market Research vs Market Research Analyst?

AspectManager Qualitative Market ResearchMarket Research Analyst
CredentialsBachelor's/Master's in Marketing, Market Research, or related fields; experience in qualitative methodsBachelor's or higher in Marketing, Business, or Statistics; familiarity with research tools
Work EnvironmentLeads teams, manages projects, collaborates with clientsAnalyzes data, prepares reports, supports research projects
Industry UsageCommonly employed in marketing agencies, corporations, consulting firmsFound across industries, often in research firms or corporate marketing departments

The main difference is that the Manager Qualitative Market Research oversees qualitative research projects and manages teams, while the Market Research Analyst focuses on data analysis and report preparation. Managers have more leadership responsibilities, whereas analysts support research activities with data insights.

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Manager Qualitative Market Research jobs near you
Infographic showing various Manager Qualitative Market Research job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research Analyst

Boston Globe Media Partners

Boston, MA

$75K - $85K/yr

Full-time

Posted 9 days ago

Job description

Job Description:

The Market Research Analyst serves as the “voice of the customer”, responsible for managing qualitative and quantitative primary market research projects. The candidate must be able to clearly understand and articulate key business questions & determine the methodology best suited to meet those objectives through optimal study design and execution. Additionally, they must be able to facilitate and lead discussions with cross-functional teams regarding implications and relevant recommendations based on those insights generated from primary and secondary research, and other analyses.

Responsibilities:

  • Manages the design and execution of quantitative and qualitative market research studies
  • Strong research & quantitative analytical skills, including the ability to synthesize findings and develop practical, actionable recommendations
  • Translates business needs and questions into actionable research hypotheses and study designs
  • Consolidates analytics and behavioral data to tell the complete story
  • Proactively seeks opportunities to apply market research solutions across the organization
  • Champion the use of consumer data to improve decision-making throughout the organization
  • Works collaboratively with internal clients to define research needs
  • Manages and, at times, facilities usability sessions to support all digital facets of the organization
  • Processes and analyzes research data
  • Elicits a clear understanding of key needs and imparts results to internal clients
  • Responsible for shaping and editing external research vendor materials (questionnaires, presentations and summary conclusions)
  • And, more often, for developing your own research materials (survey instruments, programming, discussion guides, protocols, presentations and recommendations)
  • Supports the development of sales presentations through the use of proprietary and syndicated research

Qualifications: 

  • 3-5 years of experience in custom and syndicated research methods
  • Questionnaire development, survey programming and sample design 
  • Strong analytic, quantitative, and problem solving skills
  • Excellent written and oral communication skills
  • Ability to work independently to high standards of quality and timeliness
  • Community development skills a plus
  • Knowledge of web analytics (e.g. Adobe, comScore), Scarborough and Tableau a plus
  • A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The annual salary for this role is $75,000 - $85,000

This range reflects the band for this role. We are committed to fair and market-informed compensation. It is anticipated that most qualified candidates could be hired within the midpoint of the range. Compensation for the successful candidate will be informed by their particular combination of skills, experience, and qualifications. 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.