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Manager Qualitative Market Research Jobs (NOW HIRING)

Yamaha

Market Research Manager

Kennesaw, GA

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role ... Plan, coordinate, and execute definedquantitative and qualitative market research projects ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

The Sound

Qualitative Contract Specialists

Chicago, IL · On-site

... market research and consumer insights Intrepid and Ingenious...seeks force of nature * think ... We are on the hunt for the occasional partners with an extensive knowledge of qualitative market ...

FAVARH

Market Research Analyst

New York, NY

Conduct quantitative and qualitative primary market research; collecting, managing and analyzing data from the marketplace and delivering recommendations to various business teams. Use online survey ...

FAVARH

Market Research Analyst

Boston, MA

Conduct quantitative and qualitative primary market research; collecting, managing and analyzing data from the marketplace and delivering recommendations to various business teams. Use online survey ...

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Manager Qualitative Market Research information

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$38K

$113.8K

$192K

How much do manager qualitative market research jobs pay per year?

As of Aug 2, 2026, the average yearly pay for manager qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is the difference between Manager Qualitative Market Research vs Market Research Analyst?

AspectManager Qualitative Market ResearchMarket Research Analyst
CredentialsBachelor's/Master's in Marketing, Market Research, or related fields; experience in qualitative methodsBachelor's or higher in Marketing, Business, or Statistics; familiarity with research tools
Work EnvironmentLeads teams, manages projects, collaborates with clientsAnalyzes data, prepares reports, supports research projects
Industry UsageCommonly employed in marketing agencies, corporations, consulting firmsFound across industries, often in research firms or corporate marketing departments

The main difference is that the Manager Qualitative Market Research oversees qualitative research projects and manages teams, while the Market Research Analyst focuses on data analysis and report preparation. Managers have more leadership responsibilities, whereas analysts support research activities with data insights.

More about Manager Qualitative Market Research jobs
What cities are hiring for Manager Qualitative Market Research jobs? Cities with the most Manager Qualitative Market Research job openings:
What are the most commonly searched types of Qualitative Market Research jobs? The most popular types of Qualitative Market Research jobs are:
What states have the most Manager Qualitative Market Research jobs? States with the most job openings for Manager Qualitative Market Research jobs include:
What job categories do people searching Manager Qualitative Market Research jobs look for? The top searched job categories for Manager Qualitative Market Research jobs are:
Manager Qualitative Market Research jobs near you
Infographic showing various Manager Qualitative Market Research job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research Manager

Yamaha Motor Corporation

Kennesaw, GA • On-site

Full-time

Re-posted 3 days ago

Job description

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations, and reporting that support product planning, customer experience initiatives, marketing effectiveness, and Marine Business Unit strategy. The position independently manages defined research activities and recurring reporting processes while partnering with internal stakeholders, senior team members, and external vendors on more complex projects.
What you'll be doing:
  • Plan, coordinate, and execute defined quantitative and qualitative market research projects, including survey development, programming, data collection, quality control, analysis, reporting, and presentation development; apply professional judgment to identify trends, summarize findings, and recommend next steps.
  • Support and administer the Yamaha Marine Customer Experience Program, including day-to-day program coordination, vendor meetings, data monitoring, stakeholder reporting, quarterly reporting, town hall materials, and identification of program issues or opportunities for improvement.
  • Coordinate assigned activities with external market research agencies to ensure project milestones, deliverables, costs, and research objectives are met; communicate risks, budget concerns, or scope changes to research leadership and help translate business needs into actionable research requirements.
  • Complete ad hoc research, analysis, and special projects for Marine Business Unit divisions and subsidiaries by gathering requirements, evaluating available data, developing clear outputs, and escalating complex or ambiguous issues as appropriate.
  • Develop actionable research reports, dashboards, presentations, and summaries that accurately address business objectives, communicate insights in a clear and concise manner, and support informed decision-making by stakeholders and management.
  • This role works with moderate independence to manage assigned research activities, recurring reporting, and defined project deliverables. The position applies professional knowledge, analytical judgment, and established research practices to resolve routine to moderately complex issues, prioritize work, recommend improvements, and determine when to escalate project risks, budget concerns, data limitations, or strategic questions to the department manager or senior team members.
  • Ability to independently support research projects from intake through reporting, including clarifying objectives, coordinating tasks, analyzing results, and preparing stakeholder-ready deliverables.
  • Experience reporting, presenting, and explaining research findings to business stakeholders in a clear, concise, and actionable manner.
  • Working knowledge of advanced analytical methods, such as MaxDiff, conjoint analysis, key driver analysis, correspondence mapping, segmentation, or similar research approaches.
  • Strong curiosity, critical thinking, and problem-solving skills with the ability to ask effective questions and identify implications within research findings.
  • Ability to analyze data, identify the underlying story, and translate findings into practical business insights and recommendations.
  • Proficiency developing professional PowerPoint reports, dashboards, visual summaries, and other communication materials for internal stakeholders.
  • Strong written, verbal, interpersonal, and stakeholder communication skills, including the ability to manage competing priorities and follow through on assigned deliverables.

What you need to be successful:
  • BA/BS degree in Marketing, Statistics, Business, Economics or a related field
  • 3-5 years of professional market research, consumer insights, data analysis, or related business analytics experience is required.

OR
  • Advanced degree (MA/MS/PHD) in Market Research, Statistics, Business, Economics, or related field
  • 1-3 years of professional market research, insights, or relevant data/analytical experience.
  • Experience using survey platforms, analytical tools, and data visualization tools is desired, such as Qualtrics, SurveyMonkey, SPSS, SAS, Tableau, Power BI, Python, or similar tools.
  • Experience and proficiency with MS Office
  • 5 - 10% travel required.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Reports to: Market Research Manager III
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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