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Full Time Qualitative Market Research Jobs (NOW HIRING)

Boston Globe Media

Market Research Analyst

Boston, MA · On-site

$75K - $85K/yr

The Market Research Analyst serves as the "voice of the customer", responsible for managing qualitative and quantitative primary market research projects. The candidate must be able to clearly ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Yamaha

Market Research Manager

Kennesaw, GA · On-site

Plan, coordinate, and execute definedquantitative and qualitative market research projects, includingsurvey development, programming, data collection,quality control, analysis, reporting ...

Omnicom

Director

New York, NY · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

Doylestown, PA · On-site

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Omnicom

Director

New York, NY

We conduct market research, both qualitative and quantitative, and are exclusive to the pharmaceutical space. Through our work, we help provide insights that bring several new drugs to market to ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

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Full Time Qualitative Market Research information

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$38K

$113.8K

$192K

How much do full time qualitative market research jobs pay per year?

As of Aug 28, 2026, the average yearly pay for full time qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is a full time qualitative market researcher?

A Full Time Qualitative Market Researcher is a professional who works primarily with non-numerical data to understand consumer behavior, motivations, and perceptions. They use techniques such as interviews, focus groups, and observation to gather in-depth insights about target audiences. This role is typically full-time, meaning the researcher works standard business hours and is employed on a permanent basis. Their findings help organizations shape products, services, and marketing strategies to better meet customer needs.

What are the key skills and qualifications needed to thrive as a full time qualitative market researcher?

To thrive as a Full Time Qualitative Market Researcher, you need expertise in research methodologies, data analysis, report writing, and typically a degree in marketing, psychology, or a related field. Familiarity with tools like NVivo, ATLAS.ti, or online survey platforms, as well as experience conducting interviews and focus groups, is often required. Strong communication, critical thinking, and interpersonal skills help you elicit insights from participants and collaborate with stakeholders. These competencies ensure the ability to gather meaningful consumer insights, generate actionable recommendations, and support business decision-making.

What are some common challenges faced by full time qualitative market researchers, and how can they be overcome?

Full-time qualitative market researchers often face challenges such as recruiting suitable participants for studies, managing tight project timelines, and ensuring unbiased data collection. To overcome these, researchers typically work closely with recruiting agencies, use project management tools to track progress, and employ rigorous methodologies such as double-blind interviewing and standardized discussion guides. Collaboration with clients and team members is also key to aligning on objectives and ensuring the research delivers actionable insights.

What is the difference between Full Time Qualitative Market Research vs Full Time Quantitative Market Research?

AspectFull Time Qualitative Market ResearchFull Time Quantitative Market Research
FocusExplores consumer attitudes, motivations, and perceptions through interviews, focus groups, and ethnographyMeasures consumer behaviors and preferences using surveys and statistical analysis
Data TypeDescriptive, non-numerical dataNumerical, statistical data
MethodsFocus groups, in-depth interviews, ethnographySurveys, questionnaires, data analysis
Skills NeededQualitative research techniques, communication, analysis of themesStatistical analysis, data interpretation, survey design

Full Time Qualitative Market Research focuses on understanding consumer insights through non-numerical data, while Full Time Quantitative Market Research emphasizes measuring and analyzing data numerically. Both roles are essential in market research but serve different purposes in informing business decisions.

What cities are hiring for Full Time Qualitative Market Research jobs?

Cities with the most Full Time Qualitative Market Research job openings:

What are the most commonly searched types of Qualitative Market Research jobs?

The most popular types of Qualitative Market Research jobs are:

What states have the most Full Time Qualitative Market Research jobs?

States with the most job openings for Full Time Qualitative Market Research jobs include:

Full Time Qualitative Market Research jobs near you

Lead Market Research Analyst

Bloomberg Industry Group

Arlington, VA

$70K - $100K/yr

Full-time

Re-posted 18 days ago

Job description

As a Lead Market Research Analyst, you'll work closely with internal cross-functional stakeholders to uncover customer needs, understand market dynamics, and identify the factors influencing customer behavior and business outcomes. You will design and execute research that translates customer and market insights into actionable recommendations, helping internal Product, Marketing, Sales, Customer Success, and business leaders make informed decisions that drive growth and customer value.

What you will do:

  • Independently lead market research projects end to end, from defining business questions and selecting appropriate methodologies through execution, analysis, and delivery of actionable recommendations.
  • Conduct quantitative and qualitative research across areas such as Voice of Customer (VoC), win/loss, customer satisfaction, product research, and market and competitive research.
  • Partner with internal stakeholders to identify and prioritize research needs and ensure research addresses important business decisions.
  • Synthesize customer, market, competitive, and business information to identify meaningful insights, opportunities, and implications.
  • Translate research findings into recommendations that inform product, commercial, go-to-market, and other business strategies.
  • Communicate insights effectively through compelling reports, presentations, and executive-level storytelling.
  • Manage research operations, external vendors, participant recruitment, project timelines, and research quality.

You need to have:

  • 3+ years of experience in market research, customer insights, Voice of Customer (VoC), product research, or a related research and insights role.
  • Demonstrated experience independently leading multiple market research projects end to end and delivering actionable insights and recommendations to internal stakeholders.
  • Strong knowledge and hands-on experience with quantitative and qualitative market research methodologies, including surveys, interviews, sampling, questionnaire design, and data analysis.
  • Experience conducting customer and market research for SaaS, B2B, technology, or other complex products and services.
  • Experience using Qualtrics or similar platforms to design, program, deploy, and manage survey research.
  • Strong analytical and synthesis skills, with the ability to translate customer, market, and business information into meaningful insights and actionable recommendations.
  • Strong presentation, storytelling, and stakeholder management skills, with experience communicating research findings and influencing internal cross-functional teams and senior leaders.
  • Strong project management and collaboration skills, with the ability to manage multiple priorities and work effectively across teams in a fast-paced, matrixed environment.

Compensation Range:

$70,000.00-$100,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.


Equal Opportunity


Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").

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