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Remote Qualitative Market Research Jobs (NOW HIRING)

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced ... Conducts qualitative and quantitative analyses, including compiling, coding, tabulating, content ...

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Remote Qualitative Market Research information

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$38K

$113.8K

$192K

How much do remote qualitative market research jobs pay per year?

As of Aug 8, 2026, the average yearly pay for remote qualitative market research in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by professionals in remote qualitative market research, and how can they be addressed?

Remote qualitative market researchers often encounter challenges such as building rapport with participants virtually, ensuring participant engagement, and managing technical issues during online interviews or focus groups. To address these, it's important to use reliable digital platforms, establish clear communication before sessions, and employ engaging moderation techniques. Additionally, adapting to diverse time zones and ensuring confidentiality in virtual settings are key considerations. Staying flexible and prepared with contingency plans helps mitigate these challenges and ensures successful research outcomes.

What is remote qualitative market research?

Remote qualitative market research is a method of gathering in-depth insights into consumer behaviors, attitudes, and motivations by conducting interviews, focus groups, or observational studies online rather than in person. Researchers use digital tools such as video calls, online forums, and mobile apps to interact with participants from various locations. This approach allows for greater flexibility, reduced travel costs, and access to a broader, often more diverse participant pool. Remote qualitative research is valuable for understanding customer experiences, testing new concepts, and informing business decisions.

What is the difference between Remote Qualitative Market Research vs Remote Quantitative Market Research?

AspectRemote Qualitative Market ResearchRemote Quantitative Market Research
CredentialsTypically requires degrees in social sciences, marketing, or related fields; qualitative research certifications are a plusRequires degrees in statistics, marketing, or related fields; quantitative research certifications are common
Work EnvironmentConducts interviews, focus groups, and in-depth discussions remotely or in personAnalyzes numerical data, surveys, and large datasets remotely
Industry UsageUsed across marketing, consumer insights, and product developmentUsed in market analysis, forecasting, and data-driven decision making

Remote Qualitative Market Research focuses on understanding consumer behaviors through interviews and discussions, while Remote Quantitative Market Research emphasizes analyzing numerical data and surveys. Both roles are essential in market research but differ in methods and data types.

What are the key skills and qualifications needed to thrive as a remote qualitative market researcher?

To thrive as a Remote Qualitative Market Researcher, you need strong analytical skills, experience in research design, and a relevant degree in social sciences, marketing, or a related field. Familiarity with qualitative data analysis software (such as NVivo or MAXQDA), online survey platforms, and remote interview tools is typically required. Excellent communication, attention to detail, and the ability to build rapport with participants are essential soft skills. These capabilities ensure accurate insights, effective data collection, and actionable recommendations for clients or stakeholders.
More about Remote Qualitative Market Research jobs
What cities are hiring for Remote Qualitative Market Research jobs? Cities with the most Remote Qualitative Market Research job openings:
What are the most commonly searched types of Qualitative Market Research jobs? The most popular types of Qualitative Market Research jobs are:
What states have the most Remote Qualitative Market Research jobs? States with the most job openings for Remote Qualitative Market Research jobs include:
What job categories do people searching Remote Qualitative Market Research jobs look for? The top searched job categories for Remote Qualitative Market Research jobs are:
Remote Qualitative Market Research jobs near you
Infographic showing various Remote Qualitative Market Research job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research and Competitive Intelligence Analyst

Inovalon

Remote

$76K - $102K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 13 days ago

Job description

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Job Purpose:
Accelerates execution of qualitative and quantitative research with AI/analytics to inform decisions about growth opportunities and competitive positioning.
Business Unit: Provider
Essential Duties and Responsibilities:
  • Work with senior-level market researchers to manage and streamline market research and competitive intelligence projects and platforms to improve the company's competitive position.
  • Use AI and other techniques to resourcefully collect and analyze secondary and primary research data that supports market opportunity, market trend and competitive landscape assessments.
  • Maintain competitive intelligence platform and data and share with stakeholders across departments.
  • Recruit, interview and survey customers and prospects as needed to learn about their experience and attitudes about healthcare technology.
  • Proactively recommend research process improvements to elevate the market research and competitive intelligence functions at Inovalon.
  • Other duties as requested and/or determined.

Minimum Requirements:
  • Proficient in AI, advanced Excel and/or other analytics software (SPSS, Q, etc.)
  • Background/experience in Market Research, Information Systems/Informatics, or Business
  • Familiarity with quantitative and/or qualitative market research methodology.
  • Solid analytical, verbal and written communication skills.
  • Interest in competitive intelligence, healthcare technology competitors, tools such as Crayon
  • Previous experience in healthcare or technology research preferred.
  • A team player with a positive, can-do attitude, who loves to learn and who brings analytical and creative thinking to the job.

Physical Demands and Work Environment:
  • Sedentary work ( i.e. sitting for long periods of time);
  • Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
  • Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
  • Subject to inside environmental conditions; and
  • Travel for this position will include less than 5% locally usually for training purposes.

Inovalon Offers a Competitive Salary and Benefits Package
In addition to the base compensation, this position may be eligible for performance-based incentives.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.
Base Compensation Range
$76,800-$102,000 USD
This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)
If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply. Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles.
By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
To review the legal requirements, including all labor law posters, please visit this link
To review the California Consumer Privacy Statement: Disclosures for California Residents, please visit this link

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