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Consumer Behavior Research Jobs (NOW HIRING)

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs * Support the development of consumer segmentation, journey ...

loco

Consumer Insights Manager

Costa Mesa, CA · Hybrid

We are seeking a highly motivated and detail-oriented Manager of Consumer Insights to drive our consumer research initiatives. This role is pivotal in understanding and translating consumer behavior ...

INSPYR Solutions

Research Consultant V

New York, NY · On-site

$66 - $86/hr

Design and execute both qualitative and quantitative research programs to understand consumer behavior and purchase drivers. * Partner cross-functionally with Marketing, UXR, Data Science, Creative ...

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Consumer Behavior Research information

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$24.5K

$90.9K

$244.5K

How much do consumer behavior research jobs pay per year?

As of Jul 14, 2026, the average yearly pay for consumer behavior research in the United States is $90,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and motivations to help companies understand their target markets. They collect and analyze data through surveys, interviews, and observation, often using statistical tools and research methodologies. Their insights inform marketing strategies, product development, and customer experience improvements.

What are the typical daily activities for someone in a Consumer Behavior Research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing specialist, or brand manager. These jobs involve analyzing customer data, understanding purchasing patterns, and developing marketing strategies, often requiring skills in data analysis tools and consumer psychology. Opportunities exist in advertising agencies, retail companies, and market research firms.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can reach $150,000 annually include senior roles such as media directors, advertising executives, and digital marketing managers, often requiring extensive experience, leadership skills, and proficiency with analytics tools. Positions in media sales, content strategy, and broadcast management may also reach this level with advanced expertise and a strong track record.

What is a Consumer Behavior Research job?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

How much do consumer researchers make?

Consumer researchers typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced professionals earning over $100,000. Salaries vary based on education, experience, location, and industry, and the role often requires skills in data analysis and market research tools.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

More about Consumer Behavior Research jobs
What cities are hiring for Consumer Behavior Research jobs? Cities with the most Consumer Behavior Research job openings:
What states have the most Consumer Behavior Research jobs? States with the most job openings for Consumer Behavior Research jobs include:
What job categories do people searching Consumer Behavior Research jobs look for? The top searched job categories for Consumer Behavior Research jobs are:
Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $90,864 per year, or $43.7 per hour.

Online Faculty: Consumer Behavior

GOODWILL INDUSTRIES OF MIDDLE GA

Augusta, GA • On-site, Remote

Other

Posted 8 days ago

Job description

At Helms College, our faculty play a vital role in supporting student success by delivering practical instruction, mentoring learners, and creating inclusive learning environments that connect education to employment and long-term opportunity.
Responsibilities:
  • Deliver Interactive Distance Learning (IDL) courses.
  • Develop Canvas Course Shell and Materials to support 5.5 week/44 hour online course
  • Facilitate discussions and provide feedback to enhance learning.
  • Use Canvas LMS to track student performance and participation.
  • Offer academic advice and address student concerns.
  • Attend online meetings and contribute to curriculum development.
  • Prepare and execute lessons, lectures, activities, and exercises for online settings in the Canvas LMS.
  • Develop and prepare tests to evaluate student performance. Grade and record individual scores.
  • Grade and return assignments and post grades in a prompt manner.
  • Provide prompt and appropriate professional correspondence to students and colleagues.
  • Maintain accurate records of student attendance and performance. Maintain other records as required.
  • Maintain Regular and Substantive faculty to student interactions in LMS
  • Conduct online office hours.

Bachelor's degree in Marketing, Business, Psychology, Behavioral Science, Retail Management, or a closely related field from an accredited institution.
Professional experience in one or more of the following areas:
  • Marketing or retail strategy
  • Customer experience (CX) or consumer insights
  • Sales, merchandising, or promotional planning
  • Market research, customer analytics, or demand analysis
  • Retail or service environments with direct customer engagement responsibility

Demonstrated knowledge of:
  • Consumer decision-making processes
  • Buying behavior and motivation
  • Cultural, social, and psychological influences on purchasing
  • Customer segmentation and targeting
  • Ethical marketing and consumer protection concepts
  • Expertise in Canvas LMS, including course setup, content organization, assessments, analytics, grading, and optimization for student engagement and success.
  • Proficiency in a wide range of instructional technologies for distance learning, including video conferencing, screencasting, and other digital tools that enhance online and hybrid education.

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