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Consumer Behavior Research Jobs (NOW HIRING)

Apple

Market Research Data Analyst

Cupertino, CA · On-site

If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you. Description As a Market Research Data Analyst ...

Conair LLC

Manager, Consumer Insights

Stamford, CT · On-site

Lead primary research initiatives, including concept testing, message testing, usage & attitude ... Proactively surface opportunities and risks based on consumer behavior * Help shape the broader ...

Conair LLC

Manager, Consumer Insights

Stamford, CT · On-site

Lead primary research initiatives, including concept testing, message testing, usage & attitude ... Proactively surface opportunities and risks based on consumer behavior * Help shape the broader ...

ProSidian Consulting

Sociologist

Charlotte, NC · On-site

Leading the Research Team's in-depth research of consumer financial decision-making and the behavior, knowledge, and experience that contribute to those decisions * Developing and recommending new ...

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Consumer Behavior Research information

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$24.5K

$90.9K

$244.5K

How much do consumer behavior research jobs pay per year?

As of Jul 14, 2026, the average yearly pay for consumer behavior research in the United States is $90,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What does a consumer researcher do?

A consumer researcher studies consumer behaviors, preferences, and motivations to help companies understand their target markets. They collect and analyze data through surveys, interviews, and observation, often using statistical tools and research methodologies. Their insights inform marketing strategies, product development, and customer experience improvements.

What are the typical daily activities for someone in a Consumer Behavior Research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing specialist, or brand manager. These jobs involve analyzing customer data, understanding purchasing patterns, and developing marketing strategies, often requiring skills in data analysis tools and consumer psychology. Opportunities exist in advertising agencies, retail companies, and market research firms.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can reach $150,000 annually include senior roles such as media directors, advertising executives, and digital marketing managers, often requiring extensive experience, leadership skills, and proficiency with analytics tools. Positions in media sales, content strategy, and broadcast management may also reach this level with advanced expertise and a strong track record.

What is a Consumer Behavior Research job?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

How much do consumer researchers make?

Consumer researchers typically earn a median annual salary of around $65,000 to $75,000, with entry-level positions starting lower and experienced professionals earning over $100,000. Salaries vary based on education, experience, location, and industry, and the role often requires skills in data analysis and market research tools.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

More about Consumer Behavior Research jobs
What cities are hiring for Consumer Behavior Research jobs? Cities with the most Consumer Behavior Research job openings:
What states have the most Consumer Behavior Research jobs? States with the most job openings for Consumer Behavior Research jobs include:
What job categories do people searching Consumer Behavior Research jobs look for? The top searched job categories for Consumer Behavior Research jobs are:
Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 71% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $90,864 per year, or $43.7 per hour.
Senior Market Research Analyst

Senior Market Research Analyst

RaceTrac Petroleum, Inc.

Atlanta, GA • On-site

Full-time

Posted 12 days ago

RaceTrac rating

4.7

Company rating: 4.7 out of 10

Based on 195 frontline employees who took The Breakroom Quiz

37th of 48 rated convenience stores

Job description

RaceTrac Company Overview
Job Description:
The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.
What You'll Do:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

What We're Looking For:
  • Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).
  • 2+ years' experience in a consumer insights or market research role. Brand Tracking experience is a plus.
  • Proficiency with MS Office Suite, advanced Excel knowledge
  • Experience using data analysis tools, such as SPSS, Tableau, or PowerBi
  • Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand consumer insights.
  • Experience moderating focus groups and in-depth interviews with consumers is a plus.
  • Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.

Fueled by Growth, Driven by You
At RaceTrac, our people make the difference. Whether you're working in a store, at our corporate office, or on the road, you'll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there's always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.
To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Responsibilities:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

Qualifications:
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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