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Consumer Behavior Research Jobs in Boston, MA (NOW HIRING)

Panera Bread

Analyst, Consumer Insights

Newton, MA · On-site

$83K - $100K/yr

Analyze research findings and synthesize data into clear, compelling, and action-oriented insights. * Develop presentations and reports that connect consumer behaviors, attitudes, and market trends ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

10Beauty

Consumer Insights Intern

Burlington, MA · On-site

$22 - $27/hr

This is a unique opportunity to blend user research, behavioral science, experimentation, and data analysis at a fast-growing robotics startup. You'll work closely with Product, Engineering, Design ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation * Strong understanding of consumer behavior, brand equity measurement, and ...

Medela

Category Manager

Boston, MA · Hybrid

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data ... Research evolving consumer needs, retail trends, and competitive activity to identify new ...

Primark

Consumer Insights Manager

Boston, MA

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market ... Leverage syndicated research sources, customer data, and industry intelligence to deepen ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market ... Leverage syndicated research sources, customer data, and industry intelligence to deepen ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market ... Leverage syndicated research sources, customer data, and industry intelligence to deepen ...

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Showing results 1-20

All JobsConsumer Behavior Research JobsConsumer Behavior Research Jobs in Boston, MA

Consumer Behavior Research information

See Boston, MA salary details

$26.2K

$97.3K

$261.7K

How much do consumer behavior research jobs pay per year?

As of Aug 27, 2026, the average yearly pay for consumer behavior research in Boston, MA is $97,270.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,496.00 and $110,261.00 per year, depending on experience, location, and employer.

What is a consumer behavior research?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the typical daily activities for someone in a consumer behavior research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What are the key skills and qualifications needed to thrive in the consumer behavior research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

How to become a consumer behavior researcher?

To become a consumer behavior researcher, typically a bachelor's degree in psychology, marketing, sociology, or a related field is required, with many roles preferring a master's or doctoral degree. Developing skills in data analysis, research methods, and consumer psychology, along with proficiency in tools like SPSS or NVivo, is important. Gaining experience through internships or research assistant positions can also enhance job prospects.

How to get into consumer behavior research?

To enter consumer behavior research, a bachelor's degree in psychology, marketing, sociology, or a related field is typically required, often followed by a master's or Ph.D. for advanced roles. Developing skills in data analysis, research methods, and familiarity with tools like SPSS or R can enhance employability. Gaining experience through internships or research assistant positions is also valuable for building expertise in understanding consumer decision-making processes.

What jobs can you get with a consumer behavior research degree?

A degree in consumer behavior research can lead to roles such as market researcher, consumer insights analyst, marketing analyst, or data analyst. These positions involve analyzing consumer data, understanding purchasing patterns, and informing marketing strategies, often requiring skills in data analysis tools and consumer psychology.

What are popular job titles related to Consumer Behavior Research jobs in Boston, MA?

For Consumer Behavior Research jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Research jobs in Boston, MA look for?

The top searched job categories for Consumer Behavior Research jobs in Boston, MA are:

Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in Boston, MA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $97,270 per year, or $46.8 per hour.

Analyst, Consumer Insights

Newton, MA • On-site

Panera Bread
Restaurants • 10K+ employees

5.4

Company rating: 5.4 out of 10

Based on 1,462 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Free food

Recommended by students

Respectful managers

Learn more about Panera Breadexternal

$83K - $100K/yr

Full-time

Posted 23 days ago

Job description

Analyst, Consumer Insights
Job Purpose
Panera is seeking a highly motivated Analyst, Consumer Insights to support the Brand Insights team and serve as a key partner in helping the organization make consumer-centric decisions. Reporting to the Director, Consumer Insights & Foresight, this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE priorities.
The ideal candidate combines strong analytical skills with intellectual curiosity, storytelling ability, and a passion for understanding consumer behavior. This individual will help translate complex data into actionable business recommendations and serve as a trusted voice of the consumer across the organization.
Location: Boston, MA (hybrid)
Duties & Responsibilities:
The primary responsibilities of this job include, but are not limited to:
Research Design & Project Execution
  • Support the design, execution, analysis, and reporting of consumer and market research projects that address key business questions.

  • Partner with key stakeholders across Marketing, Development, and to identify business opportunities and translate them into actionable research objectives.

  • Manage research projects from initial briefing through final recommendations, working closely with internal teams and external vendor partners.

Insights Generation & Storytelling
  • Analyze research findings and synthesize data into clear, compelling, and action-oriented insights.

  • Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies.

  • Apply critical thinking to uncover meaningful implications and recommendations that drive growth and improve decision-making.

Stakeholder Partnership
  • Build strong relationships with cross-functional partners and become a trusted thought partner within the business.

  • Provide consultative support for day-to-day business questions, serving as an objective advocate for the consumer perspective.

  • Collaborate closely with research vendors to ensure high-quality research execution and deliverables.

  • Support the continuous evolution of Panera's consumer knowledge base and insights capabilities.

Qualifications (Education & Experience):
Prior Experience
  • 2 to 5 years of prior job-related experience in Consumer Insights required

  • Food service, restaurant, retail or consumer packaged good (CPG) insights experience would be highly regarded

  • Experience with both qualitative and quantitative methodologies, including

  • Brand Health Tracking

  • Ad Testing

  • Segmentation, market structure and other strategic consumer analyses eg. drivers for growth

  • Market research project support or management, including data analysis, interpretation, survey design and implementation, and report writing. This is a DIY environment.

  • Experience working in a fast paced, deadline-driven environment

Knowledge, Skills and Abilities
  • Ability to present analytical material in a concise and compelling manner

  • Ability to work independently with support from manager

  • Skill in data analysis, preferred experience in statistical and competitive evaluation and synthesis

  • Working knowledge of syndicated store and/or panel data (such as from IRI, Crest or Nielsen)

  • Proficiency with basic computer skills (e.g., Word, Excel, PowerPoint, etc.)

  • Proven project management and organizational skills

  • Strong organizational and time management skills

  • Strong writing and presentation skills

Education
  • BA/BS in business, market research, statistics, or other related field

  • MBA a plus

  • Food service industry experience a plus

Competitive Pay $83,686 to $100,423 annually.
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

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