Consumer Behavior Research Jobs in Minnesota (NOW HIRING)

• Serve as the primary insights partner for The Bar Method and Waxing the City, supporting audience understanding, brand performance, positioning, and market dynamics; provide ad-hoc research partnership on Orangetheory and Anytime Fitness projects as needed.

• Lead the scoping, design, and execution of market research across the portfolio-ad hoc, foundational, syndicated, brand tracking, and partner-led studies.

• Design and field quantitative research (segmentation, brand health, concept and message testing, pricing, U&A) and translate results into actionable recommendations.

• Plan and personally moderate qualitative research, including focus groups and in-depth interviews (IDIs), synthesizing findings into clear narratives for stakeholders.

• Analyze and synthesize third-party and syndicated research to identify category trends, white space, and brand-specific opportunities that inform product, marketing, and market strategy.

• Monitor brand and category performance over time, surfacing shifts in consumer behavior, competitive activity, and market conditions that carry strategic implications.

• Manage external research vendors and partners, scoping, budgeting, and quality control, to extend the team's capacity across multiple brands.

• Translate insights into compelling deliverables and presentations that drive decisions among marketing, product, operations, and franchise leadership.

• Partner cross-functionally to embed a consistent, evidence-based approach to understanding consumers across the brand portfolio.

Strengths and Background

• Bachelor's degree in Business, Marketing, Market Research, Social Sciences, Statistics, or a related field.

• 5+ years of experience in market research or consumer insights, on either the client or agency/supplier side.

• Proficiency in both qualitative and quantitative research methods, with the ability to select and apply the right approach to a given business question.

• Hands-on qualitative experience, ideally including moderating focus groups and/or conducting in-depth interviews (IDIs), along with discussion guide design and synthesis.

• Strong quantitative skills, including survey design, questionnaire logic, and the ability to conduct advanced statistical analyses (e.g., regression, correlation, significance testing) and turn data into clear, actionable insights.

• Experience managing external research vendors and partners, including scoping and budget oversight.

• Excellent communication, storytelling, and presentation skills, with a proven ability to translate research into strategic action for non-technical audiences.

• Demonstrated success supporting cross-functional initiatives in complex or multi-brand organizations.

• Highly organized, with strong project management skills and the ability to juggle multiple brands and studies simultaneously.

• Experience in fitness, hospitality, franchising, retail, or other multi-brand/consumer organizations is a plus.

Preferred Strengths and Background

• Familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey) and syndicated/third-party research sources (e.g., Mintel, YouGov, Numerator, or similar).

• Experience with statistical or analysis tools such as SPSS, R, Python, or Excel-based analysis.

• Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI).

• Familiarity with brand health tracking, segmentation, and customer journey frameworks.

• Comfort working across brands at different stages of maturity, from emerging concepts to established franchises.

Why Join Us

• Shape strategy across a diverse portfolio of consumer brands-from boutique fitness to personal care-with real ownership of the research agenda.

• Own end-to-end research on emerging brands where your insights directly influence growth decisions.

• Collaborate with passionate teams across multiple brands and functions.

• Drive meaningful change through consumer insights and evidence-based strategy.

• Work in a culture that values collaboration, growth, and customer obsession.

Salary Range: $95k - $110k