ZipRecruiter

Log In

1

Consumer Behavior Research Jobs in Chicago, IL (NOW HIRING)

SPINS

Brand Strategy

Chicago, IL · Remote

$80K - $90K/yr

You will be a master storyteller, using your deep understanding of consumer behavior, market trends, and our company's research capabilities to craft compelling narratives to drive mutual growth.

next page

Showing results 1-20

All JobsConsumer Behavior Research JobsConsumer Behavior Research Jobs in Chicago, IL

Consumer Behavior Research information

See Chicago, IL salary details

$25.1K

$93.3K

$251K

How much do consumer behavior research jobs pay per year?

As of Aug 27, 2026, the average yearly pay for consumer behavior research in Chicago, IL is $93,265.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,622.00 and $105,721.00 per year, depending on experience, location, and employer.

What is a consumer behavior research?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the typical daily activities for someone in a consumer behavior research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What are the key skills and qualifications needed to thrive in the consumer behavior research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

How to become a consumer behavior researcher?

To become a consumer behavior researcher, typically a bachelor's degree in psychology, marketing, sociology, or a related field is required, with many roles preferring a master's or doctoral degree. Developing skills in data analysis, research methods, and consumer psychology, along with proficiency in tools like SPSS or NVivo, is important. Gaining experience through internships or research assistant positions can also enhance job prospects.

How to get into consumer behavior research?

To enter consumer behavior research, a bachelor's degree in psychology, marketing, sociology, or a related field is typically required, often followed by a master's or Ph.D. for advanced roles. Developing skills in data analysis, research methods, and familiarity with tools like SPSS or R can enhance employability. Gaining experience through internships or research assistant positions is also valuable for building expertise in understanding consumer decision-making processes.

What jobs can you get with a consumer behavior research degree?

A degree in consumer behavior research can lead to roles such as market researcher, consumer insights analyst, marketing analyst, or data analyst. These positions involve analyzing consumer data, understanding purchasing patterns, and informing marketing strategies, often requiring skills in data analysis tools and consumer psychology.

What are popular job titles related to Consumer Behavior Research jobs in Chicago, IL?

For Consumer Behavior Research jobs in Chicago, IL, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Research jobs in Chicago, IL look for?

The top searched job categories for Consumer Behavior Research jobs in Chicago, IL are:

Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in Chicago, IL as of August 2026, with employment types broken down into 2% Internship, 90% Full Time, 4% Part Time, and 4% Contract. Highlights an 81% In-person, 5% Hybrid, and 14% Remote job distribution, with an average salary of $93,265 per year, or $44.8 per hour.

Manager, Marketing - Consumer Insights

Tropicana Brands Group

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 21 days ago

Tropicana Brands Group rating

6.5

Company rating: 6.5 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

288th of 443 rated food and drinks producers

Job description

Fresh-Squeezed Legacy, Bold New Chapter
Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we're committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.
The brand marketing team is vital to Tropicana Brands Group's success, driving brand awareness, customer engagement, and sales growth. This team's objectives are to grow market share, improve consumer loyalty, and ultimately drive profitability through knowing our target consumer's needs, trends, and behaviors. Collaborating closely with other departments, the team ensures that marketing strategies align with business objectives, influence product development, and keep us competitive in a dynamic market.
Your Next Pour: The Opportunity
We are looking to add a Manager, Consumer Insights to our Consumer Insights & Analytics team, to serve as strategic thought partner and trusted advisor to cross functional teams across Marketing, Innovation, and Sales. This role will help shape the consumer insights learning agenda, and execute strategic and actionable research that can influence key business decisions for our portfolio of brands.
This individual contributor role will independently own key insights workstreams, partner closely with stakeholders, and leverage both internal data and external research partners to ensure brand strategies are grounded in consumer understanding.
This role operates in a hybrid environment, with 3 days per week in the downtown Chicago office.
Key responsibilities include:
  • Lead portfolio brand equity tracking - serve as point person for ongoing brand equity tracking for TBG brands and competition and combine with other sources to uncover shifts in consumer sentiment for our brands and categories.
  • Support insights learning agendas - support the development and activation of consumer learning plans to address TBG's most important knowledge gaps that address top priorities, leveraging both internal resources and external partners.
  • Monitor consumer & market trends - continuously identify the consumer and cultural trends having impact on our categories and identify implications for our brands and innovation (i.e. shifting preferences, emerging flavors, breakthrough packaging, compelling claims, health and wellness behaviors, etc).
  • Impact through insights reporting & storytelling - develop high impact reports, presentations, and narratives that clearly communicate strategic opportunities to diverse stakeholder groups.
  • Manage external partners - effectively partner with various research agencies and hold them to high standards of execution and delivery.

The Perfect Blend: Experience
  • 5+ years of experience in consumer insights, market research, or related fields within the CPG industry. Experience within an in-house consumer insights team required. Food or beverage industry experience preferred.
  • Strong knowledge of quantitative research methods, including custom surveys, DIY research platforms, brand equity tracking, panel data analysis, etc; some level of qualitative research experience a plus.
  • Experience with syndicated consumer and market data platforms (e.g., Circana, Nielsen, Numerator, or similar tools).
  • Ability to synthesize multiple data sources and effectively communicate (written and verbal) recommendations to influence business decisions.
  • Strong planning and organization skills, with ability to manage multiple priorities simultaneously
  • Independent self-starter, comfortable jumping into new projects with some level of ambiguity.
  • Demonstrated ability to collaborate with cross-functional teams.
  • Continuously seek to deepen understanding and stay on top of ongoing shifts in consumer behavior and the market research industry

Foundational Ingredients: Requirements
  • Bachelor's degree in Marketing, Marketing Research, Data Science, Psychology, Business, or related field
  • Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
  • Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
  • Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations

Perks That Pack a Punch:
TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.
The salary range for this position is $88,000 - $120,000 annually.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

What Tropicana Brands Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply