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Consumer Behavior Research Jobs in Madison, WI (NOW HIRING)

Limitless East Marketing

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Conduct market research to identify trends and opportunities for growth. * Assist in preparing ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...

Alphabe Insight Inc

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Conduct market research to identify trends and opportunities for growth. * Assist in preparing ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...

Wisconsin

Assistant Professor in Marketing

Madison, WI · On-site

An interest in teaching core Marketing courses (Marketing Management, Consumer Behavior, Marketing Research, Strategy) is desirable. How to Apply: Please click on "Apply Now" to begin the application ...

Varsity Tutors

Marketing Tutor

Madison, WI · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

The Evoke Agency

Creative Strategist

Madison, WI

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

Hiebing

Copywriter

Madison, WI · On-site

Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools that support the creative process. * Use AI thoughtfully to accelerate research, exploration and ...

Hiebing

Copywriter

Madison, WI · On-site

Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools that support the creative process. * Use AI thoughtfully to accelerate research, exploration and ...

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Consumer Behavior Research information

See Madison, WI salary details

$23.8K

$88.2K

$237.4K

How much do consumer behavior research jobs pay per year?

As of Aug 29, 2026, the average yearly pay for consumer behavior research in Madison, WI is $88,224.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,265.00 and $100,007.00 per year, depending on experience, location, and employer.

What is a consumer behavior research?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the typical daily activities for someone in a consumer behavior research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What are the key skills and qualifications needed to thrive in the consumer behavior research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

How to become a consumer behavior researcher?

To become a consumer behavior researcher, typically a bachelor's degree in psychology, marketing, sociology, or a related field is required, with many roles preferring a master's or doctoral degree. Developing skills in data analysis, research methods, and consumer psychology, along with proficiency in tools like SPSS or NVivo, is important. Gaining experience through internships or research assistant positions can also enhance job prospects.

How to get into consumer behavior research?

To enter consumer behavior research, a bachelor's degree in psychology, marketing, sociology, or a related field is typically required, often followed by a master's or Ph.D. for advanced roles. Developing skills in data analysis, research methods, and familiarity with tools like SPSS or R can enhance employability. Gaining experience through internships or research assistant positions is also valuable for building expertise in understanding consumer decision-making processes.

What jobs can you get with a consumer behavior research degree?

A degree in consumer behavior research can lead to roles such as market researcher, consumer insights analyst, marketing analyst, or data analyst. These positions involve analyzing consumer data, understanding purchasing patterns, and informing marketing strategies, often requiring skills in data analysis tools and consumer psychology.

What are popular job titles related to Consumer Behavior Research jobs in Madison, WI?

For Consumer Behavior Research jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Research jobs in Madison, WI look for?

The top searched job categories for Consumer Behavior Research jobs in Madison, WI are:

Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in Madison, WI as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $88,224 per year, or $42.4 per hour.

Marketing Coordinator

Limitless East Marketing

Madison, WI • On-site

$62K - $66K/yr

Full-time

Medical, PTO

Re-posted 20 days ago

Job description

Company Description

About Us

At Signal Tru Brand, we craft experiences that connect people, ideas, and innovation. Our team brings together creativity and strategy to design unforgettable events that strengthen brand identity and leave lasting impressions. We value excellence, collaboration, and a forward-thinking mindset that drives growth and opportunity in every project we take on.

Job Description

Job Description

We are seeking a detail-oriented and motivated Marketing Coordinator to join our growing team. The ideal candidate will play a key role in planning, executing, and optimizing marketing initiatives that align with our brand's vision. This role involves working closely with internal teams to ensure the consistent delivery of high-quality marketing materials and communications.

Responsibilities

  • Coordinate and implement marketing campaigns across multiple channels.

  • Support brand development and promotional initiatives to ensure consistency.

  • Manage timelines, assets, and communications between creative and strategic teams.

  • Conduct market research to identify trends and opportunities for growth.

  • Assist in preparing marketing reports, presentations, and campaign analyses.

  • Collaborate with vendors and partners to execute marketing projects efficiently.

Qualifications

Qualifications

  • Strong organizational and project management skills.

  • Excellent written and verbal communication abilities.

  • Ability to manage multiple priorities with attention to detail.

  • Understanding of brand strategy, market trends, and consumer behavior.

  • Proficiency in Microsoft Office Suite and basic marketing tools.

Additional Information

Benefits

  • Competitive annual salary ($62,000 - $66,000).

  • Professional development and growth opportunities.

  • Supportive, collaborative, and creative work environment.

  • Comprehensive benefits package including health coverage and paid time off.

  • Opportunity to make a direct impact on brand success and company growth.

Apply