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Consumer Behavior Research Jobs in Madison, WI (NOW HIRING)

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Conduct market research to identify trends and opportunities for growth. * Assist in preparing ... Understanding of brand strategy, market trends, and consumer behavior. * Proficiency in Microsoft ...

An interest in teaching core Marketing courses (Marketing Management, Consumer Behavior, Marketing Research, Strategy) is desirable. How to Apply: Please click on "Apply Now" to begin the application ...

Marketing Tutor

Madison, WI · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

Conduct audience research, competitive analysis, cultural trend forecasting to inform brand ... Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands ...

Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools that support the creative process. * Use AI thoughtfully to accelerate research, exploration and ...

Stay curious about culture, consumer behavior, emerging technologies and AI-enabled creative tools that support the creative process. * Use AI thoughtfully to accelerate research, exploration and ...

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

... consumer fraud and product liability, accounting, and more. Our case teams range in size and ... Examining market and industry behavior; * Conducting research via academic articles and relevant ...

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Showing results 1-20

Consumer Behavior Research information

See Madison, WI salary details

$23.8K

$88.2K

$237.4K

How much do consumer behavior research jobs pay per year?

As of Aug 9, 2026, the average yearly pay for consumer behavior research in Madison, WI is $88,224.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,265.00 and $100,007.00 per year, depending on experience, location, and employer.

What are the typical daily activities for someone in a consumer behavior research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What is a consumer behavior research?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the key skills and qualifications needed to thrive in the consumer behavior research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

What are popular job titles related to Consumer Behavior Research jobs in Madison, WI? For Consumer Behavior Research jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Consumer Behavior Research jobs in Madison, WI look for? The top searched job categories for Consumer Behavior Research jobs in Madison, WI are:
Infographic showing various Consumer Behavior Research job openings in Madison, WI as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 83% Full Time, 12% Part Time, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $88,224 per year, or $42.4 per hour.

Consumer Behavior & Marketplace Studies Lecturer

University of Wisconsin-Madison

Madison, WI • On-site

Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago


University Of Wisconsin-Madison rating

8.3

Company rating: 8.3 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

125th of 617 rated colleges and universities


Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.
Job Category:
Academic Staff
Employment Type:
Terminal (Fixed Term)
Job Profile:
Lecturer
Job Summary:
The Department of Consumer Science is hiring lecturer positions for the Fall 2026 semester in the Consumer Behavior & Marketplace Studies (CBMS) undergraduate program. The CBMS program blends marketing, entrepreneurship, merchandising, and product development to enhance consumers' day-to-day lives.
The lecturer will teach one or more sections of CNSR SCI 201: Consumer Insights or related courses. The CNSR SCI 201 course provides students with basic training in quantitative data analysis, with an emphasis on descriptive and inferential statistics with consumer research applications.
The open sections of CNSR SCI 201 will be taught in an in-person format as follows:
  • Section 1: Tuesdays and Thursdays, 9:30 AM-10:45 AM
  • Section 2: Tuesdays and Thursdays, 11:00 AM-12:15 PM

This position is part-time between 33.3% - 50%. The FTE is based on the number of classes taught. This is a terminal position from August 17, 2026 - December 30, 2026. This position has the possibility to be extended or converted to an ongoing appointment based on need and/or funding.
Key Job Responsibilities:
  • Serves as an initial point of contact for students as it relates to specific course or series content and expectations
  • Develops instructional design and curriculum relevant to a course of instruction
  • Facilitates classroom, online and/or laboratory instruction for one or more courses, including assessment of student performance

Department: Consumer Science Department
Compensation: Expected full-time salary of $53,025 for a 9-month basis. Prorated based on amount of time worked. Final salary will be determined at time of hire.
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. Please review the summary of benefits for more information.
Required Qualifications:
  • Ability to work effectively within a diverse community
  • Demonstrated commitment to creating an inclusive work environment
  • Industry experience and knowledge of the subject matter
  • Basic computer skill proficiency (knowledge of learning management systems e.g. Canvas, Blackboard, etc)
Preferred Qualifications:
  • At least two years of successful teaching experience at the college level

Education: Master's degree in a related field at least one level above the level of instruction, or otherwise approved as qualified by the Dean.
How to Apply:
Please click on the "Apply Now" button to start the application process.
To apply for this position you will need to upload a cover letter and resume that relate to this position. Your cover letter should address your qualifications as they pertain to the minimum number of years and type of relevant work experience listed above.
Important: The application has only one attachment field. Upload your cover letter and resume in that field, either as a single combined file or as multiple files in the same upload area. All listed application materials must be submitted for your application to be considered.
In addition, you may be asked to provide the names and contact information of three references willing to be contacted for reference checks at a later date.
University sponsorship is not available for this position, including transfers of sponsorship and TN visas. The selected applicant will be responsible for ensuring their continuous eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without the need of an employer sponsorship) on or before the effective date of appointment. This position is an ongoing position that will require continuous work eligibility. If you are selected for this position, you must provide proof of work authorization and eligibility to work.
Contact Information:
Michelle Pankratz, mehamilton4@wisc.edu, 608-890-0011
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.
To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.
Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

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About University of Wisconsin

Sourced by ZipRecruiter

The University of Wisconsin, based in Madison, WI, US, functions in the educational industry and is a renowned and respected institution for higher education. Its official website is wisc.edu. Established in 1848, this public research university is recognized globally for its innovative approach to education, research, creativity, and public service. It embodies a strong commitment to academic freedom and academic excellence. As a major contributor to the Wisconsin Idea, it aims to accomplish its mission of generating well-rounded individuals who will contribute substantially to society, the local community, and the global economy.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Madison, WI, US

Year founded

2005