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Consumer Behavior Research Jobs (NOW HIRING)

Conair LLC

Manager, Consumer Insights

Stamford, CT

Lead primary research initiatives, including concept testing, message testing, usage & attitude ... Proactively surface opportunities and risks based on consumer behavior * Help shape the broader ...

Conair LLC

Manager, Consumer Insights

Stamford, CT

Lead primary research initiatives, including concept testing, message testing, usage & attitude ... Proactively surface opportunities and risks based on consumer behavior * Help shape the broader ...

Electrolux

Consumer Insights Manager

Charlotte, NC · Hybrid

You'll translate consumer behavior, needs, and trends into clear, actionable insights through ... Lead and manage multiple consumer research initiatives endtoend, ensuring methodologies, tools, and ...

Flexsteel Home

Consumer Insights Leader

Dubuque, IA · On-site

... behaviors, needs, and preferences, translating insights into actionable strategies that drive ... The Consumer Insights Leader will oversee external research partners, guiding research design ...

Tapestry, Inc.

Manager, Consumer Insights

New York, NY · On-site

Utilize a mix of custom research, syndicated data, and social listening tools to answer key ... Intellectually curious and creative, strong interest in consumer behavior and trends * Highly self ...

Informa

Senior Research Analyst - Technomic

Chicago, IL · On-site

$119K - $120K/yr

Research, recommend, and implement innovative behavior research methods. * Analysis: * Lead ... Experience in market research, consulting, consumer research, or similar industries. * Extensive ...

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Consumer Behavior Research information

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$24.5K

$90.9K

$244.5K

How much do consumer behavior research jobs pay per year?

As of Jun 9, 2026, the average yearly pay for consumer behavior research in the United States is $90,864.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What are the typical daily activities for someone in a Consumer Behavior Research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What is a Consumer Behavior Research job?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the key skills and qualifications needed to thrive in the Consumer Behavior Research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

More about Consumer Behavior Research jobs
What cities are hiring for Consumer Behavior Research jobs? Cities with the most Consumer Behavior Research job openings:
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What job categories do people searching Consumer Behavior Research jobs look for? The top searched job categories for Consumer Behavior Research jobs are:
Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $90,864 per year, or $43.7 per hour.
Senior Manager, Consumer Market Insights

Senior Manager, Consumer Market Insights

Kiss Products, Inc.

Port Washington, NY • On-site

Full-time

Medical, Retirement, PTO

Posted 13 days ago

Job description

Job Description Summary:
The senior manager of the Consumer Market Insights team will lead a team responsible for driving consumer-centric strategies by providing actionable insights derived from market research and sales analysis.
Job Description:
We are seeking a dynamic and experienced individual to join our Strategy Division as a Senior Manager/Director of the Consumer Market Insights team. The successful candidate will lead a team responsible for driving consumer-centric strategies by providing actionable insights derived from market research and category sales analysis.
RESPONSIBILITIES:
  • Market Research: Conduct extensive market research to gather data on consumer preferences, buying patterns, and demographic trends within the beauty categories (Cosmetics, Hair, etc.). This includes analyzing sales data, conducting surveys, and monitoring social media channels to identify emerging trends and consumer sentiments.
  • Consumer Behavior Analysis: Identify key factors driving purchasing decisions by studying consumer behavior. This may include factors such as price sensitivity, brand loyalty, ingredient preferences, and the influence of influencers and celebrities.
  • Competitive Analysis: Monitor competitors to understand their product offerings, pricing strategies, and marketing tactics. This helps in identifying areas of opportunity and potential threats to the brand's market share.
  • Product Development Insights: Guide product development efforts with consumer insights gathered. By understanding consumer needs and preferences, the position can provide valuable input to product development teams to create new products or improve existing ones.
  • Marketing Strategy: Inform marketing strategies tailored to the target audience within the beauty category. This includes identifying the most effective channels for reaching consumers, crafting messaging that resonates with their needs and desires, and developing promotional campaigns that drive engagement and sales.
  • Forecasting and Planning: Based on consumer insights and market trends, the position helps in forecasting demand for beauty products and planning inventory levels accordingly. This ensures that the brand can meet consumer demand while minimizing excess inventory or stockouts.
  • Customer Experience Enhancement: Provide recommendations for enhancing the overall customer experience. This may include optimizing packaging design, improving product formulations, or enhancing the online shopping experience.

QUALIFICATIONS:
  • Bachelor's degree in Marketing, Business Administration, Statistics, or a related field; MBA or advanced degree preferred.
  • 7 years of experience in consumer insights, market research, or related roles in beauty category or CPG industry
  • Proven track record of developing and implementing successful consumer research strategies that drive business impact.
  • Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable recommendations.
  • Excellent communication and presentation skills, with the ability to effectively communicate insights to diverse stakeholders.
  • Strategic thinker with a forward-thinking mindset and a passion for innovation.
  • Ability to thrive in a fast-paced environment and manage multiple priorities with attention to detail.

Benefits
  • Premium Medical Insurance Coverage
  • 401(k) Savings Plan
  • Paid Time Off (PTO) based on seniority
  • Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)
  • Annual Bonus Plan
  • Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
  • Summer Fridays
  • Complimentary Gourmet Breakfast, Lunch, and Dinner
  • Relocation Support for New Hires
  • Work Anniversary Recognitions
  • Congratulatory & Condolence Gifts
  • Employee Referral Bonus Program
  • License/Certification Reimbursements
  • Corporate Employee Discounts
  • Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
  • Commuter Support (Shuttle Bus Program and EZPass Support)
  • Vehicle Perks

Qualification(s):
Education(s):
Work Experience:
Skill(s):
Language(s):
Certification(s):
Not Applicable
The anticipated compensation range is
91,000.00 - 172,000.00 USD Annual
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the "Company") is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

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