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Consumer Insights Leader

Dubuque, IA · On-site

The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide ...

Tapestry, Inc.

Manager, Consumer Insights

New York, NY · On-site

The Manager of Global Consumer Insights, Coach is a member of our Strategy and Consumer Insights team and is responsible for supporting Tapestry's consumer insights roadmap and innovation strategy ...

Electrolux

Consumer Insights Manager

Charlotte, NC · Hybrid

As a Consumer Insights Manager, you will play a pivotal role in shaping products and brand experiences by deeply understanding how consumers live, think, and interact with our products. In this role ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business ...

Snipes

Manager, Consumer Insights

Bensalem, PA · On-site

SNIPES Manager, Consumer Insights Bensalem, PA Hybrid We live sneakers, streetwear, and neighborhood culture! All Day! Every Day! With more than 750 stores in Europe and the USA, SNIPES is one of the ...

SpaceX

Consumer Insights Lead (Starlink)

Bastrop, TX · On-site

$95K - $120K/yr

CONSUMER INSIGHTS LEAD (STARLINK) Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet ...

AG1

Director, Customer & Consumer Insights

THE ROLE The Director, Customer & Consumer Insights is responsible for leading and advancing the consumer insights function of AG1, ensuring that data-driven understanding of customers & consumers ...

SpaceX

Consumer Insights Manager (Starlink)

Bastrop, TX · On-site

$115K - $150K/yr

CONSUMER INSIGHTS MANAGER (STARLINK) Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed ...

INCPG

Consumer Insights Manager

Cincinnati, OH

Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...

INCPG

Consumer Insights Manager

New York, NY · On-site

Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...

SpaceX

Consumer Insights Lead (Starlink)

Bastrop, TX · On-site

CONSUMER INSIGHTS LEAD (STARLINK) Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet ...

INCPG

Consumer Insights Manager

Chicago, IL

Consumer Insights Manager Are you a talented CPG &/or Retail Insights Analyst/Manager that is interested in a client facing role? We are seeking a highly analytical and strategic Consumer Insights ...

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Consumer Insights information

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$25.5K

$77.6K

$112.5K

How much do consumer insights jobs pay per year?

As of Jun 16, 2026, the average yearly pay for consumer insights in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

How to get into consumer insights jobs?

To pursue a career in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also be valuable. Developing knowledge of consumer behavior and industry trends helps improve job prospects in this field.

What is a consumer insights job?

A consumer insights job involves analyzing data to understand consumer behaviors, preferences, and trends. Professionals in this role use tools like surveys, focus groups, and data analysis software to inform marketing strategies and product development.

What is the role of consumer insights?

Consumer insights professionals analyze data from surveys, focus groups, and market research to understand customer behaviors, preferences, and needs. Their role is to inform product development, marketing strategies, and business decisions to better meet consumer demands. Skills in data analysis, research methods, and tools like SPSS or Tableau are commonly used in this field.

What are some common responsibilities in a Consumer Insights role?

Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What is a Consumer Insights job?

A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.

What are the key skills and qualifications needed to thrive in the Consumer Insights position, and why are they important?

To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.

More about Consumer Insights jobs
What cities are hiring for Consumer Insights jobs? Cities with the most Consumer Insights job openings:
What are the most commonly searched types of Consumer Insights jobs? The most popular types of Consumer Insights jobs are:
What states have the most Consumer Insights jobs? States with the most job openings for Consumer Insights jobs include:
What job categories do people searching Consumer Insights jobs look for? The top searched job categories for Consumer Insights jobs are:
Consumer Insights jobs near you
Infographic showing various Consumer Insights job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.

Consumer Insights Leader

Flexsteel Industries - Dubuque, IA

Dubuque, IA • On-site

Full-time

Posted 29 days ago

Job description

 PRIMARY FUNCTION:

The Consumer Insights Leader is responsible for establishing and leading Flexsteel’s consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.

This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.

The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.

MAJOR DUTIES AND RESPONSIBLITIES

  • Establish and lead Flexsteel’s consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.
  • Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.
  • Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.
  • Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.
  • Translate complex research findings into clear, actionable recommendations (“so what” / “now what”) that inform product development, marketing strategy, and business decisions.
  • Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.
  • Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.
  • Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.
  • Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.
  • Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.
  • Travel Required.
  • All other duties as assigned.

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