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Consumer Insights Manager Jobs (NOW HIRING)

VASA Fitness

Consumer Insights Manager

CO · On-site

$92K - $106K/yr

Consumer Insights Manager REPORTS TO: Director of Consumer Insights LOCATION: Corporate -- CO Office Hybrid schedule (Tuesday, Wednesday, Thursday in office) COMPE NSATION : $92,000-$106,500 annual ...

Primark

Consumer Insights Manager

Boston, MA

Company Description USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · On-site

The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer ...

Molson Coors

Consumer Insights Manager

Chicago, IL · On-site

In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Company Description USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the ...

Molson Coors

Consumer Insights Manager

Chicago, IL · Hybrid

Ability to identify and synthesize consumer information to provide insights to key customers  * Excellent time management and organizational skills * Demonstrated ability to independently lead ...

New

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

$116K - $145K/yr

The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Company Description USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the ...

Primark

Consumer Insights Manager

Boston, MA · On-site

USA - Consumer Insights Manager Location: Boston, MA (Flex - 3 days in office) Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights ...

Ocean Spray

Consumer Insights Manager

Middleborough, MA · On-site

$116 - $145/hr

The Consumer Insights Manager will serve as the voice of the consumer throughout the organization to keep the consumer in the forefront of all of our decisions. By leading with the consumer ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer Insights Manager will lead the planning and execution of consumer research. This position will ...

Leinenkugel's

Consumer Insights Manager

Chicago, IL · Hybrid

Ability to identify and synthesize consumer information to provide insights to key customers * Excellent time management and organizational skills * Demonstrated ability to independently lead ...

Primark Stores Limited

Consumer Insights Manager

Boston, MA · On-site

$117 - $150/hr

What You'll Do Consumer Insights Manager Narrative Building & Market Intelligence * Build a deep understanding of Primark's current and future customers and translate those insights into actions that ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

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$53K

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How much do consumer insights manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer insights manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What does a consumer insights manager do?

A Consumer Insights Manager is responsible for gathering, analyzing, and interpreting data about customer behaviors, preferences, and trends. They use this information to help organizations make informed decisions about product development, marketing strategies, and overall business direction. By leveraging both qualitative and quantitative research methods, Consumer Insights Managers provide actionable recommendations that drive growth and improve customer satisfaction. Their work often involves collaborating with marketing, sales, and product teams to ensure strategies align with consumer needs.

What are the key skills and qualifications needed to thrive as a consumer insights manager?

To thrive as a Consumer Insights Manager, you need expertise in market research methodologies, data analysis, and a relevant degree in marketing, business, or a related field. Familiarity with analytics tools like SPSS, Nielsen, Qualtrics, and survey platforms is typically required, along with experience in data visualization software. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable business recommendations. These abilities are essential for driving strategic decisions and ensuring products and marketing efforts effectively meet consumer needs.

How does a consumer insights manager typically collaborate with other departments to inform business strategy?

A Consumer Insights Manager works closely with teams such as marketing, product development, and sales to translate consumer data into actionable strategies. They often facilitate cross-functional meetings, present research findings, and provide recommendations that guide product innovation, marketing campaigns, and customer experience initiatives. This collaborative environment allows them to ensure that the voice of the customer is integrated into key business decisions, making strong communication and stakeholder management skills essential for success in the role.
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Consumer Insights Manager jobs near you
Infographic showing various Consumer Insights Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.

Consumer Insights Manager

VASA Fitness

CO • On-site

$92K - $106K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

VASA Fitness rating

5.1

Company rating: 5.1 out of 10

Based on 36 frontline employees who took The Breakroom Quiz

52nd of 63 rated gym and leisure clubs

Job description

POSITION TITLE: Consumer Insights Manager
REPORTS TO: Director of Consumer Insights
LOCATION: Corporate -- CO Office
Hybrid schedule (Tuesday, Wednesday, Thursday in office)
COMPENSATION: $92,000-$106,500 annual
JOIN OUR TEAM
VASA Fitness is growing rapidly-and we're investing in a stronger understanding of the members and communities we serve. We're looking for a Consumer Insights Manager who wants to work inside a growing brand, close to the teams using the research, and take ownership from program launch through organizational integration.
This role will help manage and scale VASA's established Voice of Customer, brand-tracking, and member research programs. You'll oversee research platforms, vendors, timelines, data quality, and deliverables while turning complex findings into clear, compelling presentations that teams across the organization can understand and use.
This is an ideal opportunity for someone with a consumer research background who also enjoys the operational side of insights: creating structure, keeping multiple programs moving, and helping make consumer insights accessible and useful across the organization. With significant investment in VASA's insights capabilities and strong support from leadership, you'll join at an exciting stage in the brand's growth and help shape how the voice of the consumer is shared throughout the organization.
BENEFITS
All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.
  • Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits

Come join VASA Fitness and join a passionate, fun, and united team!
Proud to be a 'Great Place to Work' certified company!
PURPOSE
The Consumer Insights Manager supports VASA Fitness's growing Consumer Insights function by owning the platforms, programs, data, and deliverables that bring consumer research to life across the business. This role designs and executes qualitative and quantitative research, maintains active listening and member community programs, ensures data quality, and translates findings into clear, actionable insights. Working closely with the Director of Consumer Insights and cross-functional partners, the Consumer Insights Manager helps scale the function and strengthens how consumer insight informs marketing strategy, operations, product launches, and long-term planning.
KEY RESPONSIBILITES AND COMPETENCIES
  • Design and execute qualitative and quantitative research programs, including questionnaire development and methodologies such as conjoint, MaxDiff, concept testing, panel studies, and member community discussions.
  • Build, maintain, and quality-assure survey programs in VASA's Voice of Customer (VoC) platform, including logic, triggers, distribution, and data management.
  • Own response coding, open-text quality assurance, and data integrity across active listening programs.
  • Manage the day-to-day operations of VASA's member insights community, including member recruitment, study design and execution, and translation of community output into usable findings.
  • Support brand tracker wave execution through panel coordination, questionnaire updates, and wave-to-wave analysis.
  • Monitor social listening signals and synthesize findings into regular reporting that complements structured VoC programs.
  • Proactively track consumer and fitness industry trends and surface relevant market context that enriches primary research findings.
  • Synthesize research findings into clear, draft-ready deliverables, including research summaries, presentations, and data pulls for cross-functional partners.
  • Partner closely with CRM, data, and analytics teams to connect behavioral data with attitudinal insights, including using Databricks to pull, validate, and enrich research datasets.
  • Support creative and product decisions through structured concept and copy testing.
  • Partner with the Director of Consumer Insights to develop AI-assisted research workflows, including prompt-driven synthesis, automated survey logic, and repeatable processes that reduce time from data to decision.
  • Coordinate research vendors and manage timelines, deliverables, day-to-day relationships, and work within established budgets.
  • Manage research projects and cross-functional requests in Asana, maintaining visibility to timelines, deliverables, and stakeholder needs.

QUALIFICATIONS
  • 3-5 years of experience in consumer insights, market research, or a related field.
  • Hands-on Qualtrics experience, including survey programming, logic builds, and data management.
  • Familiarity with online research communities or member panels; direct experience managing a community or panel is strongly preferred.
  • Comfort working with social listening tools.
  • Strong data hygiene and quality-assurance skills, with the ability to identify and resolve data issues before they affect downstream work.
  • Curiosity about AI and its impact on research workflows; experience using AI tools for synthesis, reporting, survey design, or integration into research technology stacks is a strong differentiator.
  • Comfort partnering with data and analytics teams and working with research and behavioral datasets.
  • Clear written and verbal communication skills, with the ability to translate complex or messy data into actionable insights for non-research audiences.

WORKING CONDITIONS
Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.
PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS
  • Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
  • Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
  • Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
  • Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.
VASA Fitness is an Equal Opportunity Employer
Location: 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111
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