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Director Of Consumer Insights Jobs (NOW HIRING)

VASA Fitness

Consumer Insights Manager

CO · On-site

$92K - $106K/yr

Director of Consumer Insights LOCATION: Corporate -- CO Office Hybrid schedule (Tuesday, Wednesday, Thursday in office) COMPE NSATION : $92,000-$106,500 annual JOIN OUR TEAM VASA Fitness is growing ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Grupo Bimbo

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94 - $123/hr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries

Consumer Insights Manager

Irving, TX

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Tapestry, Inc.

Manager, Consumer Insights

New York, NY · On-site

Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit ... Support the Consumer Insights roadmap for Coach in order to drive the brand's growth goals and ...

Tapestry, Inc.

Manager, Consumer Insights

New York, NY · On-site

Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit ... Support the Consumer Insights roadmap for Coach in order to drive the brand's growth goals and ...

Fora

Director of Consumer & Product Insights

New York, NY · On-site

$254K - $266K/yr

About the Role Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA

$165K - $175K/yr

This leader will serve as the voice of the consumer across the organization, shaping enterprise ... The Director will establish and evolve a world-class consumer insights function, translating ...

Crocs

Director, Consumer & Brand Insights

Westwood, MA · On-site

$165K - $175K/yr

This leader will serve as the voice of the consumer across the organization, shaping enterprise ... The Director will establish and evolve a world-class consumer insights function, translating ...

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Director Of Consumer Insights information

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$122.2K

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How much do director of consumer insights jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director of consumer insights in the United States is $122,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $145,500.00 per year, depending on experience, location, and employer.

What does a director of consumer insights do?

A Director of Consumer Insights leads efforts to understand customer behaviors, preferences, and trends to inform business strategy. They oversee research initiatives, analyze data from various sources, and translate findings into actionable recommendations for marketing, product development, and sales teams. This role requires strong analytical skills, experience in market research methodologies, and the ability to communicate insights clearly to stakeholders. Directors of Consumer Insights often manage a team and collaborate cross-functionally to ensure the voice of the customer is represented in company decisions.

How does a director of consumer insights typically collaborate with product and marketing teams to influence business strategies?

A Director of Consumer Insights plays a pivotal role in bridging the gap between consumer data and actionable business strategies. They regularly partner with product and marketing teams to interpret research findings, identify emerging trends, and inform decision-making for product development and campaign planning. By presenting clear insights and recommendations, they ensure that the voice of the customer is embedded in new initiatives, fostering more targeted and effective products and marketing strategies. This collaborative approach helps drive growth and ensures alignment across departments.

What are the key skills and qualifications needed to thrive as a director of consumer insights, and why are they important?

To thrive as a Director Of Consumer Insights, you need expertise in market research, data analysis, and strategic thinking, typically supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Nielsen, SPSS, or Tableau), survey tools, and advanced statistical methods is highly valuable. Strong leadership, communication, and storytelling skills help translate complex data into actionable business recommendations and inspire cross-functional teams. These abilities are crucial for driving data-informed decisions that shape products, marketing strategies, and overall business growth.

What is the difference between Director Of Consumer Insights vs Consumer Insights Manager?

AspectDirector Of Consumer InsightsConsumer Insights Manager
ResponsibilitiesOversees overall consumer insights strategy, leads research teams, and influences company-wide decisions.Executes research projects, analyzes consumer data, and supports strategic insights under a director’s guidance.
Required CredentialsBachelor’s or Master’s in Marketing, Market Research, or related field; extensive experience in consumer research.Bachelor’s or Master’s in relevant fields; experience in consumer research and data analysis.
Work EnvironmentSenior leadership setting, cross-department collaboration, strategic planning.Research teams, data analysis, reporting, and supporting strategic initiatives.

The main difference lies in scope and seniority. The Director Of Consumer Insights leads the overall strategy and manages teams, while the Consumer Insights Manager focuses on executing research and analyzing data. Both roles require similar credentials and work in consumer research environments, but the director holds a higher-level strategic position.

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Director Of Consumer Insights jobs near you
Infographic showing various Director Of Consumer Insights job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $122,161 per year, or $58.7 per hour.

Director of Consumer Insights & Marketing Science

Lola Blankets

New York, NY • On-site

Full-time

Medical, Dental, Vision, PTO

Re-posted 6 days ago

Job description

About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We're seeking a Director of Consumer Insights and Marketing Science to lead how we understand our customers and measure our marketing, and to connect the two.
Today, our measurement is stronger than our understanding of the customer. We have the data infrastructure to track what's happening across email, SMS, website, organic, and paid media, but we don't have a function that explains why: what customers want, how they experience the brand, and where product and marketing should go next. This role builds that function from the ground up, sitting at the center of consumer research, Voice of Customer, and marketing measurement, and reports directly into decisions at the leadership level.
You'll own three things: primary and secondary consumer research that shapes product and marketing strategy, a Voice of Customer function that turns CX tickets, social comments, texts, surveys, and focus groups into a single read on the customer, and the measurement backbone that connects channel performance to forecasting and growth planning. This is a build role. You'll set the standard for how Lola understands and measures itself.
Core Responsibilities
Consumer & Market Insights
  • Build the ongoing cadence for understanding who our customers are, what they want, and how that's shifting, and bring those findings directly to product and marketing leadership
  • Track competitive and category trends and translate them into implications for Lola's strategy
  • Partner with product and brand teams early in the development cycle, not just at launch, so research shapes decisions instead of validating them after the fact
  • Establish the process and tooling to collect, tag, and synthesize qualitative feedback at scale across every customer touchpoint
  • Surface recurring themes, friction points, and product or service opportunities to the teams that own them, and track whether action gets taken

Measurement Strategy & Executive Advisory
  • Own the measurement strategy connecting email, SMS, website, organic, and paid media into one clear, executive-ready narrative of what's working, what isn't, and where the biggest opportunities sit
  • Advise senior leadership on channel investment, pacing, and forecasting decisions, grounding recommendations in daily forecasting
  • Lead forecasting for major sale events (BFCM, seasonal promotions, and other key calendar moments), partnering cross-functionally to align channel plans with demand expectations
  • Support marketing-mix and channel-efficiency analysis to inform where incremental spend works hardest

Reporting Infrastructure & Data Integrity
  • Set the recurring reporting cadence for the marketing org, from the weekly metrics pulse to the monthly business review
  • Standardize metric definitions across channels and teams, and own data accuracy and consistency across reporting sources and platforms
  • Track and report on core KPIs across funnel performance

Insights, Testing, & Optimization
  • Analyze cohort, LTV, and retention trends to track customer behavior over time
  • Partner with channel owners to surface and act on opportunities that increase efficiency and drive better outcomes, not just report on what happened

This role will report to the Senior Director of Integrated Marketing. This is a hybrid role and requires 3 days in office in our office in Brooklyn, NY or Lehi, UT.
Qualifications
  • 8+ years of experience spanning consumer insights, marketing analytics, or marketing science, preferably in DTC or e-commerce, with a track record of advising senior leadership on strategy
  • Hands-on experience designing and running consumer research: surveys, focus groups, concept testing, or similar qualitative and quantitative methods
  • Experience building or scaling a Voice of Customer function, including synthesizing unstructured feedback (CX, social, survey, qualitative) into structured, actionable insight
  • Deep hands-on experience pulling and analyzing data across marketing platforms (e.g., Klaviyo, Postscript, Meta/TikTok Ads, GA4, Shopify), with strong SQL fluency and experience with BI or dashboarding tools (e.g., Looker, Tableau)
  • Proven ability to build research and measurement frameworks from the ground up, not just operate within an existing one
  • Excellent ability to translate complex, sometimes conflicting quantitative and qualitative signals into clear, confident narratives for executive and non-technical stakeholders
  • Strong command of A/B testing, incrementality, and marketing measurement methodology

What We Offer
  • Competitive base salary and annual bonus based on company and individual performance
  • 21 days paid vacation + all federal holidays
  • Full health benefits (health, dental, vision, mental)
  • 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
  • 55% off Lola Blankets for friends and family
  • Opportunities for career growth within Lola Blankets

Apply