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Consumer Insights Marketing Jobs (NOW HIRING)

Iff

Consumer Insights Intern

New York, NY · On-site

Job Summary This internship offers handson exposure to how consumer research is designed, executed, analyzed, and translated into actionable insights that inform innovation, marketing strategy, and ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... marketing and direct consumer engagement. Our promise is to ensure our brands continue their ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · Hybrid

$17/hr

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... marketing and direct consumer engagement. Our promise is to ensure our brands continue their ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Marquee Brands

Consumer Insights Intern

Manhattan, NY · On-site

$17/hr

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... marketing and direct consumer engagement. Our promise is to ensure our brands continue their ...

Bimbo Bakeries

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Grupo Bimbo

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94 - $123/hr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for ...

Bimbo Bakeries USA

Consumer Insights Manager

Irving, TX · On-site

$94K - $122K/yr

The Manager, Consumer Insights reports to the Director of Consumer Insights and serves as a strategic business partner to Marketing and cross-functional teams, delivering actionable consumer insights ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · On-site

By leading with the consumer, marketing can activate and develop meaningful and successful brand ... The Consumer Insights Manager plays a key role in the development and execution of Ocean Spray ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

$116K - $145K/yr

By leading with the consumer, marketing can activate and develop meaningful and successful brand ... The Consumer Insights Manager plays a key role in the development and execution of Ocean Spray ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

By leading with the consumer, marketing can activate and develop meaningful and successful brand ... The Consumer Insights Manager plays a key role in the development and execution of Ocean Spray ...

Molson Coors

Consumer Insights Manager

Chicago, IL · On-site

Design robust, best-in-class consumer insights learning plans that meet the needs of marketing ... teams * You will help determine the appropriate research methodologies to address key strategic ...

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Consumer Insights Marketing information

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$42K

$104.5K

$187K

How much do consumer insights marketing jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer insights marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What is consumer insights marketing?

Consumer Insights Marketing is the process of gathering and analyzing data about consumers' behaviors, attitudes, and preferences to inform marketing strategies. Professionals in this field use research techniques such as surveys, focus groups, and data analytics to understand what drives customer decisions. The insights gained help businesses create targeted campaigns, improve products, and enhance customer experiences. This role is crucial for ensuring that marketing efforts are aligned with what customers truly want and need.

How does a consumer insights marketing professional typically collaborate with product development and sales teams?

Consumer Insights Marketing professionals frequently work cross-functionally with both product development and sales teams to ensure that customer needs and market trends are integrated into business strategies. They often present research findings, facilitate workshops, and participate in strategy meetings to help translate consumer data into actionable product features or targeted campaigns. This collaboration ensures alignment across departments, improves the effectiveness of product launches, and helps refine messaging for different customer segments. Building strong communication and presentation skills is key to success in this collaborative environment.

What are the key skills and qualifications needed to thrive as a consumer insights marketing professional, and why are they important?

To thrive in Consumer Insights Marketing, you need strong analytical abilities, experience with market research methods, and typically a background in marketing, business, or a related field. Familiarity with data analytics tools (such as SPSS, Tableau, or Qualtrics), survey platforms, and CRM systems is essential. Excellent communication, critical thinking, and presentation skills help translate data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that impact business growth.

What is the difference between Consumer Insights Marketing vs Market Research Analyst?

AspectConsumer Insights MarketingMarket Research Analyst
Primary FocusUnderstanding consumer behavior to inform marketing strategiesCollecting and analyzing data to understand market trends
Skills & CertificationsMarket research, data analysis, consumer psychology, marketing toolsData analysis, statistical skills, research methodologies
Work EnvironmentMarketing departments, consumer research firmsResearch firms, consulting agencies, corporate marketing teams
Industry UsageUsed to develop targeted marketing campaigns and product positioningUsed to assess market potential and competitive landscape

While both roles involve data analysis, Consumer Insights Marketing focuses on understanding consumer behavior to shape marketing strategies, whereas Market Research Analysts primarily analyze market data to identify trends and opportunities. Both roles require strong analytical skills and familiarity with research tools, but their end goals differ: one aims to inform marketing efforts, the other to understand market dynamics.

How to get a job in consumer insights?

To get a job in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also improve prospects, and certifications such as the Certified Market Research Analyst (CMRA) can be beneficial.
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Consumer Insights Marketing jobs near you
Infographic showing various Consumer Insights Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.

Director of Consumer Insights & Marketing Science

Lola Blankets

New York, NY • On-site

Full-time

Medical, Dental, Vision, PTO

Re-posted 7 days ago

Job description

About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We're seeking a Director of Consumer Insights and Marketing Science to lead how we understand our customers and measure our marketing, and to connect the two.
Today, our measurement is stronger than our understanding of the customer. We have the data infrastructure to track what's happening across email, SMS, website, organic, and paid media, but we don't have a function that explains why: what customers want, how they experience the brand, and where product and marketing should go next. This role builds that function from the ground up, sitting at the center of consumer research, Voice of Customer, and marketing measurement, and reports directly into decisions at the leadership level.
You'll own three things: primary and secondary consumer research that shapes product and marketing strategy, a Voice of Customer function that turns CX tickets, social comments, texts, surveys, and focus groups into a single read on the customer, and the measurement backbone that connects channel performance to forecasting and growth planning. This is a build role. You'll set the standard for how Lola understands and measures itself.
Core Responsibilities
Consumer & Market Insights
  • Build the ongoing cadence for understanding who our customers are, what they want, and how that's shifting, and bring those findings directly to product and marketing leadership
  • Track competitive and category trends and translate them into implications for Lola's strategy
  • Partner with product and brand teams early in the development cycle, not just at launch, so research shapes decisions instead of validating them after the fact
  • Establish the process and tooling to collect, tag, and synthesize qualitative feedback at scale across every customer touchpoint
  • Surface recurring themes, friction points, and product or service opportunities to the teams that own them, and track whether action gets taken

Measurement Strategy & Executive Advisory
  • Own the measurement strategy connecting email, SMS, website, organic, and paid media into one clear, executive-ready narrative of what's working, what isn't, and where the biggest opportunities sit
  • Advise senior leadership on channel investment, pacing, and forecasting decisions, grounding recommendations in daily forecasting
  • Lead forecasting for major sale events (BFCM, seasonal promotions, and other key calendar moments), partnering cross-functionally to align channel plans with demand expectations
  • Support marketing-mix and channel-efficiency analysis to inform where incremental spend works hardest

Reporting Infrastructure & Data Integrity
  • Set the recurring reporting cadence for the marketing org, from the weekly metrics pulse to the monthly business review
  • Standardize metric definitions across channels and teams, and own data accuracy and consistency across reporting sources and platforms
  • Track and report on core KPIs across funnel performance

Insights, Testing, & Optimization
  • Analyze cohort, LTV, and retention trends to track customer behavior over time
  • Partner with channel owners to surface and act on opportunities that increase efficiency and drive better outcomes, not just report on what happened

This role will report to the Senior Director of Integrated Marketing. This is a hybrid role and requires 3 days in office in our office in Brooklyn, NY or Lehi, UT.
Qualifications
  • 8+ years of experience spanning consumer insights, marketing analytics, or marketing science, preferably in DTC or e-commerce, with a track record of advising senior leadership on strategy
  • Hands-on experience designing and running consumer research: surveys, focus groups, concept testing, or similar qualitative and quantitative methods
  • Experience building or scaling a Voice of Customer function, including synthesizing unstructured feedback (CX, social, survey, qualitative) into structured, actionable insight
  • Deep hands-on experience pulling and analyzing data across marketing platforms (e.g., Klaviyo, Postscript, Meta/TikTok Ads, GA4, Shopify), with strong SQL fluency and experience with BI or dashboarding tools (e.g., Looker, Tableau)
  • Proven ability to build research and measurement frameworks from the ground up, not just operate within an existing one
  • Excellent ability to translate complex, sometimes conflicting quantitative and qualitative signals into clear, confident narratives for executive and non-technical stakeholders
  • Strong command of A/B testing, incrementality, and marketing measurement methodology

What We Offer
  • Competitive base salary and annual bonus based on company and individual performance
  • 21 days paid vacation + all federal holidays
  • Full health benefits (health, dental, vision, mental)
  • 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
  • 55% off Lola Blankets for friends and family
  • Opportunities for career growth within Lola Blankets

Apply