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Director Consumer Insights Jobs (NOW HIRING)

Director, Consumer Insights Help us bring the gift of health to life. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and ...

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The Director, Consumer Insights is an enterprise insights leader responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions ...

The Director, Consumer Insights is an enterprise insights leader responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions ...

Director, Consumer Insights

New York, NY · Hybrid

$180K - $205K/yr

As the Director, Consumer Insights , you will create the shared source of truth about our customers that we use to drive decisions about future growth in our core products and new ventures. You will ...

Overview At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios. This ...

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... direct consumer engagement. Our promise is to ensure our brands continue their storied success ...

... direct consumer engagement. Our promise is to ensure our brands continue their storied success ... Consumer Insights Team The Consumer Insights team at Marquee Brands is focused on understanding ...

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... direct consumer engagement. Our promise is to ensure our brands continue their storied success ...

Consumer Insights Summer Internship - Hybrid New York, NY Marquee Brands Marquee owns and manages a ... direct consumer engagement. Our promise is to ensure our brands continue their storied success ...

Analyst, Consumer Insights

Newton, MA · On-site

$83K - $100K/yr

Reporting to the Director, Consumer Insights & Foresight , this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE ...

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Director Consumer Insights information

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$31.5K

$122.2K

$183K

How much do director consumer insights jobs pay per year?

As of Aug 11, 2026, the average yearly pay for director consumer insights in the United States is $122,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $145,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director consumer insights?

To thrive as a Director Consumer Insights, you need expertise in market research, data analysis, and strategic leadership, typically backed by a degree in marketing, business, or a related field. Familiarity with analytics tools like SPSS, Nielsen, Tableau, or Qualtrics, and experience managing research projects is highly valuable. Strong communication, team leadership, and the ability to translate complex data into actionable business recommendations are standout soft skills. These capabilities are essential to effectively guide consumer-focused strategies, support business growth, and foster data-driven decision-making.

What are the main responsibilities of a director consumer insights on a day-to-day basis?

As a Director Consumer Insights, your primary responsibilities include overseeing qualitative and quantitative research initiatives, analyzing consumer data to uncover trends, and presenting findings to senior leadership and cross-functional teams. You will work closely with marketing, product, and innovation teams to inform strategic decisions and guide business development. Regular tasks also involve managing a team of analysts, setting research priorities and methodologies, and ensuring that consumer insights are integrated into company-wide strategies. The role requires balancing hands-on research with high-level strategic planning, making adaptability and collaboration key to success.

What does a director consumer insights do?

A Director of Consumer Insights leads research and analysis efforts to understand consumer behavior, preferences, and market trends. They use data to inform business strategies, improve products, and enhance customer experiences. This role involves managing research teams, working with cross-functional stakeholders, and leveraging insights to drive business decisions. Strong analytical skills, strategic thinking, and experience with qualitative and quantitative research methods are essential.

More about Director Consumer Insights jobs
What cities are hiring for Director Consumer Insights jobs? Cities with the most Director Consumer Insights job openings:
What are the most commonly searched types of Consumer Insights jobs? The most popular types of Consumer Insights jobs are:
What states have the most Director Consumer Insights jobs? States with the most job openings for Director Consumer Insights jobs include:
Infographic showing various Director Consumer Insights job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $122,161 per year, or $58.7 per hour.

Director, Consumer Insights

Pharmavite

Canoga Park, CA • On-site

Other

Medical, Dental, Vision, Retirement

This job post has expired today. Applications are no longer accepted.


Pharmavite rating

9.2

Company rating: 9.2 out of 10

Based on 9 frontline employees who took The Breakroom Quiz


Job description

Director, Consumer Insights

Help us bring the gift of health to life. Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT.

The Director, Consumer Insights is an enterprise insights leader responsible for translating consumer, shopper, category, brand, innovation, and go-to-market learning into clear business decisions and growth strategies. This leader serves as a strategic advisor to Marketing, Sales, Innovation and Executive Leadership, ensuring that consumer and shopper perspectives are integrated into key business choices. This role requires strong end-to-end ownership of priority initiatives, from business-question framing and learning-plan design through execution, synthesis, recommendation, and stakeholder alignment. The Director must operate with high autonomy, proactively manage risks and timelines, coach the team's work in flight, and build trust through clear communication, analytical rigor, and reliable delivery. The Director, Consumer Insights reports to the Vice President, Analytics, Insights, and Brand Activation and leads a team of six.

Critical Contributions
  • Enterprise Insights Strategy: Generate foundational consumer, shopper, category, and industry insights that fuel category growth, brand strategy, innovation choices, and go-to-market decisions.
  • Translate Insight into Clear Strategic Recommendations: Balance consumer needs, commercial realities, financial implications, operational feasibility, and brand priorities.
  • End-to-End Ownership & Delivery Discipline: Own priority insights initiatives from initial business question through final recommendation.
  • Executive-Ready Synthesis & Decision Framing: Translate complex data, research findings, and market signals into concise, executive-ready narratives.
  • Brand Building Mastery: Guide the definition and assessment of brand equity using advanced market research tools.
  • Innovation & Foresight Expertise: Co-create and qualify the innovation pipeline.
  • Go-to-Market & Shopper Insights: Create and drive go-to-market insights strategies.
  • Stakeholder Leadership & Influence: Build trusted partnerships with Marketing, Sales, Innovation, Commercial, Category, and Executive stakeholders.
  • People Leadership, Coaching & Capability Building: Set a clear vision and operating cadence for the Consumer Insights team.
Critical Success Factors

You'll be most successful in this role if you have:

  • Proven experience as a Consumer Insights leader in the CPG or consumer-led industry.
  • Demonstrated ability to translate research, data, and market signals into business strategy.
  • Track record of advising senior leaders and shaping decisions in brand strategy, innovation, shopper, commercial, and go-to-market forums.
  • Strong expertise in brand equity tracking, foundational consumer insights, foresight, innovation testing, shopper insights, and go-to-market strategy.
  • Demonstrated ability to build decision-oriented learning plans and manage complex cross-functional insights agendas.
  • Proven ability to create executive-ready narratives that clarify implications, trade-offs, and recommendations.
  • Strong people leadership experience, including coaching senior talent, improving team output quality, and building new capabilities.
Capabilities & Required Skills

Experience 10+ years of progressive experience in Consumer Insights, Market Research, Brand Strategy, Shopper Insights, or related insights leadership roles, preferably in CPG, consumer health, food/beverage, beauty, wellness, or other consumer-led categories. 5+ years of people leadership experience, including experience managing senior talent and/or managers. Experience presenting to and advising VP/SVP-level stakeholders in executive forums. Consumer, Shopper & Research Expertise Deep understanding of consumer behavior, shopper behavior, brand equity, advertising research, innovation testing, go-to-market insights, and foundational consumer learning. Proficiency designing and conducting qualitative and quantitative research, including the ability to translate ambiguous business questions into clear learning agendas. Skilled in leveraging POS, panel, brand health, shopper, category, and syndicated data to generate actionable recommendations. Learning Plan & Delivery Excellence Expertise in building decision-oriented learning plans that define the business question, decision to be enabled, hypotheses, methodology, KPIs, stakeholders, timing, risks, and expected actions from the research. Ability to sequence multiple research activities into a cohesive learning journey rather than treating projects as isolated studies. Strong project ownership discipline, including proactive milestone management, risk identification, stakeholder communication, and follow-through. Executive Communication & Synthesis Ability to develop concise, executive-ready materials with one clear message per slide, explicit implications, recommended actions, and clear connection to business decisions. Strong live communication skills, including the ability to answer senior leader questions directly, synthesize in real time, and avoid over-reliance on descriptive data. Strategic and Enterprise Thinking Ability to integrate consumer, shopper, commercial, financial, operational, and brand considerations when making recommendations. Strong judgment in prioritizing work, making trade-offs, and focusing team effort on the highest-value business decisions. People Leadership & Coaching Demonstrated ability to establish team cadence, set clear expectations, coach work in flight, provide candid feedback, and build talent capability. Ability to raise the quality and consistency of team outputs through standards, coaching, and accountability. Curiosity & Capability Advancement Ability to stay current with emerging research methods, AI-enabled tools, industry best practices, cultural trends, and consumer behavior shifts. Proven ability to translate new tools or methods into practical applications that improve business decision-making and team effectiveness.

Our Offer

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. National Target Base Pay Range: $169,000-281,000. The salary range for this position is based on national standards. For candidates in California and the New York metro, the Target Base Pay Range is $187,000-311,000, to reflect the cost of living and market conditions in those areas. Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications, and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role, and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws. Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental, and vision benefits, 401K match, and other wellness benefits. Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you.

Health and wellness begins with us. Pharmavite is an equal opportunity employer. We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law. Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities. Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email recruiter@pharmavite.com.

Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT: Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los


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