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$122.2K

$183K

How much do director consumer marketing jobs pay per year?

As of Jul 27, 2026, the average yearly pay for director consumer marketing in the United States is $122,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $145,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a Director of Consumer Marketing when launching a new product?

A Director of Consumer Marketing often faces challenges such as aligning cross-functional teams, understanding rapidly changing consumer preferences, and efficiently allocating budgets for maximum impact. Launching a new product requires close collaboration with product development, sales, and creative teams to ensure messaging is consistent and resonates with the target audience. Additionally, measuring and adapting campaign performance in real time is essential to stay ahead in competitive markets, making flexibility and data-driven decision-making vital skills for success.

What is the difference between Director Consumer Marketing vs Marketing Manager?

AspectDirector Consumer MarketingMarketing Manager
ResponsibilitiesDevelops overall consumer marketing strategies, oversees large teams, manages budgets, and aligns brand visionExecutes marketing campaigns, manages day-to-day activities, and supports strategic initiatives
Required CredentialsBachelor's degree, often MBA, extensive marketing experience, leadership skillsBachelor's degree in marketing or related field, relevant experience, strong communication skills
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign execution, team coordination, project management

The main difference between a Director Consumer Marketing and a Marketing Manager lies in scope and strategic focus. The Director oversees overall brand strategy and manages larger teams, while the Marketing Manager handles campaign execution and daily operations. Both roles require marketing expertise, but the director position emphasizes leadership and strategic planning.

What are the key skills and qualifications needed to thrive as a Director of Consumer Marketing, and why are they important?

To thrive as a Director of Consumer Marketing, you need expertise in market analysis, brand strategy, campaign management, and a bachelor’s or master’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and CRM systems is critical, and certifications like AMA PCM can be advantageous. Strong leadership, creativity, and excellent communication skills help drive teams and craft compelling messaging that resonates with consumers. These skills ensure effective strategy execution, data-driven decision making, and the ability to lead high-performing teams in a competitive marketplace.

What does a Director of Consumer Marketing do?

A Director of Consumer Marketing is responsible for developing and implementing strategies to promote a company's products or services to consumers. They oversee marketing campaigns, manage teams, analyze market trends, and work closely with other departments to ensure brand consistency and growth. Their role often includes setting marketing goals, allocating budgets, and measuring the effectiveness of marketing initiatives. Ultimately, they aim to increase brand awareness, drive customer engagement, and boost sales.
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Director Consumer Marketing jobs near you
Infographic showing various Director Consumer Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 17% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $122,161 per year, or $58.7 per hour.
Associate Director, Consumer Marketing

Associate Director, Consumer Marketing

Tonix Pharmaceuticals

Berkeley Heights, NJ

Other

Posted 12 days ago

Job description

Position Overview

The Associate Director, Consumer Marketing is responsible for developing and executing patient-focused marketing strategies that drive disease awareness, patient engagement, and brand growth for Tonix Pharmaceuticals' commercial portfolio. This individual will lead the development of integrated consumer marketing campaigns across traditional and digital channels while ensuring all promotional activities comply with FDA regulations, company policies, and industry standards. Working cross-functionally with Medical Affairs, Regulatory Affairs, Legal, Market Access, Commercial Operations, Sales, Corporate Communications, and external agency partners, the Associate Director will help shape the consumer experience throughout the patient journey. This role requires a strategic marketer with strong analytical capabilities, creative problem-solving skills, and experience launching and growing specialty pharmaceutical brands.

Key Responsibilities

  • Develop and execute integrated consumer marketing strategies aligned with brand objectives and commercial goals.
  • Lead patient-focused marketing initiatives, including disease awareness, branded campaigns, patient education, adherence, and support programs.
  • Develop annual consumer marketing plans, tactical execution plans, budgets, and performance metrics.
  • Manage creative development and execution of consumer promotional materials across print, digital, social media, video, websites, email, and emerging channels.
  • Partner with Market Research to generate actionable consumer insights that inform brand strategy and campaign optimization.
  • Collaborate with Medical, Legal, and Regulatory (MLR) reviewers to ensure promotional materials meet compliance requirements.
  • Work closely with digital marketing partners to optimize paid media, SEO/SEM, CRM, social media, and website performance.
  • Monitor campaign effectiveness using KPIs, analytics, and market performance data to recommend optimization strategies.
  • Support new product launches through development of consumer launch strategies and promotional campaigns.
  • Manage external advertising agencies, media agencies, digital vendors, patient advocacy partners, and market research suppliers.
  • Collaborate with Patient Services and Market Access teams to ensure consistent messaging throughout the patient experience.
  • Support brand planning, forecasting, and annual budget management.
  • Monitor competitive activity, market trends, and evolving consumer behaviors to identify growth opportunities.
  • Present strategic recommendations and campaign results to senior leadership.
  • Ensure all promotional activities adhere to FDA regulations, PhRMA Code, company policies, and applicable compliance requirements.

Qualifications

  • Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field required.
  • MBA or advanced degree preferred.
  • Minimum of 8 years of progressive pharmaceutical, biotechnology, or healthcare marketing experience.
  • Minimum of 3-5 years of direct consumer (DTC) pharmaceutical marketing experience.
  • Experience supporting specialty pharmaceutical or CNS product commercialization strongly preferred.
  • Demonstrated success developing and executing omnichannel consumer marketing campaigns.
  • Strong understanding of pharmaceutical promotional regulations, FDA guidance, and MLR review processes.
  • Experience managing agency relationships and cross-functional project teams.
  • Excellent strategic planning, communication, presentation, and project management skills.
  • Strong analytical skills with experience interpreting marketing analytics and consumer insights.
  • Ability to manage multiple priorities in a fast-paced, entrepreneurial environment.
  • Proficiency with Microsoft Office and familiarity with digital analytics platforms and CRM systems.
  • Ability to travel approximately 20-30%.

Preferred Qualifications

  • Experience launching pharmaceutical products in the U.S. market.
  • Experience marketing products in neurology, psychiatry, pain management, or other CNS therapeutic areas.
  • Experience with rare disease or specialty pharmaceutical marketing.
  • Knowledge of patient support programs and patient engagement strategies.
  • Experience with omnichannel campaign measurement and marketing automation platforms.
  • Demonstrated ability to influence cross-functional teams without direct authority.
  • Strong vendor management and budget oversight experience.
  • Experience working within emerging commercial organizations or growth-stage biotechnology companies.

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