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Vp Consumer Marketing Jobs (NOW HIRING)

The UFL

VP, Consumer Products

White Plains, NY · On-site

$200 - $230/hr

VP, Consumer Products Full Time Senior Management US Position: VP, Consumer Products Reports to ... Marketing, CRM & Fan Engagement Lead CRM, lifecycle marketing, and retention strategies to drive ...

New

GoTo Foods

VP, Consumer Technology

Atlanta, GA · On-site

The VP, Consumer Technologies is responsible for the vision, architecture, delivery, and operation ... the marketing technology ecosystem. The role combines deep engineering, architecture, and ...

ALMO CORP

Vice President - Consumer

Philadelphia, PA · Hybrid

Vice President - Consumer (Philadelphia, PA): What you will do in this role: * Set strategic ... Requires Bachelor's degree in Business, Commerce, Marketing, or a related field of study, plus ...

Revance

This role will oversee both HCP and direct-to-consumer advertising efforts, while leading a high ... The Vice President of Marketing for Daxxify will lead the development and execution of strategic ...

Via

VP, Consumer Growth Marketing

New York, NY · On-site

$200K - $275K/yr

As the VP of Consumer Growth Marketing (Rider Growth) at Via, your mission will be to make public transit the mode of choice in communities around the world. You will lead a global team of marketers ...

Via

VP, Consumer Growth Marketing

New York, NY

$200K - $275K/yr

As the VP of Consumer Growth Marketing (Rider Growth) at Via, your mission will be to make public transit the mode of choice in communities around the world. You will lead a global team of marketers ...

Blockstream

VP, Consumer Products

Menlo Park, CA · On-site

We are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream's consumer-oriented portfolio. This senior leadership role will drive go-to ...

PatientPoint

SVP Consumer Health Sales

Chicago, IL

$185K - $250K/yr

The Senior Vice President, Consumer Health Sales is focused on driving revenue growth and has the ability to think and act strategically to position PatientPoint's offerings as a must-have component ...

PatientPoint

SVP Consumer Health Sales

Chicago, IL

$185K - $250K/yr

The Senior Vice President, Consumer Health Sales is focused on driving revenue growth and has the ability to think and act strategically to position PatientPoint's offerings as a must-have component ...

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Vp Consumer Marketing information

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$85.5K

$176.7K

$264K

How much do vp consumer marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for vp consumer marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a VP of Consumer Marketing do?

A VP of Consumer Marketing is responsible for developing and executing strategies to promote a company's products or services to consumers. They lead marketing teams, analyze market trends, oversee advertising campaigns, and work closely with other departments to ensure brand consistency. Their goal is to drive customer acquisition, engagement, and retention, ultimately increasing company revenue. They also monitor key performance metrics to evaluate the effectiveness of marketing initiatives and make data-driven decisions.

What are the key skills and qualifications needed to thrive as a VP of Consumer Marketing?

To thrive as a VP of Consumer Marketing, you need expertise in strategic marketing, brand management, and data-driven decision-making, often supported by a bachelor’s or master’s degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, analytics software, and knowledge of digital and traditional marketing channels are typically required. Outstanding leadership, cross-functional collaboration, and strong communication skills help drive high-performing teams and foster innovation. These capabilities are essential for creating impactful marketing strategies that boost brand growth, customer engagement, and organizational success.

How does a VP of Consumer Marketing typically collaborate with other departments to drive successful campaigns?

A VP of Consumer Marketing works closely with cross-functional teams such as product development, sales, analytics, and customer service to ensure marketing strategies are aligned with overall business objectives. This collaboration often involves participating in regular strategy meetings, sharing consumer insights, and jointly developing go-to-market plans. Effective communication and partnership with these departments are critical for launching cohesive campaigns, measuring their impact, and adapting tactics based on feedback and results. Building strong relationships across the organization is essential for achieving marketing goals and driving business growth.
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What cities are hiring for Vp Consumer Marketing jobs? Cities with the most Vp Consumer Marketing job openings:
What are the most commonly searched types of Consumer Marketing jobs? The most popular types of Consumer Marketing jobs are:
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Vp Consumer Marketing jobs near you
Infographic showing various Vp Consumer Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Vice President, Consumer Marketing

Fortune

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 5 days ago

Job description

Role Overview
The VP, Consumer Marketing is responsible for growing Fortune's audience across all digital channels and converting that audience into subscribers, registered users, and engaged readers. This leader owns organic search, email and push notification strategy, paid marketing, social media, and consumer subscriptions marketing - and is accountable for the metrics that tie those channels to revenue.
This is a player-coach role. The VP manages a team of specialists and directly contributes to strategy, channel architecture, and cross-functional alignment with editorial, product, and revenue teams.
Reporting structure: Fortune Media is actively conducting a search for its next Chief Marketing Officer. In the interim, the VP, Consumer Marketing will report directly to Fortune's Executive Committee. Upon the arrival of the incoming CMO, the reporting line will transition accordingly.
Core Responsibilities
Audience Growth & Channel Strategy
  • Own Fortune's end-to-end audience development strategy across SEO/AIO, email, push, paid, and social channels

  • Set channel-level targets (traffic, reach, engagement, acquisition) and hold the team accountable to them

  • Partner with editorial and product to ensure content strategy and site experience support audience growth objectives

  • Lead Fortune's first-party data strategy - growing the registered user base and improving data quality to support targeting, personalization, and monetization

  • Define and maintain audience personas and segmentation frameworks used across marketing and editorial

Subscriptions Marketing
  • Partner with the Consumer Revenue paywall organization to support subscriber acquisition, conversion, and retention through tactical and strategic digital marketing execution

  • Serve as the marketing execution arm for paywall and subscription initiatives - translating product and revenue strategy set by Consumer Revenue into channel-level campaigns across email, paid, social, and owned media

  • Collaborate with the Sr. Director of Consumer Revenue on subscriber communications strategy, lifecycle messaging, and win-back programs - with Consumer Revenue owning the product and business decisions

  • Support A/B testing and conversion optimization efforts on the paywall by providing marketing creative, audience segmentation, and channel distribution; Consumer Revenue retains ownership of paywall architecture and pricing strategy

  • Ensure subscriber-facing marketing messaging is consistent, on-brand, and aligned to the value proposition defined by the Consumer Revenue team

SEO / AIO & Organic Search
  • Own Fortune's organic search program - directing SEO/AIO strategy to maximize qualified traffic from Google and emerging AI-powered search surfaces

  • Lead the transition from traditional SEO to AI-optimized content strategy as search behavior shifts

  • Partner with editorial to align content production with high-value search opportunity

  • Manage the SEO/AIO specialist (currently open) and hold the function accountable to traffic and conversion metrics

Paid Marketing
  • Oversee paid media strategy across search, social, and programmatic - focused on subscriber acquisition and audience growth

  • Own the paid marketing P&L - managing budget allocation, CAC targets, and ROAS across channels

  • Manage the Paid Marketing Manager (currently open) and downstream paid channel specialists

Email, Push & CRM
  • Own the email and push channel architecture - including list health, deliverability, segmentation, and automation

  • Direct the Email/Push Director (currently open) and the broader CRM and lifecycle team

  • Partner with product and technology on CRM platform strategy (Piano CX, ESPs, and lifecycle tooling)

PR & Earned Media
  • Partner closely with the PR team to develop integrated marketing campaigns that amplify Fortune's brand visibility, audience growth, and business priorities.

  • Collaborate on earned media strategies, thought leadership initiatives, and major brand moments to maximize reach, engagement, and market impact.

  • Leverage audience insights and campaign performance data to inform PR efforts and identify high-impact storytelling opportunities.

Social Media
  • Oversee Fortune's social media presence as an audience development and brand channel

  • Set strategy for organic social across LinkedIn, X/Twitter, Instagram, and emerging platforms

  • Manage the Social Media Manager and hold the channel accountable to reach, referral traffic, and engagement KPIs

Cross-Functional Leadership
  • Serve as the primary marketing voice for the audience - advocating for the reader and subscriber within editorial, product, and executive discussions

  • Partner with the CMO and Creative Director on integrated campaigns that serve both consumer and commercial objectives

  • Represent audience development in editorial planning, product roadmap discussions, and revenue strategy sessions

Qualifications
Required
  • 10+ years of progressive experience in audience development, growth marketing, or digital media - including 5+ years in a senior leadership role

  • Demonstrated track record of growing digital subscriptions or paid audiences, with measurable results

  • Deep expertise in SEO/organic search strategy, including familiarity with AI-powered search trends (SGE, AIO, answer engine optimization)

  • Strong command of email marketing and lifecycle automation - including list segmentation, deliverability, and CRM platform management

  • Experience managing paid media programs (search, social, programmatic) with direct P&L accountability

  • Analytically driven: comfortable in GA4, Looker, Chartbeat, Piano, or equivalent platforms; able to build and interpret attribution models

  • Experience managing cross-functional teams and influencing without authority across editorial, product, and technology

  • Strong written and verbal communicator - able to present audience and channel strategy to C-suite and board-level stakeholders

Preferred
  • Experience at a premium or business media brand (WSJ, Bloomberg, Axios, The Atlantic, Condé Nast, Hearst, or similar)

  • Familiarity with Piano (VX, Composer, Analytics) or comparable subscription management platforms

  • Prior experience building or scaling a newsletter product as a subscription or audience development vehicle

  • Working knowledge of first-party data strategy, consent management, and identity resolution in a post-cookie environment

  • Bilingual or experience with international audience development a plus

Location: This role will be based in NYC in our headquarters, with hybrid flexibility.
Salary Range: $200,000-$220,000 base + eligibility for an annual bonus of 20%. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.
A Few Of Fortune's Perks and Benefits
  • 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
  • Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
  • 401(k) plan
  • Generous parental leave
  • Dependent care, commuter, and cell phone benefits
  • Tuition reimbursement program
  • A commitment to an open, inclusive, and diverse work culture

About Fortune
At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.
The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.

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