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Manager Consumer Marketing Jobs (NOW HIRING)

Snapchat

Manager, Consumer Marketing

Los Angeles, CA · On-site

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

New

Snap, Inc.

Manager, Consumer Marketing

New York, NY

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

New

Snapchat

Manager, Consumer Marketing

New York, NY · On-site

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

New

Lyra Health

Sr. Manager, Consumer Marketing

$134K - $184K/yr

Lyra Health is looking for an experienced and strategic Sr. Manager, Consumer Marketing to help us drive member growth and engagement for our health plan business lines. In this pivotal role, you ...

Ibotta

Senior Manager, Consumer Marketing

Denver, CO

$115K - $135K/yr

We're looking for a Senior Manager of Consumer Marketing to own one of the most exciting frontiers at Ibotta: expanding how our Savers earn. This role sits at the intersection of product marketing ...

Ibotta

Senior Manager, Consumer Marketing

Denver, CO · On-site

$115K - $135K/yr

We're looking for a Senior Manager of Consumer Marketing to own one of the most exciting frontiers at Ibotta: expanding how our Savers earn. This role sits at the intersection of product marketing ...

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Manager Consumer Marketing information

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$42K

$104.5K

$187K

How much do manager consumer marketing jobs pay per year?

As of Jun 10, 2026, the average yearly pay for manager consumer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What is the difference between Manager Consumer Marketing vs Marketing Coordinator?

AspectManager Consumer MarketingMarketing Coordinator
Required CredentialsBachelor's degree in marketing, business, or related field; experience in consumer marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, team leadership, cross-department collaborationAssisting campaigns, coordinating activities, supporting marketing teams
Employer & Industry UsageUsed in consumer-focused companies, retail, FMCG sectorsCommon in marketing departments across various industries
Search & Comparison IntentUnderstanding managerial roles in consumer marketingEntry-level marketing support roles

The main difference between a Manager Consumer Marketing and a Marketing Coordinator lies in their responsibilities and experience level. Managers focus on strategic planning and leading marketing initiatives, while coordinators support campaign execution and administrative tasks. Both roles are essential in consumer marketing teams, but they differ significantly in scope and seniority.

How does a Manager of Consumer Marketing typically collaborate with other departments to execute campaigns?

A Manager of Consumer Marketing frequently works cross-functionally with teams such as product development, sales, creative, and analytics. Collaboration often involves coordinating campaign goals, aligning messaging strategies, and sharing consumer insights to ensure consistent branding and effective outreach. Regular meetings, joint project planning, and feedback loops are common practices to keep everyone on track and address challenges quickly. This collaborative environment helps drive successful, integrated campaigns that support overall business objectives.

What does a Manager of Consumer Marketing do?

A Manager of Consumer Marketing is responsible for developing and executing marketing strategies aimed at attracting and retaining customers for a company's products or services. They analyze consumer behavior, oversee market research, and coordinate campaigns across various channels such as digital, print, and social media. Their role involves working closely with creative, sales, and product teams to ensure marketing initiatives align with business goals. They also monitor campaign performance and adjust tactics to maximize effectiveness and return on investment.

What are the key skills and qualifications needed to thrive as a Manager Consumer Marketing, and why are they important?

To thrive as a Manager Consumer Marketing, you need a strong background in marketing strategy, market research, and data analysis, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and marketing automation software is commonly required. Leadership, creativity, and excellent communication skills set top performers apart by enabling them to inspire teams and build effective campaigns. These skills and qualities are critical for driving brand growth, engaging consumers, and delivering measurable business results.
More about Manager Consumer Marketing jobs
What cities are hiring for Manager Consumer Marketing jobs? Cities with the most Manager Consumer Marketing job openings:
What are the most commonly searched types of Consumer Marketing jobs? The most popular types of Consumer Marketing jobs are:
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What job categories do people searching Manager Consumer Marketing jobs look for? The top searched job categories for Manager Consumer Marketing jobs are:
Manager Consumer Marketing jobs near you
Infographic showing various Manager Consumer Marketing job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, 8% Part Time, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.
Manager, Consumer Marketing

Manager, Consumer Marketing

Arrowhead Pharmaceuticals

Los Angeles, CA • Hybrid

Full-time

Posted 14 days ago

Job description

Arrowhead Pharmaceuticals, Inc. (Nasdaq ARWR) is a commercial stage biopharmaceutical company that develops medicines that treat intractable diseases by silencing the genes that cause them. Using a broad portfolio of RNA chemistries and efficient modes of delivery, Arrowhead therapies trigger the RNA interference mechanism to induce rapid, deep, and durable knockdown of target genes. RNA interference, or RNAi, is a mechanism present in living cells that inhibits the expression of a specific gene, thereby affecting the production of a specific protein. Arrowhead's RNAi-based therapeutics leverage this natural pathway of gene silencing.

Arrowhead is focused on developing innovative drugs for diseases with a genetic basis, typically characterized by the overproduction of one or more proteins that are involved with disease. The depth and versatility of our RNAi technologies enables us to potentially address conditions in virtually any therapeutic area and pursue disease targets that are not otherwise addressable by small molecules and biologics. Arrowhead is leading the field in bringing the promise of RNAi to address diseases outside of the liver, and our clinical pipeline includes disease targets in the liver and lung with a promising pipeline of preclinical candidates.

Arrowhead's corporate headquarters is in Pasadena, CA with research and development teams in Madison, WI & San Diego, CA, and a state of the art manufacturing facility in Verona, WI. Our employees are nimble, science-driven innovators who are collaborating to bring new therapies to patients in need.

The Position

Let's do something amazing together here at Arrowhead! The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead's brand strategy across consumer/patient marketing on our cardiometabolic team serving patients living with Familial Chylomicronemia Syndrome (FCS) and Severe Hypertriglyceridemia (SHTG). Over time, this role could expand to cover additional indications and products in the Arrowhead cardiometabolic portfolio.

The Manager will support the commercialization of Plozasiran for existing and future indications. The Manager will drive cross-functional collaboration with teams including HCP Marketing, Market Insights, Market Access, Regulatory, Medical Affairs and other key teams. This person will lead the development and execution of consumer-focused tactics and support media strategy. This individual should be detail-oriented, have excellent communication skills, feel comfortable working in a fast-paced environment and feel empowered to work both independently and collaboratively. Reporting to the Director of Marketing, the Manager will drive brand awareness and contribute to Arrowhead's market growth.

This role is based in Pasadena, California, with an expectation to be in the office five days a week.

Responsibilities

  • Cross functional Collaboration:
    • Build and maintain relationships with external partners, agencies, and vendors to ensure successful execution of marketing programs.
    • Collaborate with Market Access and PSP leads to understand and execute on the patient journey
    • Understand HCP marketing strategy to bridge patient experience
    • Partner closely with all Medical, Legal, Regulatory, Compliance, Safety reviewers and leads
    • Embed yourself with the commercial insights and analytics team to track and measure marketing and promotional success
    • Partner with advocacy teams and partners to ensure patient voice is woven through all executions and develop necessary programs to reach the patients
  • Executional Excellence
    • Lead the execution of marketing tactics (such as: CRM email, websites, social media, digital partnerships, banners, video, etc.) ensuring alignment with Redemplo's brand positioning and messaging.
    • Ensure promotional communications maintain consistency to brand guidelines and comply with regulatory guidelines.
    • Support the development of new and as needed updates to marketing materials
    • Ability to partner with analytics to understand and provide optimization recommendations on performance translating data into action
    • Support print material needs including print proof ability and forecasting
  • Brand Strategy Support:
    • Lead brand voice and identity for brand ensuring it is woven through all communications cross functionally
    • Help drive innovation tactics and omnichannel planning for patient integration
    • Uncover and address unmet needs by seeking insights through market research support and performance metrics to improve/refine executional plans

Requirements

  • Bachelor's degree in marketing, communications, business, or a related field.
  • 5 years of pharmaceutical marketing experience
  • Strong cross-functional collaboration skills and the ability to lead strategic initiatives.
  • Excellent communication, leadership, prioritization and project management skills.
  • Entrepreneurial spirit as self-starter with ability to work independently and as part of a team as empowerment and flexibility are key values
  • Self-starter, able to work independently and as part of a team
  • Excellent oral and written communication skills

Preferred

  • Experience in the cardiometabolic space
  • 2 years managing consumer branding initiatives (in or ex-pharma)
  • Open to travel >15%
California pay range
$120,000—$145,000 USD

Arrowhead provides competitive salaries and an excellent benefit package.

Candidates must have current, valid authorization to work in the country where this role is located.

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