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Manager Consumer Marketing Jobs in Reston, VA (NOW HIRING)

StarKist Co.

Manager, Trade Marketing

Reston, VA · On-site

The Trade Marketing Manager (TMM) is responsible for achieving sales objectives consistent with ... including consumer marketing, supply chain, and finance. The TMM is responsible to act as an ...

Rumble

Director of Product Marketing

Washington, DC

As Director of Product Marketing, you will sit at the intersection of Product, Consumer Marketing ... Lead, mentor, and develop a growing product marketing team, including direct management of team ...

GEICO

Lead, Integrated Product Marketing

Bethesda, MD · On-site

$164K/yr

Auto Product Marketing Reports To: Sr. Manager, Product Marketing Partners Closely With: Creative, Social, Influencer, Experiential, Consumer Insights, Brand Strategy, and Performance Media About the ...

Geico

Lead, Integrated Product Marketing

Bethesda, MD

$164K/yr

Auto Product Marketing Reports To: Sr. Manager, Product Marketing Partners Closely With: Creative, Social, Influencer, Experiential, Consumer Insights, Brand Strategy, and Performance Media About the ...

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Showing results 1-20

All JobsConsumer Marketing JobsManager Consumer Marketing JobsManager Consumer Marketing Jobs in Reston, VA

Manager Consumer Marketing information

See Reston, VA salary details

$43.7K

$108.8K

$194.5K

How much do manager consumer marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for manager consumer marketing in Reston, VA is $108,753.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the difference between Manager Consumer Marketing vs Marketing Coordinator?

AspectManager Consumer MarketingMarketing Coordinator
Required CredentialsBachelor's degree in marketing, business, or related field; experience in consumer marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, team leadership, cross-department collaborationAssisting campaigns, coordinating activities, supporting marketing teams
Employer & Industry UsageUsed in consumer-focused companies, retail, FMCG sectorsCommon in marketing departments across various industries
Search & Comparison IntentUnderstanding managerial roles in consumer marketingEntry-level marketing support roles

The main difference between a Manager Consumer Marketing and a Marketing Coordinator lies in their responsibilities and experience level. Managers focus on strategic planning and leading marketing initiatives, while coordinators support campaign execution and administrative tasks. Both roles are essential in consumer marketing teams, but they differ significantly in scope and seniority.

How does a manager consumer marketing typically collaborate with other departments to execute campaigns?

A Manager of Consumer Marketing frequently works cross-functionally with teams such as product development, sales, creative, and analytics. Collaboration often involves coordinating campaign goals, aligning messaging strategies, and sharing consumer insights to ensure consistent branding and effective outreach. Regular meetings, joint project planning, and feedback loops are common practices to keep everyone on track and address challenges quickly. This collaborative environment helps drive successful, integrated campaigns that support overall business objectives.

What does a manager consumer marketing do?

A Manager of Consumer Marketing is responsible for developing and executing marketing strategies aimed at attracting and retaining customers for a company's products or services. They analyze consumer behavior, oversee market research, and coordinate campaigns across various channels such as digital, print, and social media. Their role involves working closely with creative, sales, and product teams to ensure marketing initiatives align with business goals. They also monitor campaign performance and adjust tactics to maximize effectiveness and return on investment.

What are the key skills and qualifications needed to thrive as a manager consumer marketing, and why are they important?

To thrive as a Manager Consumer Marketing, you need a strong background in marketing strategy, market research, and data analysis, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and marketing automation software is commonly required. Leadership, creativity, and excellent communication skills set top performers apart by enabling them to inspire teams and build effective campaigns. These skills and qualities are critical for driving brand growth, engaging consumers, and delivering measurable business results.
What job categories do people searching Manager Consumer Marketing jobs in Reston, VA look for? The top searched job categories for Manager Consumer Marketing jobs in Reston, VA are:
What cities near Reston, VA are hiring for Manager Consumer Marketing jobs? Cities near Reston, VA with the most Manager Consumer Marketing job openings:
Manager Consumer Marketing jobs near you

Manager, Consumer Strategy & Growth

The Atlantic Monthly Group

Washington, DC • On-site

$77K - $85K/yr

Full-time

Posted 28 days ago

Job description

The Atlantic is seeking a detail-oriented, strategic, and hands-on Manager, Consumer Marketing to join the Consumer Strategy and Growth team.
In this role, you will help drive subscriber acquisition by executing email marketing campaigns and contributing to email strategy, managing A/B testing planning and execution, and creating automations that convert non-subscribers into subscribers.
This role sits on the Consumer Strategy and Growth team and plays an important part in supporting the growth of The Atlantic and the longevity of independent, fact-checked journalism.
The ideal candidate is a strong operator and curious problem solver who combines attention to detail with analytical rigor, creative thinking, and a collaborative working style.
This role reports to the Associate Director focused on consumer marketing and is based in Washington, D.C. or remote.
Responsibilities
  • Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment.
  • Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation.
  • Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts.
  • Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases.
  • Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices.
  • Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them.
  • Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering
  • Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

Qualifications
  • Passion for the future of high-quality, independent journalism.
  • 2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus.
  • Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans.
  • Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus.
  • Experience with a data visualization or analytics platform, with Looker strongly preferred.
  • Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders.
  • Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices.
  • Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

Preferred Qualifications
  • Working knowledge of HTML/CSS and experience building or editing email templates in HTML.
  • Familiarity with a CDP such as Lytics and an understanding of how customer data supports segmentation and triggered journeys.
  • Strong technical fluency and comfort working across platforms, systems, and tools that support testing, QA, reporting, and campaign execution.
  • Resourceful and self-directed, with the ability to troubleshoot issues, learn new systems quickly, and figure things out independently.
  • Openness to using new technologies and workflows, including AI tools such as Claude, to improve research, analysis, and execution efficiency.

Salary minimum; $77,000; Salary maximum: $85,000
This role is based in Washington, D.C., and open to remote candidates.
This is a Guild position.
About The Atlantic:
The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.
The Atlantic Monthly Group LLC ("The Atlantic") is an Equal Opportunity Employer. The Atlantic is committed to diversity and encourages members of traditionally underrepresented communities to apply, including women, LGBTQ people, people of color, and people with disabilities. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.
Job offers to work at The Atlantic are contingent upon the candidate's successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.

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