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Consumer Insights Manager Jobs in Reston, VA (NOW HIRING)

AARP

Consumer Research Insights Manager

Washington, DC · On-site

$135K/yr

The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives. Evaluates programs and ...

Nestle

Senior Specialist Product Insights

Arlington, VA · On-site

$103K - $130K/yr

... vendors, R&D, consumer insight managers and business teams. Success in this role includes ... identifying and making actionable recommendations to drive consumer preference vs. competitors ...

GEICO

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

... CRM, and agent sales management teams * Own and maintain the claims library, ensuring cohesion ... Consumer Insights & Learning Agenda * Champion consumer and market research and own the learning ...

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$56K

$102.7K

$141.1K

How much do consumer insights manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insights manager in Reston, VA is $102,657.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,500.00 and $114,700.00 per year, depending on experience, location, and employer.

What does a consumer insights manager do?

A Consumer Insights Manager is responsible for gathering, analyzing, and interpreting data about customer behaviors, preferences, and trends. They use this information to help organizations make informed decisions about product development, marketing strategies, and overall business direction. By leveraging both qualitative and quantitative research methods, Consumer Insights Managers provide actionable recommendations that drive growth and improve customer satisfaction. Their work often involves collaborating with marketing, sales, and product teams to ensure strategies align with consumer needs.

What are the key skills and qualifications needed to thrive as a consumer insights manager?

To thrive as a Consumer Insights Manager, you need expertise in market research methodologies, data analysis, and a relevant degree in marketing, business, or a related field. Familiarity with analytics tools like SPSS, Nielsen, Qualtrics, and survey platforms is typically required, along with experience in data visualization software. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable business recommendations. These abilities are essential for driving strategic decisions and ensuring products and marketing efforts effectively meet consumer needs.

How does a consumer insights manager typically collaborate with other departments to inform business strategy?

A Consumer Insights Manager works closely with teams such as marketing, product development, and sales to translate consumer data into actionable strategies. They often facilitate cross-functional meetings, present research findings, and provide recommendations that guide product innovation, marketing campaigns, and customer experience initiatives. This collaborative environment allows them to ensure that the voice of the customer is integrated into key business decisions, making strong communication and stakeholder management skills essential for success in the role.

What job categories do people searching Consumer Insights Manager jobs in Reston, VA look for?

The top searched job categories for Consumer Insights Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Consumer Insights Manager jobs?

Cities near Reston, VA with the most Consumer Insights Manager job openings:

Consumer Insights Manager jobs near you
Infographic showing various Consumer Insights Manager job openings in Reston, VA as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $102,657 per year, or $49.4 per hour.

Consumer Research Insights Manager

AARP

Washington, DC • On-site

$135K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

145th of 785 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP's Policy, Research and International Affairs leads the development and communication of AARP's public policies and, research and insights on the issues that matter to people 50-plus.
The Consumer Research Insights Manager conceptualizes, develops, and conducts primary and secondary research to develop insights that shape various departmental objectives. Evaluates programs and business priorities to identify improvements and to measure outcomes. Collaborates with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department. Leads and collaborates on the development of a research agenda to address the critical questions or provide key data required to support an Association priority.
Responsibilities
  • Advises clients, stakeholders, and senior management on all phases of research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages complex and conflicting relationships among multiple stakeholders. Represents Association's research to external audiences including the media, legislators, and other organizations in venues including press conferences and professional meetings.
  • Manages and collaborates on a major research portfolio with broad Association impact and synthesizes the complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects within the portfolio and provides direction, feedback, and contributions to staff performance reviews.
  • Conceptualizes and designs complex research projects, including with high-risk or innovative methodologies and highly constrained timelines and resources. Selects the most appropriate data sources and collection methods to maximize the value and utility of the research across the organization, with the goal of building and aggregating a base of knowledge around key issues. Oversees vendors or supervises other staff who implement the data collection plan.
  • Determine strategies for data analysis. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data analytic issues.
  • Communicates research findings, often from complex studies or from a program of research, by integrating related research and identifying implications of the research for action by decision-makers. Determines methods to communicate research results and work closely with others to develop clear, impactful deliverables for stakeholders including data visualization and graphics. Responds effectively to complex and challenging requests for clarification and elaboration of research results.
  • Serves as an expert resource and is often responsible for work with high visibility and critical outcomes. Plays a leadership role in managing knowledge resources by actively sharing knowledge, collaborating with others, synthesizing research to provide integration and context, and ensuring the maintenance of up-to-date research records that are accessible by others. Stays abreast of key news, policies, and consumer trends related to assigned core issue areas and research portfolio and applies that knowledge to proactively frame future research.
  • Develops capacity by coaching and mentoring junior staff, participating in efforts to redesign workflow and systems, and providing peer review and technical assistance to other researchers.

Qualifications
  • Bachelor's degree in social science or marketing and a minimum of 5 years of experience in applied research.
  • A solid understanding of social science or marketing theories and principles.
  • Proficiency in conducting both primary and secondary research to gather relevant data and generate insights.
  • Ability to analyze research findings and develop actionable recommendations that inform policies, programs, strategies or product development.
  • Excellent consultation and communication skills to effectively convey research findings and recommendations to stakeholders.

Preferred:
  • Advanced degree in social science, policy, or psychology.
  • Strong background in both quantitative and qualitative research methods and data analysis (including data analysis software such as SPSS).
  • Strategic consultation and insight generation skills.

Additional Requirements
  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

AARP will not sponsor an employment visa for this position at this time.
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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