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Consumer Insights Manager Jobs in Reston, VA (NOW HIRING)

Sodexo

Registered Dietitian 3

Manassas, VA · Hybrid

$77K - $100K/yr

Manage food cost strategies to ensure cost-effectiveness and profitability. * Provide technical ... Act as a liaison for consumer insights, ensuring menu development reflects customer preferences.

Nestlé S.A.

Director Brand Marketing

Arlington, VA · On-site

$175 - $235/hr

Consumer Insights and Empathy * Category and Shopper Acumen * End‑to‑End (E2E) Thinking CRITICAL EXPERIENCES: * Minimum of 5-7 years of experience as a Marketing Manager, with proven ability to ...

Nestle

Director Brand Marketing

Arlington, VA · On-site

Consumer Insights and Empathy * Marketing Strategy * Financial Acumen * Category and Shopper Acumen ... Experience in a manager position on a key brand or portfolio within a company, in a proven End-to ...

Canon Careers

Customer Insights Analyst

Washington, DC · On-site

$54K - $81K/yr

Provides tactical support by helping manage customer data, generate reports, and maintain tools ... A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging ...

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Consumer Insights Manager information

See Reston, VA salary details

$56K

$102.7K

$141.1K

How much do consumer insights manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for consumer insights manager in Reston, VA is $102,657.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,500.00 and $114,700.00 per year, depending on experience, location, and employer.

What does a consumer insights manager do?

A Consumer Insights Manager is responsible for gathering, analyzing, and interpreting data about customer behaviors, preferences, and trends. They use this information to help organizations make informed decisions about product development, marketing strategies, and overall business direction. By leveraging both qualitative and quantitative research methods, Consumer Insights Managers provide actionable recommendations that drive growth and improve customer satisfaction. Their work often involves collaborating with marketing, sales, and product teams to ensure strategies align with consumer needs.

What are the key skills and qualifications needed to thrive as a consumer insights manager?

To thrive as a Consumer Insights Manager, you need expertise in market research methodologies, data analysis, and a relevant degree in marketing, business, or a related field. Familiarity with analytics tools like SPSS, Nielsen, Qualtrics, and survey platforms is typically required, along with experience in data visualization software. Strong communication, critical thinking, and storytelling skills help translate complex data into actionable business recommendations. These abilities are essential for driving strategic decisions and ensuring products and marketing efforts effectively meet consumer needs.

How does a consumer insights manager typically collaborate with other departments to inform business strategy?

A Consumer Insights Manager works closely with teams such as marketing, product development, and sales to translate consumer data into actionable strategies. They often facilitate cross-functional meetings, present research findings, and provide recommendations that guide product innovation, marketing campaigns, and customer experience initiatives. This collaborative environment allows them to ensure that the voice of the customer is integrated into key business decisions, making strong communication and stakeholder management skills essential for success in the role.

What job categories do people searching Consumer Insights Manager jobs in Reston, VA look for?

The top searched job categories for Consumer Insights Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Consumer Insights Manager jobs?

Cities near Reston, VA with the most Consumer Insights Manager job openings:

Consumer Insights Manager jobs near you
Infographic showing various Consumer Insights Manager job openings in Reston, VA as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $102,657 per year, or $49.4 per hour.

Vice President of Marketing - Sterling, VA - Full-Time Permanent

Rootshell Enterprise Technologies, Inc.

Sterling, VA • On-site

$120K - $140K/yr

Full-time

Re-posted 3 days ago

Job description

Job Title: Vice President of Marketing
Location: Sterling, VA
Duration: Full-Time Permanent
Pay Range: $120k - $140k Annually + Benefits- MAX
Overview:
The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills, a deep understanding of global B2B markets, and, ideally, experience with emerging CPG brands. The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company's goals and objectives.
Key Responsibilities:
Strategic Planning:
  • Develop and implement comprehensive marketing strategies to promote the company's products and services.
  • Align marketing objectives with the company's overall strategic plan.

Leadership & Team Management:
  • Lead and mentor the marketing team, fostering a culture of creativity, innovation, and high performance.
  • Oversee the recruitment, training, and development of marketing staff.

Brand Management:
  • Maintain and enhance the company's brand image and reputation.
  • Ensure consistent messaging and branding across all marketing channels.
  • Develop and execute brand positioning strategies to differentiate the company in the market.

Marketing Campaigns & Execution:
  • Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.
  • Analyze and optimize marketing performance metrics and ROI.

Budget Management:
  • Optimize and manage the marketing budget, ensuring efficient allocation of resources.
  • Monitor expenditures and ensure cost-effective marketing activities.
  • Provide regular budget reports to senior management.

Market Research & Consumer Insights:
  • Analyze market trends and consumer behavior to identify growth opportunities.
  • Partner with third-party market research firms to gather data-driven insights for R&D and product innovation.
  • Stay updated on emerging marketing tools and technologies.

Qualifications & Skills:
Educational Background:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience:
  • Proven experience in a senior marketing leadership role (VP of Marketing or similar).
  • Strong expertise in brand management, digital marketing, and market research.
  • Experience in B2B marketing, with additional experience in CPG brands preferred.

Skills & Competencies:
  • Exceptional leadership and management skills to inspire and guide teams.
  • Strong analytical and problem-solving abilities, with a data-driven mindset.
  • Excellent communication and interpersonal skills to engage stakeholders.
  • Creative thinker with a passion for innovation and brand storytelling.
  • Proficiency in CRM systems, analytics platforms, and marketing automation tools.

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