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Consumer Marketing Jobs (NOW HIRING)

Stoke Therapeutics

Director, Consumer Marketing

Bedford, MA · On-site +1

$201K - $251K/yr

The Associate Director, Consumer Marketing, along with the Executive Director of Marketing, will be responsible for all Consumer activities from disease education (DE) campaign development and ...

Coloplast

Consumer Marketing Manager

Minneapolis, MN · On-site

We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer ...

Snapchat

Manager, Consumer Marketing

New York, NY

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

Snap, Inc.

Manager, Consumer Marketing

New York, NY

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

Snap, Inc.

Manager, Consumer Marketing

Los Angeles, CA · On-site

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

Stoke Therapeutics

Director, Consumer Marketing

Bedford, MA · On-site +1

$201K - $251K/yr

The Associate Director, Consumer Marketing, along with the Executive Director of Marketing, will be responsible for all Consumer activities from disease education (DE) campaign development and ...

Ra

Consumer Marketing Manager

Alameda, CA

As the Marketing Manager you will be responsible for: * Defining the Consumer Target * Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing ...

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Consumer Marketing information

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$42K

$104.5K

$187K

How much do consumer marketing jobs pay per year?

As of Aug 14, 2026, the average yearly pay for consumer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a consumer marketing professional typically collaborate with product and sales teams?

Consumer Marketing professionals frequently work closely with product and sales teams to ensure cohesive go-to-market strategies. This collaboration often includes sharing market research insights, co-developing messaging, and aligning promotional campaigns with product launches or sales goals. Effective communication and regular cross-functional meetings are common industry practices to keep all stakeholders aligned. This teamwork ensures that marketing initiatives resonate with target consumers and drive measurable business outcomes.

What are the key skills and qualifications needed to thrive as a consumer marketing professional?

To thrive as a Consumer Marketing professional, you need a strong understanding of market research, data analysis, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and sometimes certifications in Google Analytics or HubSpot are typically required. Creativity, strong communication, and adaptability are crucial soft skills for developing compelling campaigns and responding to market trends. These skills and qualities are essential for driving consumer engagement, optimizing marketing strategies, and achieving business growth.

What is consumer marketing?

Consumer marketing refers to the strategies and activities that companies use to promote and sell products or services directly to individual customers, rather than businesses. The focus is on understanding the needs, preferences, and behaviors of consumers to create targeted campaigns that drive brand awareness, loyalty, and sales. This field encompasses market research, advertising, digital marketing, and customer engagement techniques to effectively reach and influence potential buyers.

What does consumer marketing do?

Consumer marketing involves developing strategies to promote products or services directly to end customers. Professionals in this field analyze market trends, create advertising campaigns, and use tools like social media and data analytics to influence consumer purchasing behavior. The goal is to increase brand awareness and drive sales through targeted messaging and customer engagement.

What is the difference between Consumer Marketing vs Product Marketing?

AspectConsumer MarketingProduct Marketing
FocusTargeting end consumers to drive demand for products or servicesPositioning and promoting specific products to support sales teams
Work EnvironmentAdvertising agencies, retail companies, consumer brandsTech companies, manufacturing firms, B2B and B2C industries
Required SkillsMarket research, branding, advertising, consumer behavior analysisProduct positioning, messaging, competitive analysis, sales enablement

Consumer Marketing primarily focuses on reaching end consumers through advertising and branding strategies to increase demand. Product Marketing, on the other hand, concentrates on positioning specific products, supporting sales teams, and aligning product features with market needs. While both roles require market research and strategic thinking, Consumer Marketing emphasizes brand awareness, whereas Product Marketing emphasizes product-specific messaging and positioning.

More about Consumer Marketing jobs

What cities are hiring for Consumer Marketing jobs?

Cities with the most Consumer Marketing job openings:

What are the most commonly searched types of Consumer Marketing jobs?

The most popular types of Consumer Marketing jobs are:

What states have the most Consumer Marketing jobs?

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What job categories do people searching Consumer Marketing jobs look for?

The top searched job categories for Consumer Marketing jobs are:

Consumer Marketing jobs near you
Infographic showing various Consumer Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.

Consumer Marketing Leadership

PureWay Compliance, Inc.

Katy, TX

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 27 days ago

Job description

About PureWay
PureWay Compliance is a national healthcare and environmental compliance company specializing in regulated waste collection, logistics, fulfillment, transportation coordination, and compliance solutions. We support healthcare providers, pharmacies, government agencies, and commercial customers through a nationwide network of warehouses, transportation partners, and service providers.

More than 117 million Americans use injectable medications at home. Our vision is to make safe sharps disposal as common and understood as recycling batteries or returning unused medications—creating a new national standard for protecting families, healthcare workers, sanitation workers, and the environment.

We're looking for a transformational Consumer Marketing Leadership(CML) to lead this mission.

This is not a traditional marketing role. It is an opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare.

As Consumer Marketing Leadership, you will lead PureWay's national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships. Your mission is to educate millions of Americans about safe sharps disposal while building scalable programs that drive consumer adoption and measurable business growth.

You'll report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy.

This role requires a builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations.


What you will do:
Consumer Growth Strategy
  • Develop and execute a national consumer marketing strategy.
  • Build awareness around safe home sharps disposal.
  • Position PureWay as the trusted national leader in consumer sharps mail-back.
  • Drive measurable consumer acquisition, engagement, utilization, and retention.
Brand & Category Development
  • Create a nationally recognized consumer brand.
  • Develop messaging that changes consumer behavior.
  • Build educational campaigns that simplify safe sharps disposal.
  • Establish PureWay as the category leader for home sharps mail-back.
Digital Marketing & Customer Acquisition

Lead omni-channel consumer marketing efforts including:

  • Paid Search
  • SEO
  • Social Media
  • Email Marketing
  • Content Marketing
  • Video
  • Influencer Partnerships
  • Public Relations
  • Community Outreach

Measure and optimize:

  • Customer Acquisition Cost (CAC)
  • Conversion Rates
  • Engagement
  • Kit Utilization
  • Return Rates
  • Customer Lifetime Value
  • ROI


Requirements
  • Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
  • 12+ years of progressive marketing leadership experience.
  • 7+ years leading high-performing marketing teams.
  • Demonstrated success growing consumer-facing businesses.
  • Experience building national marketing strategies.
  • Strong analytical and performance marketing expertise.
  • Experience owning significant marketing budgets.
  • Exceptional executive communication and leadership skills.

    • We're especially interested in candidates with backgrounds in:

    • Consumer Healthcare
    • Digital Health
    • Patient Engagement
    • Healthcare Technology
    • Consumer Health Products
    • Public Health
    • Healthcare Services
    • Direct-to-Consumer Healthcare
    • Subscription Businesses
    • Healthcare Marketplaces

    THIS POSITION IS ON-SITE IN HOUSTON TX


Benefits
  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Life insurance
  • Vision insurance