Consumer Marketing Specialist Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing Reporting to position: Consumer Marketing Supervisor Travel: Approx. 15% About the Role: The ...
Consumer Marketing Specialist Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing Reporting to position: Consumer Marketing Supervisor Travel: Approx. 15% About the Role: The ...
Consumer Marketing Specialist
Fort Wayne, IN · On-site
Consumer Marketing Specialist Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing Reporting to position: Consumer Marketing Supervisor Travel: Approx. 15% About the Role: The ...
Consumer Marketing Specialist
Fort Wayne, IN · On-site
Consumer Marketing Specialist Location: Fort Wayne, IN Level: Salaried Division / Department: Marketing Reporting to position: Consumer Marketing Supervisor Travel: Approx. 15% About the Role: The ...
Associate Director, Consumer Marketing Takeda Pharmaceutical Cambridge, MA About the role: As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while ...
Associate Director, Consumer Marketing Takeda Pharmaceutical Cambridge, MA About the role: As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while ...
Associate Director, Consumer Marketing Takeda PharmaceuticalCambridge, MAAbout the role: As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while ...
Associate Director, Consumer Marketing Takeda PharmaceuticalCambridge, MAAbout the role: As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while ...
Associate Director, Consumer Marketing Takeda PharmaceuticalCambridge, MAAbout the role: As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while ...
Associate Director, Consumer Marketing Takeda PharmaceuticalCambridge, MAAbout the role: As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while ...
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
Manager, Consumer Marketing
Los Angeles, CA · On-site
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
Manager, Consumer Marketing
Los Angeles, CA · On-site
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...
This requires the consumer marketer to embody an analytical mindset with experience in developing and executing successful omnichannel consumer marketing campaigns in the rare disease market. A ...
This requires the consumer marketer to embody an analytical mindset with experience in developing and executing successful omnichannel consumer marketing campaigns in the rare disease market. A ...
The Senior Director, Consumer Marketing is a senior marketing leader responsible for developing and leading the integrated marketing strategy across The Knot's U.S. consumer brands and products. This ...
The Senior Director, Consumer Marketing is a senior marketing leader responsible for developing and leading the integrated marketing strategy across The Knot's U.S. consumer brands and products. This ...
The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead's brand strategy across consumer/patient marketing on our cardiometabolic team ...
Quick apply
The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead's brand strategy across consumer/patient marketing on our cardiometabolic team ...
Consumer Marketing Manager
Alameda, CA · On-site
As the Marketing Manager you will be responsible for: * Defining the Consumer Target * Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing ...
Consumer Marketing Manager
Alameda, CA · On-site
As the Marketing Manager you will be responsible for: * Defining the Consumer Target * Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing ...
The Senior Director, Consumer Marketing is a senior marketing leader responsible for developing and leading the integrated marketing strategy across The Knot's U.S. consumer brands and products. This ...
The Senior Director, Consumer Marketing is a senior marketing leader responsible for developing and leading the integrated marketing strategy across The Knot's U.S. consumer brands and products. This ...
The Marketing Manager, Consumer Segments, is responsible for helping define and guide ThermoWorks' consumer marketing strategy. This role requires a deep understanding of our customers, products ...
The Marketing Manager, Consumer Segments, is responsible for helping define and guide ThermoWorks' consumer marketing strategy. This role requires a deep understanding of our customers, products ...
Manager, Consumer Marketing
Pasadena, CA · On-site
The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead's brand strategy across consumer/patient marketing on our cardiometabolic team ...
Manager, Consumer Marketing
Pasadena, CA · On-site
The Consumer Marketing Manager Manager at Arrowhead Pharmaceuticals will play a critical role in driving Arrowhead's brand strategy across consumer/patient marketing on our cardiometabolic team ...
Senior Manager, Consumer Marketing
$115K - $135K/yr
Ibotta is seeking a Senior Manager of Consumer Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You will own one of the most exciting frontiers at ...
Senior Manager, Consumer Marketing
$115K - $135K/yr
Ibotta is seeking a Senior Manager of Consumer Marketing to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. You will own one of the most exciting frontiers at ...
This requires the consumer marketer to embody an analytical mindset with experience in developing and executing successful omnichannel consumer marketing campaigns in the rare disease market. A ...
This requires the consumer marketer to embody an analytical mindset with experience in developing and executing successful omnichannel consumer marketing campaigns in the rare disease market. A ...
Director Consumer Marketing - ATTR
Wilmington, DE · On-site
$190K - $233K/yr
Join us as Consumer Marketing Director for the ATTR brand team in Wilmington, DE, where you will play a pivotal role in translating scientific innovation into high-impact, insight-driven consumer ...
Director Consumer Marketing - ATTR
Wilmington, DE · On-site
$190K - $233K/yr
Join us as Consumer Marketing Director for the ATTR brand team in Wilmington, DE, where you will play a pivotal role in translating scientific innovation into high-impact, insight-driven consumer ...
Consumer Marketing Manager II, Mobility
New York, NY · On-site +1
The candidate will lead on consumer marketing growth & engagement initiatives across the US and Canada Uber Mobility business. The Consumer Manager II will own and execute marketing campaigns that ...
Consumer Marketing Manager II, Mobility
New York, NY · On-site +1
The candidate will lead on consumer marketing growth & engagement initiatives across the US and Canada Uber Mobility business. The Consumer Manager II will own and execute marketing campaigns that ...
Consumer Marketing information
See salary details
$42K - $55.2K
12% of jobs
$55.2K - $68.4K
9% of jobs
$71.5K is the 25th percentile. Wages below this are outliers.
$68.4K - $81.5K
17% of jobs
$81.5K - $94.7K
3% of jobs
The median wage is $102.2K / yr.
$94.7K - $107.9K
16% of jobs
$107.9K - $121.1K
18% of jobs
$121.3K is the 75th percentile. Wages above this are outliers.
$121.1K - $134.3K
17% of jobs
$134.3K - $147.5K
6% of jobs
$147.5K - $160.6K
0% of jobs
$160.6K - $173.8K
1% of jobs
$173.8K - $187K
1% of jobs
$42K
$104.5K
$187K
How much do consumer marketing jobs pay per year?
As of Jun 12, 2026, the average yearly pay for consumer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.
How does a Consumer Marketing professional typically collaborate with product and sales teams?
Consumer Marketing professionals frequently work closely with product and sales teams to ensure cohesive go-to-market strategies. This collaboration often includes sharing market research insights, co-developing messaging, and aligning promotional campaigns with product launches or sales goals. Effective communication and regular cross-functional meetings are common industry practices to keep all stakeholders aligned. This teamwork ensures that marketing initiatives resonate with target consumers and drive measurable business outcomes.
What are the key skills and qualifications needed to thrive as a Consumer Marketing professional, and why are they important?
To thrive as a Consumer Marketing professional, you need a strong understanding of market research, data analysis, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and sometimes certifications in Google Analytics or HubSpot are typically required. Creativity, strong communication, and adaptability are crucial soft skills for developing compelling campaigns and responding to market trends. These skills and qualities are essential for driving consumer engagement, optimizing marketing strategies, and achieving business growth.
What are 5 careers in marketing?
Five common careers in marketing include marketing manager, brand strategist, digital marketing specialist, market research analyst, and content marketer. These roles often require skills in communication, data analysis, and familiarity with marketing tools like social media platforms and analytics software.
What is consumer marketing?
Consumer marketing refers to the strategies and activities that companies use to promote and sell products or services directly to individual customers, rather than businesses. The focus is on understanding the needs, preferences, and behaviors of consumers to create targeted campaigns that drive brand awareness, loyalty, and sales. This field encompasses market research, advertising, digital marketing, and customer engagement techniques to effectively reach and influence potential buyers.
What is the highest paying job for marketing?
The highest paying roles in marketing typically include Chief Marketing Officer (CMO) and Vice President of Marketing, with salaries often exceeding six figures. These executive positions require extensive experience, strategic leadership skills, and often advanced degrees or certifications. Compensation varies by industry, company size, and location but generally reflects seniority and responsibility.
What does consumer marketing do?
Consumer marketing involves developing strategies to promote products or services directly to end customers. Professionals in this field analyze market trends, create advertising campaigns, and use tools like social media and data analytics to influence consumer purchasing behavior. The goal is to increase brand awareness and drive sales through targeted messaging and customer engagement.
What is the difference between Consumer Marketing vs Product Marketing?
| Aspect | Consumer Marketing | Product Marketing |
|---|---|---|
| Focus | Targeting end consumers to drive demand for products or services | Positioning and promoting specific products to support sales teams |
| Work Environment | Advertising agencies, retail companies, consumer brands | Tech companies, manufacturing firms, B2B and B2C industries |
| Required Skills | Market research, branding, advertising, consumer behavior analysis | Product positioning, messaging, competitive analysis, sales enablement |
Consumer Marketing primarily focuses on reaching end consumers through advertising and branding strategies to increase demand. Product Marketing, on the other hand, concentrates on positioning specific products, supporting sales teams, and aligning product features with market needs. While both roles require market research and strategic thinking, Consumer Marketing emphasizes brand awareness, whereas Product Marketing emphasizes product-specific messaging and positioning.
What jobs fall under consumer services?
Consumer services jobs include roles such as customer service representatives, sales associates, account managers, and service technicians. These positions focus on assisting customers, providing support, and delivering services directly to consumers, often requiring strong communication and problem-solving skills.
More about Consumer Marketing jobs
What cities are hiring for Consumer Marketing jobs? Cities with the most Consumer Marketing job openings:
What are the most commonly searched types of Consumer Marketing jobs? The most popular types of Consumer Marketing jobs are:
What states have the most Consumer Marketing jobs? States with the most job openings for Consumer Marketing jobs include:
What job categories do people searching Consumer Marketing jobs look for? The top searched job categories for Consumer Marketing jobs are:
Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 5 days ago
Job description
Consumer Marketing Specialist
Location: Fort Wayne, IN
Level: Salaried
Division / Department: Marketing
Reporting to position: Consumer Marketing Supervisor
Travel: Approx. 15%
About the Role:
The Consumer Marketing Specialist partners with store owners (members) to grow retail sales by developing and implementing consumer-focused marketing strategies that increase store traffic, top-line sales, and profitability. This role works closely with members, corporate teams, and vendor partners to create and distribute marketing materials across print, digital, ecommerce, and in-store channels.
Location: Fort Wayne, IN
Level: Salaried
Division / Department: Marketing
Reporting to position: Consumer Marketing Supervisor
Travel: Approx. 15%
About the Role:
The Consumer Marketing Specialist partners with store owners (members) to grow retail sales by developing and implementing consumer-focused marketing strategies that increase store traffic, top-line sales, and profitability. This role works closely with members, corporate teams, and vendor partners to create and distribute marketing materials across print, digital, ecommerce, and in-store channels.
This position requires the ability to recommend and sell data-driven marketing solutions that meet individual store needs and deliver measurable results.
Responsibilities:
- Serve as a marketing consultant to members and field staff, identifying opportunities to strengthen consumer marketing strategies.
- Recommend, sell, and support marketing solutions customized to store objectives, including retention and acquisition approaches.
- Work closely with cross-functional partners (Ecommerce, Print Production, Merchandising, Sales) to strengthen communication and alignment in support of members.
- Maintain consistent communication with members of all sales volumes to promote participation in marketing programs. Increase adoption of marketing initiatives by demonstrating ROI and providing data-backed recommendations.
- Manage special projects as assigned by the Consumer Marketing Supervisor,
- Prioritize workload effectively and maintain a proactive, member-first approach.
Education and Experience:
- 2+ years experience in consumer sales and/or customer service
Nice-to-Have Qualifications:
- Bachelor's degree in Sales, Marketing, Business, or related field; or equivalent related experience.
- Additional training or certifications in sales, marketing, or customer engagement.
- Familiarity with marketing channels such as print, digital, email, social media, websites, loyalty programs, and ecommerce.
Skills and Abilities:
- Ability to recommend and sell marketing solutions with confidence.
- Strong communication skills, both written and verbal.
- Organized with the ability to prioritize multiple tasks and meet deadlines.
- Comfortable working independently to find solutions that meet member needs.
- Strong relationship-building and collaboration skills across teams.
- Servant-leadership mindset with a positive, professional attitude.
- Basic understanding of retail or small business operations.
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) and ability to quickly learn internal marketing platforms.
Benefits available to you:
- Full insurance benefits package including Medical, Dental, amp; Vision
- Paid time off to foster work/life balance
- Profit sharing
- Bonus Pay opportunities
- Retirement funding opportunities
- Education reimbursement
- Health club reimbursement
- Career advancement opportunities
About Do it Best Group
Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture:
Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.
Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams
Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture:
Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.
Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams