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Consumer Marketing Jobs (NOW HIRING)

Ibotta

Senior Manager, Consumer Marketing

Denver, CO · On-site

$115K - $135K/yr

We're looking for a Senior Manager of Consumer Marketing to own one of the most exciting frontiers at Ibotta: expanding how our Savers earn. This role sits at the intersection of product marketing ...

Lyra Health

Sr. Manager, Consumer Marketing

$134K - $184K/yr

Lyra Health is looking for an experienced and strategic Sr. Manager, Consumer Marketing to help us drive member growth and engagement for our health plan business lines. In this pivotal role, you ...

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Consumer Marketing information

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$42K

$104.5K

$187K

How much do consumer marketing jobs pay per year?

As of Jun 12, 2026, the average yearly pay for consumer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

How does a Consumer Marketing professional typically collaborate with product and sales teams?

Consumer Marketing professionals frequently work closely with product and sales teams to ensure cohesive go-to-market strategies. This collaboration often includes sharing market research insights, co-developing messaging, and aligning promotional campaigns with product launches or sales goals. Effective communication and regular cross-functional meetings are common industry practices to keep all stakeholders aligned. This teamwork ensures that marketing initiatives resonate with target consumers and drive measurable business outcomes.

What are the key skills and qualifications needed to thrive as a Consumer Marketing professional, and why are they important?

To thrive as a Consumer Marketing professional, you need a strong understanding of market research, data analysis, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and sometimes certifications in Google Analytics or HubSpot are typically required. Creativity, strong communication, and adaptability are crucial soft skills for developing compelling campaigns and responding to market trends. These skills and qualities are essential for driving consumer engagement, optimizing marketing strategies, and achieving business growth.

What are 5 careers in marketing?

Five common careers in marketing include marketing manager, brand strategist, digital marketing specialist, market research analyst, and content marketer. These roles often require skills in communication, data analysis, and familiarity with marketing tools like social media platforms and analytics software.

What is consumer marketing?

Consumer marketing refers to the strategies and activities that companies use to promote and sell products or services directly to individual customers, rather than businesses. The focus is on understanding the needs, preferences, and behaviors of consumers to create targeted campaigns that drive brand awareness, loyalty, and sales. This field encompasses market research, advertising, digital marketing, and customer engagement techniques to effectively reach and influence potential buyers.

What is the highest paying job for marketing?

The highest paying roles in marketing typically include Chief Marketing Officer (CMO) and Vice President of Marketing, with salaries often exceeding six figures. These executive positions require extensive experience, strategic leadership skills, and often advanced degrees or certifications. Compensation varies by industry, company size, and location but generally reflects seniority and responsibility.

What does consumer marketing do?

Consumer marketing involves developing strategies to promote products or services directly to end customers. Professionals in this field analyze market trends, create advertising campaigns, and use tools like social media and data analytics to influence consumer purchasing behavior. The goal is to increase brand awareness and drive sales through targeted messaging and customer engagement.

What is the difference between Consumer Marketing vs Product Marketing?

AspectConsumer MarketingProduct Marketing
FocusTargeting end consumers to drive demand for products or servicesPositioning and promoting specific products to support sales teams
Work EnvironmentAdvertising agencies, retail companies, consumer brandsTech companies, manufacturing firms, B2B and B2C industries
Required SkillsMarket research, branding, advertising, consumer behavior analysisProduct positioning, messaging, competitive analysis, sales enablement

Consumer Marketing primarily focuses on reaching end consumers through advertising and branding strategies to increase demand. Product Marketing, on the other hand, concentrates on positioning specific products, supporting sales teams, and aligning product features with market needs. While both roles require market research and strategic thinking, Consumer Marketing emphasizes brand awareness, whereas Product Marketing emphasizes product-specific messaging and positioning.

What jobs fall under consumer services?

Consumer services jobs include roles such as customer service representatives, sales associates, account managers, and service technicians. These positions focus on assisting customers, providing support, and delivering services directly to consumers, often requiring strong communication and problem-solving skills.
More about Consumer Marketing jobs
What cities are hiring for Consumer Marketing jobs? Cities with the most Consumer Marketing job openings:
What are the most commonly searched types of Consumer Marketing jobs? The most popular types of Consumer Marketing jobs are:
What states have the most Consumer Marketing jobs? States with the most job openings for Consumer Marketing jobs include:
What job categories do people searching Consumer Marketing jobs look for? The top searched job categories for Consumer Marketing jobs are:
Consumer Marketing jobs near you
Infographic showing various Consumer Marketing job openings in the United States as of June 2026, with employment types broken down into 72% Full Time, 23% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.
Vice President, Consumer Marketing

Vice President, Consumer Marketing

Fortune

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 7 days ago

Job description

Role Overview
The VP, Consumer Marketing is responsible for growing Fortune's audience across all digital channels and converting that audience into subscribers, registered users, and engaged readers. This leader owns organic search, email and push notification strategy, paid marketing, social media, and consumer subscriptions marketing - and is accountable for the metrics that tie those channels to revenue.
This is a player-coach role. The VP manages a team of specialists and directly contributes to strategy, channel architecture, and cross-functional alignment with editorial, product, and revenue teams.
Reporting structure: Fortune Media is actively conducting a search for its next Chief Marketing Officer. In the interim, the VP, Consumer Marketing will report directly to Fortune's Executive Committee. Upon the arrival of the incoming CMO, the reporting line will transition accordingly.
Core Responsibilities
Audience Growth & Channel Strategy
  • Own Fortune's end-to-end audience development strategy across SEO/AIO, email, push, paid, and social channels

  • Set channel-level targets (traffic, reach, engagement, acquisition) and hold the team accountable to them

  • Partner with editorial and product to ensure content strategy and site experience support audience growth objectives

  • Lead Fortune's first-party data strategy - growing the registered user base and improving data quality to support targeting, personalization, and monetization

  • Define and maintain audience personas and segmentation frameworks used across marketing and editorial

Subscriptions Marketing
  • Partner with the Consumer Revenue paywall organization to support subscriber acquisition, conversion, and retention through tactical and strategic digital marketing execution

  • Serve as the marketing execution arm for paywall and subscription initiatives - translating product and revenue strategy set by Consumer Revenue into channel-level campaigns across email, paid, social, and owned media

  • Collaborate with the Sr. Director of Consumer Revenue on subscriber communications strategy, lifecycle messaging, and win-back programs - with Consumer Revenue owning the product and business decisions

  • Support A/B testing and conversion optimization efforts on the paywall by providing marketing creative, audience segmentation, and channel distribution; Consumer Revenue retains ownership of paywall architecture and pricing strategy

  • Ensure subscriber-facing marketing messaging is consistent, on-brand, and aligned to the value proposition defined by the Consumer Revenue team

SEO / AIO & Organic Search
  • Own Fortune's organic search program - directing SEO/AIO strategy to maximize qualified traffic from Google and emerging AI-powered search surfaces

  • Lead the transition from traditional SEO to AI-optimized content strategy as search behavior shifts

  • Partner with editorial to align content production with high-value search opportunity

  • Manage the SEO/AIO specialist (currently open) and hold the function accountable to traffic and conversion metrics

Paid Marketing
  • Oversee paid media strategy across search, social, and programmatic - focused on subscriber acquisition and audience growth

  • Own the paid marketing P&L - managing budget allocation, CAC targets, and ROAS across channels

  • Manage the Paid Marketing Manager (currently open) and downstream paid channel specialists

Email, Push & CRM
  • Own the email and push channel architecture - including list health, deliverability, segmentation, and automation

  • Direct the Email/Push Director (currently open) and the broader CRM and lifecycle team

  • Partner with product and technology on CRM platform strategy (Piano CX, ESPs, and lifecycle tooling)

PR & Earned Media
  • Partner closely with the PR team to develop integrated marketing campaigns that amplify Fortune's brand visibility, audience growth, and business priorities.

  • Collaborate on earned media strategies, thought leadership initiatives, and major brand moments to maximize reach, engagement, and market impact.

  • Leverage audience insights and campaign performance data to inform PR efforts and identify high-impact storytelling opportunities.

Social Media
  • Oversee Fortune's social media presence as an audience development and brand channel

  • Set strategy for organic social across LinkedIn, X/Twitter, Instagram, and emerging platforms

  • Manage the Social Media Manager and hold the channel accountable to reach, referral traffic, and engagement KPIs

Cross-Functional Leadership
  • Serve as the primary marketing voice for the audience - advocating for the reader and subscriber within editorial, product, and executive discussions

  • Partner with the CMO and Creative Director on integrated campaigns that serve both consumer and commercial objectives

  • Represent audience development in editorial planning, product roadmap discussions, and revenue strategy sessions

Qualifications
Required
  • 10+ years of progressive experience in audience development, growth marketing, or digital media - including 5+ years in a senior leadership role

  • Demonstrated track record of growing digital subscriptions or paid audiences, with measurable results

  • Deep expertise in SEO/organic search strategy, including familiarity with AI-powered search trends (SGE, AIO, answer engine optimization)

  • Strong command of email marketing and lifecycle automation - including list segmentation, deliverability, and CRM platform management

  • Experience managing paid media programs (search, social, programmatic) with direct P&L accountability

  • Analytically driven: comfortable in GA4, Looker, Chartbeat, Piano, or equivalent platforms; able to build and interpret attribution models

  • Experience managing cross-functional teams and influencing without authority across editorial, product, and technology

  • Strong written and verbal communicator - able to present audience and channel strategy to C-suite and board-level stakeholders

Preferred
  • Experience at a premium or business media brand (WSJ, Bloomberg, Axios, The Atlantic, Condé Nast, Hearst, or similar)

  • Familiarity with Piano (VX, Composer, Analytics) or comparable subscription management platforms

  • Prior experience building or scaling a newsletter product as a subscription or audience development vehicle

  • Working knowledge of first-party data strategy, consent management, and identity resolution in a post-cookie environment

  • Bilingual or experience with international audience development a plus

Location: This role will be based in NYC in our headquarters, with hybrid flexibility.
Salary Range: $200,000-$220,000 base + eligibility for an annual bonus of 20%. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.
A Few Of Fortune's Perks and Benefits
  • 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
  • Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
  • 401(k) plan
  • Generous parental leave
  • Dependent care, commuter, and cell phone benefits
  • Tuition reimbursement program
  • A commitment to an open, inclusive, and diverse work culture

About Fortune
At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.
The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.

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