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Consumer Marketing Jobs (NOW HIRING)

Coloplast

Consumer Marketing Manager

Minneapolis, MN · On-site

We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer ...

Ra

Consumer Marketing Manager

Alameda, CA · On-site

As the Marketing Manager you will be responsible for: * Defining the Consumer Target * Mining deep consumer insights * Turning consumer insights into actionable BIG ideas * Develop the marketing ...

Inside Lvmh

Manager, Consumer Marketing

San Francisco, CA · On-site

$90 - $138/hr

Partner across functions to help connect upstream category, product, and consumer insights with ... Bachelor's degree in Marketing or related field; MBA preferred. Equivalent experience may be ...

New

Percepta

Consumer Marketing Consultant

Melbourne, FL · On-site

Consumer Marketing Consultant (04E2L) US-FL- MelbourneDescription At Percepta, we bring first-class service across each market we support. As Consumer Marketing Consultant (CMC) in Melbourne, Florida ...

TTEC

Consumer Marketing Consultant

Melbourne, FL · On-site

Consumer Marketing Consultant Apply now Save jobSaved job At Percepta, we bring first-class service across each market we support. As Consumer Marketing Consultant (CMC) in Melbourne, Florida , youll ...

LVMH Group

Manager, Consumer Marketing

San Francisco, CA · On-site

$90 - $138/hr

Partner across functions to help connect upstream category, product, and consumer insights with ... Bachelor's degree in Marketing or related field; MBA preferred. Equivalent experience may be ...

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Consumer Marketing information

See salary details

$42K

$104.5K

$187K

How much do consumer marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What is consumer marketing?

Consumer marketing refers to the strategies and activities that companies use to promote and sell products or services directly to individual customers, rather than businesses. The focus is on understanding the needs, preferences, and behaviors of consumers to create targeted campaigns that drive brand awareness, loyalty, and sales. This field encompasses market research, advertising, digital marketing, and customer engagement techniques to effectively reach and influence potential buyers.

How does a consumer marketing professional typically collaborate with product and sales teams?

Consumer Marketing professionals frequently work closely with product and sales teams to ensure cohesive go-to-market strategies. This collaboration often includes sharing market research insights, co-developing messaging, and aligning promotional campaigns with product launches or sales goals. Effective communication and regular cross-functional meetings are common industry practices to keep all stakeholders aligned. This teamwork ensures that marketing initiatives resonate with target consumers and drive measurable business outcomes.

What are the key skills and qualifications needed to thrive as a consumer marketing professional?

To thrive as a Consumer Marketing professional, you need a strong understanding of market research, data analysis, and brand management, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing tools, CRM platforms, analytics software, and sometimes certifications in Google Analytics or HubSpot are typically required. Creativity, strong communication, and adaptability are crucial soft skills for developing compelling campaigns and responding to market trends. These skills and qualities are essential for driving consumer engagement, optimizing marketing strategies, and achieving business growth.

What is the difference between Consumer Marketing vs Product Marketing?

AspectConsumer MarketingProduct Marketing
FocusTargeting end consumers to drive demand for products or servicesPositioning and promoting specific products to support sales teams
Work EnvironmentAdvertising agencies, retail companies, consumer brandsTech companies, manufacturing firms, B2B and B2C industries
Required SkillsMarket research, branding, advertising, consumer behavior analysisProduct positioning, messaging, competitive analysis, sales enablement

Consumer Marketing primarily focuses on reaching end consumers through advertising and branding strategies to increase demand. Product Marketing, on the other hand, concentrates on positioning specific products, supporting sales teams, and aligning product features with market needs. While both roles require market research and strategic thinking, Consumer Marketing emphasizes brand awareness, whereas Product Marketing emphasizes product-specific messaging and positioning.

More about Consumer Marketing jobs

What cities are hiring for Consumer Marketing jobs?

Cities with the most Consumer Marketing job openings:

What are the most commonly searched types of Consumer Marketing jobs?

The most popular types of Consumer Marketing jobs are:

What states have the most Consumer Marketing jobs?

States with the most job openings for Consumer Marketing jobs include:

Consumer Marketing jobs near you
Infographic showing various Consumer Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.

Consumer Marketing Manager

Coloplast

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Job description

Coloplast is a global leader in ostomy care, developing products and services that support people living with an ostomy. We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer acquisition, product preference, retention, and long-term use of Coloplast ostomy products.
You will report directly to the Director of Marketing, Ostomy, focusing on the US business in partnership with our Global Marketing colleagues, US-focused customer experience marketing team, and cross-functional partners supporting the US business.
Major Areas of Accountability
  • Lead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting products
  • Develop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business
  • Define and own brand positioning and messaging frameworks across all consumer touchpoints
  • Own the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyalty
  • Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution
  • Lead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partners
  • Identify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teams
  • Lead product launch process for consumer-focused product launches
  • Define KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impact
  • Partner with Customer Experience Marketing, digital, database, service, and MarCom teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectives
  • Collaborate with Medical Affairs and Payers & Evidence to translate approved clinical evidence, product claims, and user insights into relevant, compliant consumer-facing product messages and materials
  • Brief and effectively manage deliverables with internal MarCom team on consumer branding and design projects
  • Partner with and influence Global counterparts to develop product-supporting campaigns, evidence, and value propositions for the US consumer market
  • Work closely with Payers & Evidence, Market Access, and DME Suppliers to build better and sustainable access for Ostomy Care in the US
  • Continuously seek input from Sales, Service, and Customer Experience partners to ensure strategy alignment
  • Effectively manage annual marketing budget within assigned area and forecast spend throughout the year
  • Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
  • Other duties as assigned.

Basic Qualifications
  • BS/BA in Business or Marketing
  • 3+ years Marketing experience, ideally in a regulated or healthcare market
  • Highly analytical in both qualitative and quantitative data, and make data-driven decisions
  • Proven track record of developing and executing successful consumer marketing campaigns
  • Ability to work in a cross-functional team environment
  • Excellent communication and leadership skills
  • Experience in budget management
  • Comfort with a broad spectrum of tasks across strategic and tactical
  • Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
  • Strong verbal and written communication skills
  • Domestic and minimal international travel required
  • High proficiency in Microsoft Word, Excel, PowerPoint
    At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
    • Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
    • Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
    • Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
    • Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
    • Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
    • Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
    • Competitive Compensation: The compensation range for this position is $119,000 -$170,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world's leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.
Visit us on Coloplast.com.
Watch the film. Follow us on LinkedIn.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
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