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Consumer Product Marketing Jobs (NOW HIRING)

Meta

Consumer Product Marketing Manager

New York, NY · On-site

$130K - $188K/yr

As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta ...

Stripe

Consumer Product Marketing Lead, Link

Seattle, WA · On-site +1

$175K/yr

We're looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe's digital wallet ...

Empower LLC

$187 - $271/hr

The Head of Consumer Product Marketing & Strategy is responsible for driving market share, product adoption, and mindshare for Empower's consumer products and services, including its flagship ...

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Consumer Product Marketing information

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$67.5K

$148.8K

$175K

How much do consumer product marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for consumer product marketing in the United States is $148,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $154,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What is a consumer product marketing?

A Consumer Product Marketing job focuses on promoting and positioning consumer-facing products to drive awareness, engagement, and sales. This role involves market research, competitive analysis, messaging development, and go-to-market strategy execution. Consumer Product Marketers collaborate with product, sales, and creative teams to craft compelling campaigns and ensure the product resonates with target audiences. They also track performance metrics to refine strategies and optimize product success in the market.

What are the typical challenges faced in a consumer product marketing role?

Professionals in Consumer Product Marketing often face challenges such as adapting quickly to shifting consumer trends, differentiating their products in crowded marketplaces, and aligning campaigns with both customer needs and business goals. You may also juggle multiple projects with tight deadlines while collaborating closely with product management, sales, and creative teams. Overcoming these challenges requires agility, strategic thinking, and strong interpersonal skills, but also offers valuable opportunities to make a significant impact on product growth and brand perception. Many marketers find this fast-paced environment both demanding and highly rewarding as it drives continuous professional development.

What are the key skills and qualifications needed to thrive in consumer product marketing?

To excel in Consumer Product Marketing, you need a solid understanding of market analysis, product positioning, campaign development, and project management, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation tools like HubSpot, CRM systems such as Salesforce, and analytics platforms like Google Analytics is highly beneficial, as are certifications in digital marketing. Strong collaboration, creativity, and communication skills help individuals succeed when working across cross-functional teams and engaging with various stakeholders. These abilities are crucial for creating compelling marketing strategies that drive product adoption and market growth in a competitive consumer landscape.

Is consumer product marketing a good career?

Consumer product marketing is a viable career that involves developing strategies to promote and sell products to consumers. It often requires skills in market research, branding, and digital marketing tools, with opportunities across various industries. The field can offer creative work, growth potential, and competitive salaries depending on experience and location.
More about Consumer Product Marketing jobs

What are the most commonly searched types of Consumer Product Marketing jobs?

The most popular types of Consumer Product Marketing jobs are:

What states have the most Consumer Product Marketing jobs?

States with the most job openings for Consumer Product Marketing jobs include:

What job categories do people searching Consumer Product Marketing jobs look for?

The top searched job categories for Consumer Product Marketing jobs are:

Consumer Product Marketing jobs near you
Infographic showing various Consumer Product Marketing job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, 18% Part Time, 2% Contract, and 1% Nights. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $148,769 per year, or $71.5 per hour.

Consumer Product Marketing Manager

Meta

New York, NY • On-site

$168K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

139th of 246 rated software companies

Job description

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Mark...

What Meta employees say

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Benefits

Hours and flexibility

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