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Consumer Product Marketing Jobs (NOW HIRING)

Meta

Consumer Product Marketing Manager

New York, NY

$130K/yr

As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta ...

Meta

Consumer Product Marketing Manager

New York, NY · On-site

$130K - $188K/yr

As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta ...

Stripe

Consumer Product Marketing Lead, Link

Seattle, WA

$175K/yr

We're looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe's digital wallet ...

Stripe

Consumer Product Marketing Lead, Link

New York, NY · On-site +1

$168K/yr

We're looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe's digital wallet ...

CarGurus

Senior Manager, Product Marketing

Boston, MA

$131K - $172K/yr

Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems.

CarGurus

Senior Manager, Product Marketing

Boston, MA · On-site

$131K - $172K/yr

Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems.

The Weather Company

Product Marketing Manager

New York, NY · On-site

$168K/yr

As a Product Marketing Manager at The Weather Company, you will help establish a new Consumer Product Marketing function from the ground up. You'll join a team that sits at the intersection of ...

New

Snapchat

Manager, Consumer Marketing

Los Angeles, CA · On-site

We're looking for a Manager of Consumer Marketing to drive global product marketing communications across both business and consumer audiences. This is a high-impact leadership role focused on ...

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All JobsConsumer Product Marketing Jobs

Consumer Product Marketing information

See salary details

$67.5K

$148.8K

$175K

How much do consumer product marketing jobs pay per year?

As of Aug 9, 2026, the average yearly pay for consumer product marketing in the United States is $148,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $154,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What are the typical challenges faced in a consumer product marketing role?

Professionals in Consumer Product Marketing often face challenges such as adapting quickly to shifting consumer trends, differentiating their products in crowded marketplaces, and aligning campaigns with both customer needs and business goals. You may also juggle multiple projects with tight deadlines while collaborating closely with product management, sales, and creative teams. Overcoming these challenges requires agility, strategic thinking, and strong interpersonal skills, but also offers valuable opportunities to make a significant impact on product growth and brand perception. Many marketers find this fast-paced environment both demanding and highly rewarding as it drives continuous professional development.

Is consumer product marketing a good career?

Consumer product marketing is a viable career that involves developing strategies to promote and sell products to consumers. It often requires skills in market research, branding, and digital marketing tools, with opportunities across various industries. The field can offer creative work, growth potential, and competitive salaries depending on experience and location.

What are the key skills and qualifications needed to thrive in consumer product marketing?

To excel in Consumer Product Marketing, you need a solid understanding of market analysis, product positioning, campaign development, and project management, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation tools like HubSpot, CRM systems such as Salesforce, and analytics platforms like Google Analytics is highly beneficial, as are certifications in digital marketing. Strong collaboration, creativity, and communication skills help individuals succeed when working across cross-functional teams and engaging with various stakeholders. These abilities are crucial for creating compelling marketing strategies that drive product adoption and market growth in a competitive consumer landscape.

What is a consumer product marketing?

A Consumer Product Marketing job focuses on promoting and positioning consumer-facing products to drive awareness, engagement, and sales. This role involves market research, competitive analysis, messaging development, and go-to-market strategy execution. Consumer Product Marketers collaborate with product, sales, and creative teams to craft compelling campaigns and ensure the product resonates with target audiences. They also track performance metrics to refine strategies and optimize product success in the market.

More about Consumer Product Marketing jobs
What are the most commonly searched types of Consumer Product Marketing jobs? The most popular types of Consumer Product Marketing jobs are:
What states have the most Consumer Product Marketing jobs? States with the most job openings for Consumer Product Marketing jobs include:
What job categories do people searching Consumer Product Marketing jobs look for? The top searched job categories for Consumer Product Marketing jobs are:
Consumer Product Marketing jobs near you
Infographic showing various Consumer Product Marketing job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, 17% Part Time, 3% Contract, and 1% Nights. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $148,769 per year, or $71.5 per hour.

Consumer Product Marketing Manager

Meta

New York, NY

$130K/yr

Full-time

Posted 27 days ago

Meta rating

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

136th of 242 rated software companies

Job description

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs and drive complex cross-company initiatives. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. If you are a strategic, consumer-focused marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.
Consumer Product Marketing Manager Responsibilities:
  • Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value
  • Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging
  • Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers
  • Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development
  • Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach
  • Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement

Minimum Qualifications:
  • Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience
  • 8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function (partnering with product and/or engineering teams to represent market requirements)
  • 2+ years experience in Product Marketing, partnering closely with Product teams in development process
  • Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products
  • Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns
  • Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management
  • Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
  • Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems

Preferred Qualifications:
  • Experience launching innovative, first-to-market products or services, emerging technologies or new product categories
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Global marketing experience and knowledge of varied societal, social and business landscapes
  • Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing
  • Experience copywriting and working with creative teams
  • A passion for Meta’s portfolio of products and its mission to build the future of human connection and the technology that makes it possible
  • Understanding of consumer mobile app and technology landscape both in the U.S. and internationally
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience launching and scaling consumer hardware devices and/or physical goods
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$130,000/year to $188,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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