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Consumer Product Marketing Manager Jobs (NOW HIRING)

Meta

Consumer Product Marketing Manager

New York, NY · On-site

$130K - $188K/yr

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used ...

Stripe

Consumer Product Marketing Lead, Link

Seattle, WA · On-site +1

$175K/yr

We're looking to hire a Consumer Product Marketing Lead to own go-to-market strategy and positioning for Link as we scale the world's most widely used digital wallet. Link is Stripe's digital wallet ...

Aligned Solutions

Product Marketing Manager

Charlotte, NC · On-site

$150K/yr

This channel- and consumer-facing role develops the positioning, marketing assets, campaigns, and ... products. * Familiarity with co-op or MDF funding management and retailer marketing platforms.

GoFundMe

$125 - $172/hr

Principal Consumer Product Marketing Manager (Contractor) Want to help us help others? We're hiring! GoFundMe is the world's most powerful community for good, dedicated to helping people help each ...

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Consumer Product Marketing Manager information

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$67.5K

$148.8K

$175K

How much do consumer product marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for consumer product marketing manager in the United States is $148,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $154,000.00 and $154,000.00 per year, depending on experience, location, and employer.

What does a consumer product marketing manager do?

A Consumer Product Marketing Manager is responsible for developing and executing marketing strategies to promote consumer products and drive sales. They conduct market research to understand customer needs, collaborate with product development and sales teams, and create campaigns that highlight product benefits. This role often involves analyzing market trends, managing product launches, and overseeing advertising and promotional activities. Ultimately, they aim to connect products with target audiences to achieve business goals.

What are the key skills and qualifications needed to thrive as a consumer product marketing manager?

To thrive as a Consumer Product Marketing Manager, you need expertise in market analysis, go-to-market strategy, and product positioning, often supported by a bachelor's degree in marketing or business. Familiarity with tools such as Google Analytics, CRM platforms, and marketing automation software is typically required. Strong communication, creativity, and cross-functional collaboration skills help you excel in crafting compelling campaigns and working with diverse teams. These competencies are crucial for driving product adoption, achieving business goals, and maintaining a competitive edge in dynamic consumer markets.

How does a consumer product marketing manager typically collaborate with product development and sales teams?

Consumer Product Marketing Managers work closely with product development to provide market insights, customer feedback, and competitive analysis that inform product features and enhancements. They also partner with sales teams to create compelling product messaging, develop go-to-market strategies, and support training initiatives. This cross-functional collaboration ensures that products meet consumer needs and are effectively positioned in the market, leading to successful launches and sustained growth.

What is the difference between Consumer Product Marketing Manager vs Brand Manager?

AspectConsumer Product Marketing ManagerBrand Manager
FocusPromoting specific consumer products and driving salesManaging overall brand perception and strategy
ResponsibilitiesProduct positioning, marketing campaigns, market researchBrand identity, positioning, long-term brand growth
Work EnvironmentMarketing teams, product development, salesMarketing, advertising, strategic planning
Common Industry UsageConsumer goods, retail, electronicsConsumer goods, fashion, FMCG

While both roles involve marketing within the consumer goods industry, the Consumer Product Marketing Manager focuses on promoting specific products to increase sales, whereas the Brand Manager oversees the overall brand image and strategy. Understanding these distinctions helps in choosing the right career path or job search focus.

What cities are hiring for Consumer Product Marketing Manager jobs?

Cities with the most Consumer Product Marketing Manager job openings:

What states have the most Consumer Product Marketing Manager jobs?

States with the most job openings for Consumer Product Marketing Manager jobs include:

Consumer Product Marketing Manager jobs near you

Consumer Product Marketing Manager

New York, NY • On-site

Meta
Internet and IT • 10K+ employees

7.8

Company rating: 7.8 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

139th of 246 rated software companies

People enjoy working here

Good employer

Recommended by students

Learn more about Metaexternal

$168K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Mark...

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