ZipRecruiter

Log In

1

Manager Consumer Marketing Jobs in Reston, VA (NOW HIRING)

SolarWinds

Marketing Manager, Customer Advocacy

Reston, VA · On-site

$120 - $160/hr

You will work side by side with Sales, Customer Success, Product Marketing, Field Marketing, Demand ... Experience managing customer advisory boards or similar executive customer councils is a plus.

New

Bozzuto

Property Manager

Washington, DC

As a Property Manager, your primary responsibilities include: * Leading by example and being a role ... Partnering with consumer marketing to implement marketing strategies * Consistent guest ...

Mondo

Senior Demand Generation Manager

Centreville, VA · Remote

$110K - $135K/yr

Senior Demand Generation Manager Location-Type: Remote (Occasional travel) Start Date Is: ASAP ... Retail or consumer marketing experience * Experience with location-based marketing, retail signage ...

Urrly

Head of Marketing, B2B Growth

Washington, DC · On-site +1

$165K - $200K/yr

This is not a consumer-marketing role. * Recent, genuine department-of-one or extremely lean-team ... Manager, Demand Generation, Growth Marketing, or broad B2B marketing ownership in a resource ...

SolarWinds

Director, Customer Marketing

Reston, VA · On-site

$130 - $170/hr

Experience in observability, IT infrastructure, network management, or enterprise SaaS strongly ... Proficiency with CRM and marketing automation platforms (Salesforce, Marketo). Experience with ...

Umd

Manager

College Park, MD

$56K - $70K/yr

Alumni Relations and Marketing and Communications. * Assists with ongoing gathering and assessment ... Search Firm Managed Vacancies

Capital One

Business Manager- CreditWise

Mclean, VA

Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for ... Manage and sequence delivery of business intent, build business requirements and execute against ...

New

previous pagenext page

Showing results 21-40

All JobsConsumer Marketing JobsManager Consumer Marketing JobsManager Consumer Marketing Jobs in Reston, VA

Manager Consumer Marketing information

See Reston, VA salary details

$43.7K

$108.8K

$194.5K

How much do manager consumer marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for manager consumer marketing in Reston, VA is $108,753.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $134,200.00 per year, depending on experience, location, and employer.

What does a manager consumer marketing do?

A Manager of Consumer Marketing is responsible for developing and executing marketing strategies aimed at attracting and retaining customers for a company's products or services. They analyze consumer behavior, oversee market research, and coordinate campaigns across various channels such as digital, print, and social media. Their role involves working closely with creative, sales, and product teams to ensure marketing initiatives align with business goals. They also monitor campaign performance and adjust tactics to maximize effectiveness and return on investment.

How does a manager consumer marketing typically collaborate with other departments to execute campaigns?

A Manager of Consumer Marketing frequently works cross-functionally with teams such as product development, sales, creative, and analytics. Collaboration often involves coordinating campaign goals, aligning messaging strategies, and sharing consumer insights to ensure consistent branding and effective outreach. Regular meetings, joint project planning, and feedback loops are common practices to keep everyone on track and address challenges quickly. This collaborative environment helps drive successful, integrated campaigns that support overall business objectives.

What are the key skills and qualifications needed to thrive as a manager consumer marketing, and why are they important?

To thrive as a Manager Consumer Marketing, you need a strong background in marketing strategy, market research, and data analysis, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and marketing automation software is commonly required. Leadership, creativity, and excellent communication skills set top performers apart by enabling them to inspire teams and build effective campaigns. These skills and qualities are critical for driving brand growth, engaging consumers, and delivering measurable business results.

What is the difference between Manager Consumer Marketing vs Marketing Coordinator?

AspectManager Consumer MarketingMarketing Coordinator
Required CredentialsBachelor's degree in marketing, business, or related field; experience in consumer marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, team leadership, cross-department collaborationAssisting campaigns, coordinating activities, supporting marketing teams
Employer & Industry UsageUsed in consumer-focused companies, retail, FMCG sectorsCommon in marketing departments across various industries
Search & Comparison IntentUnderstanding managerial roles in consumer marketingEntry-level marketing support roles

The main difference between a Manager Consumer Marketing and a Marketing Coordinator lies in their responsibilities and experience level. Managers focus on strategic planning and leading marketing initiatives, while coordinators support campaign execution and administrative tasks. Both roles are essential in consumer marketing teams, but they differ significantly in scope and seniority.

How much does a manager consumer marketing get paid?

A manager in consumer marketing typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior managers or those in high-cost areas may earn higher salaries, often supplemented with bonuses and benefits.

Is a manager consumer marketing a high paying job?

A manager in consumer marketing typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role, especially for those with strong strategic, analytical, and leadership skills, and often includes performance bonuses and benefits.

What job categories do people searching Manager Consumer Marketing jobs in Reston, VA look for?

The top searched job categories for Manager Consumer Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Manager Consumer Marketing jobs?

Cities near Reston, VA with the most Manager Consumer Marketing job openings:

Manager Consumer Marketing jobs near you

Marketing Specialist

National Highway Traffic Safety Administration

Washington, DC • On-site, Remote

$85K - $111K/yr

Full-time

Posted 4 days ago

Job description

Summary
Ready to drive life-saving change? We're seeking a creative, high-energy team member to join our fast-paced communications team. You'll design and execute impactful, consumer-focused traffic safety campaigns while expanding your skillset by promoting cutting-edge behavioral safety and vehicle safety innovative messaging. Elevate your marketing career and make a real-world difference.
Learn more about this agency
Duties
Help
As a Marketing Specialist, you will:
  • Develop and execute marketing plans for national, multimedia, paid and social norming media campaigns related to behavioral or vehicle safety programs.
  • Work closely with program offices to develop strategies and tactics to support marketing objectives, material development, and appropriate outreach initiatives.
  • Conduct and analyze qualitative and quantitative consumer marketing research to develop campaign materials and execute media plans.
  • Develop, manage, track and report project budgets and campaign results.

The ideal candidate is a creative, data-driven professional passionate about crafting innovative, life-saving traffic safety campaigns. You excel at blending qualitative research with a flair for captivating, audience-targeted advertising. A resourceful multi-tasker, you thrive on complex projects and tight deadlines. Most importantly, you are an adaptable, energetic team player who eagerly embraces new challenges to positively influence driving behavior.
Requirements
Help
Conditions of employment
  • You must be a U.S.Citizen and eligible for consideration.
  • You must meet specialized experience to qualify.
  • Required documents must be submitted by the closing date.
  • Submit application and resume online by 11:59 PM EST on the closing date.

CONDITIONS OF EMPLOYMENT:
As a condition of employment for accepting this position, you will be required to serve a 1-year probationary period during which we will evaluate your fitness and whether your continued employment advances the public interest. In determining if your employment advances the public interest, we may consider:
  • your performance and conduct;
  • the needs and interests of the agency;
  • whether your continued employment would advance the organizational goals of the agency or the Government; and
  • whether your continued employment would advance the efficiency of the Federal service.

Upon completion of your probationary period, your employment will be terminated unless you receive certification, in writing, that your continued employment advances the public interest.
  • SELECTIVE SERVICE: Males born after 12/31/1959 must be registered for the Selective Service.
  • GOVERNMENT TRAVEL CARD: This position involves travel. A government contractor-issued travel card will be issued and must be retained for official business only.
  • BACKGROUND INVESTIGATION: A background security investigation is required for all selected individuals. Appointment will be subject to the applicant's successful completion of the security investigation and favorable adjudication. Failure to meet these requirements will be grounds for termination.
  • PROBATIONARY PERIOD: You must complete a one-year probationary period (unless already completed).
  • TIME-IN-GRADE: Federal applicants must have served 52 weeks at the next lower grade in the competitive or excepted service in the executive branch to satisfy time-in-grade restrictions contained in 5 CFR 300, Subpart F.
  • DEU REQUIREMENTS: Applicants selected under delegated examining procedures may be required to successfully complete a one-year probationary period (unless already completed).

Qualifications
To meet the minimum qualifications for this position, you must meet either the education OR experience qualifications for the grade at which you are requesting consideration AND provide a copy of transcripts for verification.
To qualify for the GS-11 on Education alone, you must have:3 years of progressively higher level graduate education leading to a Ph.D. degree or Ph.D. or equivalent doctoral degree.
You can also qualify based on a combination of higher level graduate education and experience. This must be fully supported by your resume and transcripts, provided with your application.
To qualify for the GS-11 on Experience, you must have at least one year of experience equal or equivalent to the GS-09 it must include:
  • Experience in developing and executing advertising and marketing campaigns that include television, radio, social media, earned media, and digital platforms.
  • Experience in planning, analyzing, and implementing consumer market research (qualitative and quantitative) to develop and execute strategic advertising campaigns. Experience in developing and executing a marketing and advertising budget.
  • Experience working with external advertising agencies to create and implement marketing and advertising campaigns.
  • Experience applying written and oral communication skills to transmit information accurately and clearly through a variety of mediums.

KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:
  1. Communications and Media - Demonstrated experience in developing and executing successful marketing and paid and social norming advertising campaigns that showcase the ability to plan, implement, and analyze consumer market research, and develop and implement strategic marketing and advertising efforts.
  2. Project Management - Demonstrated ability to schedule, manage, monitor, deliver, and complete projects on time, effectively, and efficiently within budget.
  3. Written and Oral Communication - Demonstrated skills to write, edit, and communicate accurately and clearly through writing, video, audio, oral presentations, digitally, and other materials to transmit information.

For all types of consideration, experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
For additional information about applying to Federal positions, please click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-policies/#url=e4
All applicants must meet all qualification requirements by the closing date of this announcement.
Additional information
DISPLACED EMPLOYEES: If requesting consideration under the Career Transition Assistance Program (CTAP) or Interagency CTAP program (ICTAP), you must meet the well qualified standards for this vacancy (meeting minimum requirements for position and scoring at least an 80) and provide all of the following documents:
  • your most recent performance appraisal,
  • the proof of eligibility letter from the Agency, and
  • your most current SF-50, displaying current series and grade.

Displaced employees may be eligible for ICTAP or CTAP priority consideration. For more information, please review the OPM Employee's Guide to Career Transition.
The Fair Chance to Compete for Jobs Act prohibits the Department of Transportation and its Operating Administrations from requesting an applicant's criminal history record before that individual receives a conditional offer of employment. In accordance with 5 U.S. Code § 9202(c) and 5 C.F.R § 920.201 certain positions are exempt from the provisions of the Fair Chance to Compete Act. Applicants who believe they have been subjected to a violation of the Fair Chance to Compete for Jobs Act, may submit a written complaint to the Department of Transportation by email at, FairChanceAct@dot.gov. To learn more, please visit our page at: The Fair Chance to Compete Act | US Department of Transportation
This announcement may be used to fill additional positions if similar vacancies occur within 90 days of the issue date of the referral certificate.
Expand Hide additional information
Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.
Benefits
Help
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Review our benefits
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

Apply