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Manager Consumer Marketing Jobs (NOW HIRING)

Coloplast

Consumer Marketing Manager

Minneapolis, MN · On-site

We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer ...

Meta

Media Manager, Consumer Marketing

Menlo Park, CA

$124K/yr

Media Manager, Consumer Marketing Responsibilities: * Develop data-informed media strategies grounded in business objectives, audience insights, and marketplace trends -- forming and validating ...

Meta

Media Manager, Consumer Marketing

New York, NY

$124K/yr

Media Manager, Consumer Marketing Responsibilities: * Develop data-informed media strategies grounded in business objectives, audience insights, and marketplace trends -- forming and validating ...

Keybank

Head of Consumer Marketing

Pittsburgh, PA · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

Keybank

Head of Consumer Marketing

Brooklyn, OH · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

Keybank

Head of Consumer Marketing

Columbus, OH · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

Keybank

Head of Consumer Marketing

Chicago, IL · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

KeyCorp

Head of Consumer Marketing

Brooklyn, OH · On-site

$128 - $268/hr

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

New

Keybank

Head of Consumer Marketing

New York, NY · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

Keybank

Head of Consumer Marketing

Buffalo, NY · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

KeyBank

Head of Consumer Marketing

Brooklyn, OH · On-site

The role partners closely with Consumer Bank Product Management, Digital, Analytics, Risk, Compliance, Legal, Finance, Technology, and Enterprise Brand Marketing leaders to ensure marketing ...

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Manager Consumer Marketing information

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$42K

$104.5K

$187K

How much do manager consumer marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for manager consumer marketing in the United States is $104,535.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $129,000.00 per year, depending on experience, location, and employer.

What does a manager consumer marketing do?

A Manager of Consumer Marketing is responsible for developing and executing marketing strategies aimed at attracting and retaining customers for a company's products or services. They analyze consumer behavior, oversee market research, and coordinate campaigns across various channels such as digital, print, and social media. Their role involves working closely with creative, sales, and product teams to ensure marketing initiatives align with business goals. They also monitor campaign performance and adjust tactics to maximize effectiveness and return on investment.

How does a manager consumer marketing typically collaborate with other departments to execute campaigns?

A Manager of Consumer Marketing frequently works cross-functionally with teams such as product development, sales, creative, and analytics. Collaboration often involves coordinating campaign goals, aligning messaging strategies, and sharing consumer insights to ensure consistent branding and effective outreach. Regular meetings, joint project planning, and feedback loops are common practices to keep everyone on track and address challenges quickly. This collaborative environment helps drive successful, integrated campaigns that support overall business objectives.

What are the key skills and qualifications needed to thrive as a manager consumer marketing, and why are they important?

To thrive as a Manager Consumer Marketing, you need a strong background in marketing strategy, market research, and data analysis, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and marketing automation software is commonly required. Leadership, creativity, and excellent communication skills set top performers apart by enabling them to inspire teams and build effective campaigns. These skills and qualities are critical for driving brand growth, engaging consumers, and delivering measurable business results.

What is the difference between Manager Consumer Marketing vs Marketing Coordinator?

AspectManager Consumer MarketingMarketing Coordinator
Required CredentialsBachelor's degree in marketing, business, or related field; experience in consumer marketingBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentStrategic planning, team leadership, cross-department collaborationAssisting campaigns, coordinating activities, supporting marketing teams
Employer & Industry UsageUsed in consumer-focused companies, retail, FMCG sectorsCommon in marketing departments across various industries
Search & Comparison IntentUnderstanding managerial roles in consumer marketingEntry-level marketing support roles

The main difference between a Manager Consumer Marketing and a Marketing Coordinator lies in their responsibilities and experience level. Managers focus on strategic planning and leading marketing initiatives, while coordinators support campaign execution and administrative tasks. Both roles are essential in consumer marketing teams, but they differ significantly in scope and seniority.

How much does a manager consumer marketing get paid?

A manager in consumer marketing typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior managers or those in high-cost areas may earn higher salaries, often supplemented with bonuses and benefits.

Is a manager consumer marketing a high paying job?

A manager in consumer marketing typically earns a competitive salary that varies by industry, location, and experience level. In general, it is considered a well-paying role, especially for those with strong strategic, analytical, and leadership skills, and often includes performance bonuses and benefits.
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What are the most commonly searched types of Consumer Marketing jobs?

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What states have the most Manager Consumer Marketing jobs?

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Manager Consumer Marketing jobs near you
Infographic showing various Manager Consumer Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $104,535 per year, or $50.3 per hour.

Consumer Marketing Manager

Coloplast

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

Coloplast is a global leader in ostomy care, developing products and services that support people living with an ostomy. We are looking for a Consumer Marketing Manager that will lead short and long-term strategic marketing responsibilities for our Ostomy portfolio in the community setting, with a focus on consumer acquisition, product preference, retention, and long-term use of Coloplast ostomy products.
You will report directly to the Director of Marketing, Ostomy, focusing on the US business in partnership with our Global Marketing colleagues, US-focused customer experience marketing team, and cross-functional partners supporting the US business.
Major Areas of Accountability
  • Lead the execution of our 5-year, Impact 4 strategy for Ostomy Care, with focus on identified growth opportunities with consumers for ostomy products across barriers and pouches and supporting products
  • Develop and lead consumer marketing strategies focused on consumer acquisition, leading to achievement of growth targets in the US business
  • Define and own brand positioning and messaging frameworks across all consumer touchpoints
  • Own the consumer journey strategy from post-acute transition through long-term community use, ensuring a cohesive experience that drives product adoption and brand loyalty
  • Analyze the competitive landscape and consumer trends to inform strategic decisions, deriving insights from market research, collaboration and event execution
  • Lead the development of consumer-facing materials to support product campaigns, product education, and product commercialization in collaboration with internal partners
  • Identify consumer association, advocacy, ambassador, and community event opportunities that can support product education, brand preference, and community growth; develop execution plans in partnership with appropriate internal teams
  • Lead product launch process for consumer-focused product launches
  • Define KPIs and evaluate performance of community growth initiatives, including acquisition, conversion, retention, campaign engagement, product mix, channel performance, and business impact
  • Partner with Customer Experience Marketing, digital, database, service, and MarCom teams to develop product messaging, campaign inputs, and channel-ready assets that support community growth objectives
  • Collaborate with Medical Affairs and Payers & Evidence to translate approved clinical evidence, product claims, and user insights into relevant, compliant consumer-facing product messages and materials
  • Brief and effectively manage deliverables with internal MarCom team on consumer branding and design projects
  • Partner with and influence Global counterparts to develop product-supporting campaigns, evidence, and value propositions for the US consumer market
  • Work closely with Payers & Evidence, Market Access, and DME Suppliers to build better and sustainable access for Ostomy Care in the US
  • Continuously seek input from Sales, Service, and Customer Experience partners to ensure strategy alignment
  • Effectively manage annual marketing budget within assigned area and forecast spend throughout the year
  • Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the AdvaMed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
  • Other duties as assigned.

Basic Qualifications
  • BS/BA in Business or Marketing
  • 3+ years Marketing experience, ideally in a regulated or healthcare market
  • Highly analytical in both qualitative and quantitative data, and make data-driven decisions
  • Proven track record of developing and executing successful consumer marketing campaigns
  • Ability to work in a cross-functional team environment
  • Excellent communication and leadership skills
  • Experience in budget management
  • Comfort with a broad spectrum of tasks across strategic and tactical
  • Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
  • Strong verbal and written communication skills
  • Domestic and minimal international travel required
  • High proficiency in Microsoft Word, Excel, PowerPoint
    At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
    • Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
    • Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
    • Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
    • Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
    • Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
    • Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
    • Competitive Compensation: The compensation range for this position is $119,000 -$170,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world's leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.
Visit us on Coloplast.com.
Watch the film. Follow us on LinkedIn.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
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