ZipRecruiter

Log In

1

Vice President Integrated Marketing Jobs (NOW HIRING)

next page

Showing results 1-20

All JobsVice President Integrated Marketing Jobs

Vice President Integrated Marketing information

See salary details

$85.5K

$176.7K

$264K

How much do vice president integrated marketing jobs pay per year?

As of Aug 3, 2026, the average yearly pay for vice president integrated marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What are some typical challenges a Vice President Integrated Marketing may encounter in this role?

One of the main challenges for a Vice President Integrated Marketing is ensuring alignment and consistency across multiple marketing channels, teams, and campaigns, while rapidly adapting to changing market trends. The role often requires balancing long-term brand strategy with short-term performance goals and effectively managing cross-functional teams with diverse skill sets. You'll be tasked with interpreting complex data to make informed decisions, fostering strong collaboration between departments such as sales, product, and creative. Overcoming these challenges helps drive cohesive branding and measurable results, making the position highly rewarding for proactive and agile leaders.

What does a Vice President of Integrated Marketing do?

A Vice President of Integrated Marketing leads the development and execution of cohesive marketing campaigns across multiple channels to ensure brand consistency and engagement. They collaborate with teams across advertising, digital marketing, content, and public relations to create unified messaging that drives business goals. This role requires strategic planning, leadership, and data-driven decision-making to optimize marketing performance. Additionally, they work closely with senior executives to align marketing efforts with overall company objectives.

What are the key skills and qualifications needed to thrive in the Vice President Integrated Marketing position, and why are they important?

To thrive as a Vice President Integrated Marketing, you need extensive experience in strategic marketing, cross-channel campaign management, data analytics, and a relevant degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and analytics systems such as Salesforce, HubSpot, Google Analytics, and advanced Excel is highly valuable. Exceptional leadership, communication, and project management skills make a candidate stand out, along with the ability to collaborate effectively across departments. These skills and qualities are crucial for successfully aligning and optimizing multi-channel marketing efforts to drive measurable business growth.

What cities are hiring for Vice President Integrated Marketing jobs? Cities with the most Vice President Integrated Marketing job openings:
What are the most commonly searched types of Integrated Marketing jobs? The most popular types of Integrated Marketing jobs are:
What states have the most Vice President Integrated Marketing jobs? States with the most job openings for Vice President Integrated Marketing jobs include:
What job categories do people searching Vice President Integrated Marketing jobs look for? The top searched job categories for Vice President Integrated Marketing jobs are:
Vice President Integrated Marketing jobs near you
Infographic showing various Vice President Integrated Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

VP, Integrated Marketing

Build-A-Bear Workshop

Saint Louis, MO • On-site

Full-time

Re-posted 14 days ago

Build-A-Bear Workshop rating

5.1

Company rating: 5.1 out of 10

Based on 157 frontline employees who took The Breakroom Quiz

585th of 729 rated retailers

Job description

The VP, Integrated Marketing is a visionary, data-driven leader responsible for shaping and executing a unified marketing strategy that elevates brand relevance, drives customer engagement, and accelerates revenue growth across all retail channels. This leader brings together brand, digital, content, retail, and performance marketing into one cohesive engine-ensuring every campaign, message, and experience is connected, consistent, and impactful.
The VP, Integrated Marketing is a bold, collaborative marketing executive who thrives in fast-paced retail environments, loves building high-performing teams, and knows how to translate brand storytelling into measurable business results.
Responsibilities:
  • Develop and lead a holistic, omnichannel marketing strategy that aligns brand, retail, digital, loyalty, and performance marketing into one unified plan.
  • Define long-term brand positioning, customer segmentation, and growth priorities.
  • Build and mentor a high-performing team.
  • Oversee brand identity, messaging frameworks, and creative direction to ensure consistency across all touchpoints.
  • Lead seasonal and evergreen campaign development, ensuring storytelling is compelling, differentiated, and culturally relevant.
  • Champion customer-centric thinking and elevate the brand experience across stores, digital platforms, and community channels.
  • Drive integrated marketing plans that support store traffic, conversion, loyalty, and new customer acquisition.
  • Oversee media strategy and investment across paid, owned, and earned channels to maximize ROI.
  • Use data, insights, and testing to refine messaging, targeting, and channel mix.
  • Own marketing KPIs including brand health, customer acquisition, retention, traffic, conversion, and campaign performance.
  • Lead integrated planning processes to ensure alignment across teams and seamless execution.
  • Communicate marketing strategy, performance, and insights to senior leadership and key stakeholders.

Required Qualifications:
  • Bachelor's Degree
  • 10 years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.
  • Demonstrated expertise in:
    • Integrated and omnichannel marketing strategy
    • Performance marketing and media optimization
    • CRM, loyalty, personalization, and lifecycle marketing
    • Creative leadership and agency management
    • Visual merchandising and physical retail experience
  • Exceptional communication skills
  • Strong organizational skills
  • Proficiency in Microsoft Office
  • Proven ability to lead, coach, and develop high-performing teams

Preferred Qualifications:
  • Advanced degree
  • 10+ years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.

Behavioral Traits for Success:
  • High impact leadership and initiative
  • Strong persuasive communication
  • Fast pace and sense of urgency
  • Bold, risk-tolerant decision making
  • Relationship-driven collaboration
  • Resilient optimism and confidence
  • Strategic vision coupled with action orientation
  • Comfort with ambiguity and change

Working Environment:
  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Hybrid work schedule

Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
  • Decision-making, judgment, and execution
  • Communication, ability to articulate vision, strategy, and results
  • Strategic and creative thinking
  • Performance marketing and media optimization
  • CRM, loyalty, personalization, and lifecycle marketing
  • Creative leadership
  • Visual merchandising
  • Leadership of team
  • Ability to foster team collaboration, communication, and performance
  • Stakeholder Feedback

This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

What Build-A-Bear Workshop employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Build-A-Bear Workshop logo

About Build-A-Bear Workshop

Sourced by ZipRecruiter

Build-A-Bear Workshop is an iconic retail company based in Saint Louis, MO, US, operating in the specialty retail and personal services industry. Known for its unique and innovative business model, the company sells teddy bears and other stuffed animals that customers can customize with a range of clothes, accessories and sounds. Established in 1997, it all started with a child's desire to make her own stuffed toy. The fundamental mission of Build-A-Bear is to add a little more heart to life by inspiring kids of all ages to follow their dreams. The company has gained recognition for its achievements, including being named to the FORTUNE 100 Best Companies to Work For® list for multiple years.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1997

Social media

FacebookTwitter

View All Build-A-Bear Workshop Jobs

Apply