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Vice President Integrated Marketing Jobs (NOW HIRING)

Bask & Lather

VP, Integrated Marketing

Yonkers, NY · Remote

The VP of Integrated Marketing will be responsible for translating company growth priorities, consumer insights, product innovation, and channel opportunities into one cohesive marketing strategy.

New

Lucky Strike Entertainment

$120 - $170/hr

Overview Hybrid - Miami, FL The Vice President of Integrated Marketing is responsible for leading the company's integrated marketing strategy, promotional planning, and go-to-market execution across ...

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$264K

How much do vice president integrated marketing jobs pay per year?

As of Aug 12, 2026, the average yearly pay for vice president integrated marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What are some typical challenges a vice president integrated marketing may encounter in this role?

One of the main challenges for a Vice President Integrated Marketing is ensuring alignment and consistency across multiple marketing channels, teams, and campaigns, while rapidly adapting to changing market trends. The role often requires balancing long-term brand strategy with short-term performance goals and effectively managing cross-functional teams with diverse skill sets. You'll be tasked with interpreting complex data to make informed decisions, fostering strong collaboration between departments such as sales, product, and creative. Overcoming these challenges helps drive cohesive branding and measurable results, making the position highly rewarding for proactive and agile leaders.

What does a vice president integrated marketing do?

A Vice President of Integrated Marketing leads the development and execution of cohesive marketing campaigns across multiple channels to ensure brand consistency and engagement. They collaborate with teams across advertising, digital marketing, content, and public relations to create unified messaging that drives business goals. This role requires strategic planning, leadership, and data-driven decision-making to optimize marketing performance. Additionally, they work closely with senior executives to align marketing efforts with overall company objectives.

What are the key skills and qualifications needed to thrive as a vice president integrated marketing?

To thrive as a Vice President Integrated Marketing, you need extensive experience in strategic marketing, cross-channel campaign management, data analytics, and a relevant degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, and analytics systems such as Salesforce, HubSpot, Google Analytics, and advanced Excel is highly valuable. Exceptional leadership, communication, and project management skills make a candidate stand out, along with the ability to collaborate effectively across departments. These skills and qualities are crucial for successfully aligning and optimizing multi-channel marketing efforts to drive measurable business growth.

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What are the most commonly searched types of Integrated Marketing jobs? The most popular types of Integrated Marketing jobs are:
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Vice President Integrated Marketing jobs near you
Infographic showing various Vice President Integrated Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Senior Vice President, Integrated Marketing

Highwire

New York, NY

$175K - $249K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 8 days ago

Job description

Highwire's SVP, Integrated Marketing will serve as a strategic leader within the Integrated Solutions team, reporting to the EVP, Integrated Solutions. This role will lead the growth, evolution, and execution of Highwire's integrated marketing offering, serving as a trusted advisor to priority clients and a key partner across the agency.

The SVP will build and scale Highwire's integrated marketing capabilities, developing the teams, processes, and frameworks required to deliver holistic, cross-channel solutions. By connecting expertise across insights and analytics, strategy, creative, social, influencer, paid, and communications, this leader will help clients solve complex business challenges and achieve measurable results.

This role is responsible for driving agency growth, expanding client relationships, strengthening integrated capabilities, and positioning Highwire as a leading integrated marketing and communications partner.

Key Responsibilities
  • Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion.
  • Build, scale, and oversee Highwire's integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team.
  • Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency.
  • Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives.
  • Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs.
  • Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs.
  • Serve as a senior strategic advisor to clients, helping connect brand, communications, product marketing, and business objectives through integrated strategies.
  • Lead collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams to deliver impactful, integrated campaigns.
  • Translate audience insights, research, cultural trends, and business objectives into actionable strategies, campaigns, and communications programs.
  • Partner with Creative and Strategy teams to develop compelling brand narratives, inspire breakthrough creative work, and deliver award-worthy campaigns.
  • Own the operational performance, profitability, and effectiveness of integrated marketing initiatives, including establishing KPIs, OKRs, measurement frameworks, and reporting.
  • Recruit, mentor, and develop talent across Integrated Marketing and Project Management while fostering a collaborative, high-performing culture.
  • Identify emerging channels, technologies, and marketing trends to continuously evolve Highwire's integrated marketing capabilities.
  • Develop case studies, awards submissions, thought leadership, and agency marketing materials that demonstrate integrated success and elevate Highwire's market position.
Success Factors
  • 12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership, with significant experience in a mid-sized or large agency environment.
  • Proven experience leading integrated marketing functions or practice areas within an agency, including building capabilities, scaling teams, developing offerings, and establishing operating models.
  • Demonstrated experience supporting enterprise, B2B, technology, or high-growth brands and developing integrated strategies that address complex business challenges.
  • Strong track record of growing client relationships, expanding accounts, and serving as a trusted advisor to senior executives and marketing leaders.
  • Deep expertise across integrated marketing disciplines, including brand strategy, creative, paid media, social, influencer, content, analytics, and communications.
  • Experience leading cross-functional teams and delivering complex, multi-channel campaigns with measurable business outcomes.
  • Proven ability to build scalable processes, improve operational efficiency, manage budgets, and drive profitable growth.
  • Exceptional executive presence, communication skills, and ability to influence clients, teams, and senior stakeholders.
  • Experience developing award-winning campaigns, thought leadership, and agency marketing materials that showcase integrated impact.

The salary range for this position is $175,000 to $249,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

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