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Vp Integrated Marketing Jobs (NOW HIRING)

Ritual

Vice President, Integrated Marketing

Los Angeles, CA · On-site +1

$251K - $293K/yr

About the role We're looking for a VP, Integrated Marketing to help define Ritual's next stage of growth. This is a rare opportunity to join Ritual as we scale omnichannel growth, expand into new ...

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Vp Integrated Marketing information

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$85.5K

$176.7K

$264K

How much do vp integrated marketing jobs pay per year?

As of Jul 17, 2026, the average yearly pay for vp integrated marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a VP of Integrated Marketing, and why are they important?

To thrive as a VP of Integrated Marketing, you need a deep understanding of brand strategy, cross-channel campaign management, and a proven track record in marketing leadership, usually supported by a relevant bachelor's or master's degree. Expertise with marketing automation platforms, analytics tools, CRM systems, and digital advertising technologies is typically required. Exceptional leadership, strategic thinking, and communication skills help you inspire teams and align stakeholders around unified marketing objectives. These capabilities are essential for driving cohesive brand messaging, maximizing ROI, and ensuring organizational growth in a complex, multi-channel landscape.

How does a VP of Integrated Marketing typically collaborate with other departments to execute successful campaigns?

A VP of Integrated Marketing works cross-functionally with teams such as sales, product management, creative, and digital to ensure that marketing strategies are cohesive and aligned with overall business objectives. They regularly lead interdepartmental meetings to coordinate campaign messaging, timelines, and KPIs, making sure that each team understands their role in delivering a unified customer experience. This collaboration often involves balancing competing priorities, managing resources, and fostering open communication to drive campaign success across channels.

What is the difference between Vp Integrated Marketing vs Marketing Director?

AspectVp Integrated MarketingMarketing Director
ResponsibilitiesOversees overall marketing strategy, integrates multiple channels, manages cross-functional teamsDevelops and executes marketing campaigns, manages marketing teams, focuses on specific campaigns or products
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; often an MBA; extensive experience in marketing leadershipUsually holds a bachelor’s degree in marketing or related field; significant marketing experience; sometimes an MBA
Work EnvironmentExecutive-level, strategic planning, cross-department collaborationOperational, campaign-focused, team management

While both roles require strong marketing expertise and leadership, the Vp Integrated Marketing focuses on strategic oversight and integration across channels, whereas the Marketing Director concentrates on campaign execution and team management.

What does a VP of Integrated Marketing do?

A VP of Integrated Marketing oversees the development and execution of unified marketing strategies that align with a company's overall business objectives. This role involves coordinating efforts across various marketing channels—such as digital, print, social media, and events—to ensure consistent brand messaging and customer experience. They work closely with other departments, manage teams, set budgets, and analyze campaign effectiveness to maximize ROI. The VP of Integrated Marketing often acts as a strategic leader, driving innovation and ensuring all marketing initiatives work together cohesively.
What cities are hiring for Vp Integrated Marketing jobs? Cities with the most Vp Integrated Marketing job openings:
What are the most commonly searched types of Integrated Marketing jobs? The most popular types of Integrated Marketing jobs are:
What states have the most Vp Integrated Marketing jobs? States with the most job openings for Vp Integrated Marketing jobs include:
What job categories do people searching Vp Integrated Marketing jobs look for? The top searched job categories for Vp Integrated Marketing jobs are:
Vp Integrated Marketing jobs near you
Infographic showing various Vp Integrated Marketing job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.
VP, Integrated Marketing

VP, Integrated Marketing

Build-A-Bear Workshop

Saint Louis, MO • On-site

Full-time

Posted 28 days ago

Build-A-Bear Workshop rating

5.2

Company rating: 5.2 out of 10

Based on 156 frontline employees who took The Breakroom Quiz

563rd of 727 rated retailers

Job description

The VP, Integrated Marketing is a visionary, data-driven leader responsible for shaping and executing a unified marketing strategy that elevates brand relevance, drives customer engagement, and accelerates revenue growth across all retail channels. This leader brings together brand, digital, content, retail, and performance marketing into one cohesive engine-ensuring every campaign, message, and experience is connected, consistent, and impactful.
The VP, Integrated Marketing is a bold, collaborative marketing executive who thrives in fast-paced retail environments, loves building high-performing teams, and knows how to translate brand storytelling into measurable business results.
Responsibilities:
  • Develop and lead a holistic, omnichannel marketing strategy that aligns brand, retail, digital, loyalty, and performance marketing into one unified plan.
  • Define long-term brand positioning, customer segmentation, and growth priorities.
  • Build and mentor a high-performing team.
  • Oversee brand identity, messaging frameworks, and creative direction to ensure consistency across all touchpoints.
  • Lead seasonal and evergreen campaign development, ensuring storytelling is compelling, differentiated, and culturally relevant.
  • Champion customer-centric thinking and elevate the brand experience across stores, digital platforms, and community channels.
  • Drive integrated marketing plans that support store traffic, conversion, loyalty, and new customer acquisition.
  • Oversee media strategy and investment across paid, owned, and earned channels to maximize ROI.
  • Use data, insights, and testing to refine messaging, targeting, and channel mix.
  • Own marketing KPIs including brand health, customer acquisition, retention, traffic, conversion, and campaign performance.
  • Lead integrated planning processes to ensure alignment across teams and seamless execution.
  • Communicate marketing strategy, performance, and insights to senior leadership and key stakeholders.

Required Qualifications:
  • Bachelor's Degree
  • 10 years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.
  • Demonstrated expertise in:
    • Integrated and omnichannel marketing strategy
    • Performance marketing and media optimization
    • CRM, loyalty, personalization, and lifecycle marketing
    • Creative leadership and agency management
    • Visual merchandising and physical retail experience
  • Exceptional communication skills
  • Strong organizational skills
  • Proficiency in Microsoft Office
  • Proven ability to lead, coach, and develop high-performing teams

Preferred Qualifications:
  • Advanced degree
  • 10+ years of progressive marketing leadership experience across integrated brand marketing, performance marketing, and team management.

Behavioral Traits for Success:
  • High impact leadership and initiative
  • Strong persuasive communication
  • Fast pace and sense of urgency
  • Bold, risk-tolerant decision making
  • Relationship-driven collaboration
  • Resilient optimism and confidence
  • Strategic vision coupled with action orientation
  • Comfort with ambiguity and change

Working Environment:
  • Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
  • Hybrid work schedule

Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
  • Decision-making, judgment, and execution
  • Communication, ability to articulate vision, strategy, and results
  • Strategic and creative thinking
  • Performance marketing and media optimization
  • CRM, loyalty, personalization, and lifecycle marketing
  • Creative leadership
  • Visual merchandising
  • Leadership of team
  • Ability to foster team collaboration, communication, and performance
  • Stakeholder Feedback

This description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment, nor does it alter your at-will employment, and Build-A-Bear Inc. reserves the right to change this job description and/or assign tasks for the employee to perform, as may be deemed appropriate.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Build-A-Bear Workshop

Sourced by ZipRecruiter

Build-A-Bear Workshop is an iconic retail company based in Saint Louis, MO, US, operating in the specialty retail and personal services industry. Known for its unique and innovative business model, the company sells teddy bears and other stuffed animals that customers can customize with a range of clothes, accessories and sounds. Established in 1997, it all started with a child's desire to make her own stuffed toy. The fundamental mission of Build-A-Bear is to add a little more heart to life by inspiring kids of all ages to follow their dreams. The company has gained recognition for its achievements, including being named to the FORTUNE 100 Best Companies to Work For® list for multiple years.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1997

Social media

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