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Vp Integrated Marketing Jobs (NOW HIRING)

Bask and Lather Co

VP, Integrated Marketing

Yonkers, NY · On-site

$230K - $265K/yr

The VP of Integrated Marketing will be responsible for translating company growth priorities, consumer insights, product innovation, and channel opportunities into one cohesive marketing strategy.

Bask & Lather

VP, Integrated Marketing

Yonkers, NY · Remote

The VP of Integrated Marketing will be responsible for translating company growth priorities, consumer insights, product innovation, and channel opportunities into one cohesive marketing strategy.

Lucky Strike Entertainment

$120 - $170/hr

Overview Hybrid - Miami, FL The Vice President of Integrated Marketing is responsible for leading the company's integrated marketing strategy, promotional planning, and go-to-market execution across ...

1 800 Flowers

SVP, Integrated Marketing

Atlanta, GA

About the Role We are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading ...

New

1-800-Flowers

SVP, Integrated Marketing

Atlanta, GA · On-site

About the Role We are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading ...

New

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All JobsVp Integrated Marketing Jobs

Vp Integrated Marketing information

See salary details

$85.5K

$176.7K

$264K

How much do vp integrated marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for vp integrated marketing in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a VP of Integrated Marketing do?

A VP of Integrated Marketing oversees the development and execution of unified marketing strategies that align with a company's overall business objectives. This role involves coordinating efforts across various marketing channels—such as digital, print, social media, and events—to ensure consistent brand messaging and customer experience. They work closely with other departments, manage teams, set budgets, and analyze campaign effectiveness to maximize ROI. The VP of Integrated Marketing often acts as a strategic leader, driving innovation and ensuring all marketing initiatives work together cohesively.

What are the key skills and qualifications needed to thrive as a VP of Integrated Marketing?

To thrive as a VP of Integrated Marketing, you need a deep understanding of brand strategy, cross-channel campaign management, and a proven track record in marketing leadership, usually supported by a relevant bachelor's or master's degree. Expertise with marketing automation platforms, analytics tools, CRM systems, and digital advertising technologies is typically required. Exceptional leadership, strategic thinking, and communication skills help you inspire teams and align stakeholders around unified marketing objectives. These capabilities are essential for driving cohesive brand messaging, maximizing ROI, and ensuring organizational growth in a complex, multi-channel landscape.

How does a VP of Integrated Marketing typically collaborate with other departments to execute successful campaigns?

A VP of Integrated Marketing works cross-functionally with teams such as sales, product management, creative, and digital to ensure that marketing strategies are cohesive and aligned with overall business objectives. They regularly lead interdepartmental meetings to coordinate campaign messaging, timelines, and KPIs, making sure that each team understands their role in delivering a unified customer experience. This collaboration often involves balancing competing priorities, managing resources, and fostering open communication to drive campaign success across channels.

What is the difference between Vp Integrated Marketing vs Marketing Director?

AspectVp Integrated MarketingMarketing Director
ResponsibilitiesOversees overall marketing strategy, integrates multiple channels, manages cross-functional teamsDevelops and executes marketing campaigns, manages marketing teams, focuses on specific campaigns or products
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; often an MBA; extensive experience in marketing leadershipUsually holds a bachelor’s degree in marketing or related field; significant marketing experience; sometimes an MBA
Work EnvironmentExecutive-level, strategic planning, cross-department collaborationOperational, campaign-focused, team management

While both roles require strong marketing expertise and leadership, the Vp Integrated Marketing focuses on strategic oversight and integration across channels, whereas the Marketing Director concentrates on campaign execution and team management.

More about Vp Integrated Marketing jobs

What cities are hiring for Vp Integrated Marketing jobs?

Cities with the most Vp Integrated Marketing job openings:

What are the most commonly searched types of Integrated Marketing jobs?

The most popular types of Integrated Marketing jobs are:

What states have the most Vp Integrated Marketing jobs?

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Vp Integrated Marketing jobs near you
Infographic showing various Vp Integrated Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Senior Vice President, Integrated Marketing

Highwire

New York, NY

$175K - $249K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

Highwire's SVP, Integrated Marketing will serve as a strategic leader within the Integrated Solutions team, reporting to the EVP, Integrated Solutions. This role will lead the growth, evolution, and execution of Highwire's integrated marketing offering, serving as a trusted advisor to priority clients and a key partner across the agency.

The SVP will build and scale Highwire's integrated marketing capabilities, developing the teams, processes, and frameworks required to deliver holistic, cross-channel solutions. By connecting expertise across insights and analytics, strategy, creative, social, influencer, paid, and communications, this leader will help clients solve complex business challenges and achieve measurable results.

This role is responsible for driving agency growth, expanding client relationships, strengthening integrated capabilities, and positioning Highwire as a leading integrated marketing and communications partner.

Key Responsibilities
  • Lead the growth and performance of integrated marketing programs across priority client accounts, driving measurable business impact, client value, and account expansion.
  • Build, scale, and oversee Highwire's integrated marketing function, including defining offerings, establishing best practices, developing capabilities, and building a high-performing team.
  • Partner with the EVP, Integrated Solutions to productize integrated solutions and create scalable offerings that drive adoption across clients and the agency.
  • Establish operational frameworks, processes, and tools that enable effective collaboration, efficient resource allocation, and seamless delivery across integrated initiatives.
  • Partner with project management leadership to strengthen planning, execution, and workflow across integrated marketing programs.
  • Drive new business growth by identifying opportunities, contributing to pitches, and developing integrated solutions that address client needs.
  • Serve as a senior strategic advisor to clients, helping connect brand, communications, product marketing, and business objectives through integrated strategies.
  • Lead collaboration across strategy, creative, insights, analytics, PR, social, paid, influencer, and account teams to deliver impactful, integrated campaigns.
  • Translate audience insights, research, cultural trends, and business objectives into actionable strategies, campaigns, and communications programs.
  • Partner with Creative and Strategy teams to develop compelling brand narratives, inspire breakthrough creative work, and deliver award-worthy campaigns.
  • Own the operational performance, profitability, and effectiveness of integrated marketing initiatives, including establishing KPIs, OKRs, measurement frameworks, and reporting.
  • Recruit, mentor, and develop talent across Integrated Marketing and Project Management while fostering a collaborative, high-performing culture.
  • Identify emerging channels, technologies, and marketing trends to continuously evolve Highwire's integrated marketing capabilities.
  • Develop case studies, awards submissions, thought leadership, and agency marketing materials that demonstrate integrated success and elevate Highwire's market position.
Success Factors
  • 12+ years of experience in integrated marketing, brand strategy, communications, or marketing leadership, with significant experience in a mid-sized or large agency environment.
  • Proven experience leading integrated marketing functions or practice areas within an agency, including building capabilities, scaling teams, developing offerings, and establishing operating models.
  • Demonstrated experience supporting enterprise, B2B, technology, or high-growth brands and developing integrated strategies that address complex business challenges.
  • Strong track record of growing client relationships, expanding accounts, and serving as a trusted advisor to senior executives and marketing leaders.
  • Deep expertise across integrated marketing disciplines, including brand strategy, creative, paid media, social, influencer, content, analytics, and communications.
  • Experience leading cross-functional teams and delivering complex, multi-channel campaigns with measurable business outcomes.
  • Proven ability to build scalable processes, improve operational efficiency, manage budgets, and drive profitable growth.
  • Exceptional executive presence, communication skills, and ability to influence clients, teams, and senior stakeholders.
  • Experience developing award-winning campaigns, thought leadership, and agency marketing materials that showcase integrated impact.

The salary range for this position is $175,000 to $249,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

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