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Integrated Marketing Manager Jobs (NOW HIRING)

INTEGRATED MARKETING MANAGER

Plano, TX · On-site +1

$72K - $120K/yr

Integrated Marketing Manager Reports To: Director of Brand Position Type: Full Time Salary Range: Depends on geographical location LA Range - $87,000-$120,000 & Dallas Range - $72,000-$100,000 plus a ...

As Marketing Manager, you will play a central role in connecting strategy to execution across ... integrated marketing initiatives that strengthen brand visibility, generate qualified leads, and ...

The Integrated Marketing Manager turns big brand ambition into cohesive, cross-channel execution. This role connects strategy, creativity, and performance -- ensuring the Trex story shows up ...

The Integrated Marketing Manager turns big brand ambition into cohesive, cross-channel execution. This role connects strategy, creativity, and performance - ensuring the Trex story shows up ...

Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus * Effective negotiation and problem solving skills required * Flexible and ...

As Marketing Manager, you will play a central role in connecting strategy to execution across ... integrated marketing initiatives that strengthen brand visibility, generate qualified leads, and ...

The Integrated Marketing Manager will lead integrated, scalable growth strategies and lifecycle engagement initiatives designed to advance accounts from initial awareness to qualified pipeline. This ...

OR · On-site

We're looking for an Integrated Marketing Manager to lead the strategy and execution of multi-channel B2B campaigns across two hospitality technology brands. This role is central to our demand ...

The Integrated Marketing Manager will lead integrated, scalable growth strategies and lifecycle engagement initiatives designed to advance accounts from initial awareness to qualified pipeline. This ...

CNET Group is seeking an experienced Integrated Marketing Manager with a passion for maximizing revenue through strategic and highly customized media programs built for top tier advertising clients.

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Integrated Marketing Manager information

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$77K

$129.9K

$151.5K

How much do integrated marketing manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for integrated marketing manager in the United States is $129,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What is an Integrated Marketing Manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an Integrated Marketing Manager, and why are they important?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

How does an Integrated Marketing Manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.
More about Integrated Marketing Manager jobs
What cities are hiring for Integrated Marketing Manager jobs? Cities with the most Integrated Marketing Manager job openings:
What are the most commonly searched types of Integrated Marketing jobs? The most popular types of Integrated Marketing jobs are:
What states have the most Integrated Marketing Manager jobs? States with the most job openings for Integrated Marketing Manager jobs include:
Infographic showing various Integrated Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 63% Full Time, 33% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $129,868 per year, or $62.4 per hour.

Integrated Marketing Manager

Güd Marketing, Inc.

Lansing, MI • Hybrid

$80K - $95K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago


Job description

Position Title: Integrated Marketing Manager
Compensation: $80,000 - $95,000
FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level
Reports To: Delivery Director
Position Description:
This is a hybrid position located in Lansing, MI.

Güd Marketing is seeking a collaborative, future-forward team leader to serve as an Integrated Marketing Manager. This role will help advance our agency’s culture of collaboration and integration across strategy, media, creative, and PR by bringing together the best of our cross-functional talent to deliver results for mission-driven clients.
This leader will manage a highly collaborative, cross-functional team while also supporting a strong foundation of process, accountability, and growth. They will play a key role in strengthening our integrated marketing offerings by staying ahead of emerging trends in paid, owned, earned, and shared channels—while supporting the development of internal talent, recruiting new voices, and championing Güd’s values.
They should be energized by technology, smart data use, AI and the power of cross-discipline creative work. They will also be a champion for both client results and internal team growth, working alongside other discipline leads to model collaboration and integrated planning.

Essential Responsibilities amp; Duties:
  • The quality and consistency of integrated marketing strategies across client accounts
  • Fostering cross-functional collaboration among strategy, media, creative, PR, and account teams
  • Keeping the agency current on emerging trends, tools, and best practices in integrated marketing
  • Developing and mentoring staff within the integrated marketing team
  • Supporting business development efforts when integrated thinking is required
  • Ensuring that campaign outcomes align with client goals and Güd’s standards for mission-driven impact
  • Drives client facing reporting schedules, tools and presentations on campaign success and opportunities
  • Collaboratively identifying opportunities for additional client investment in strategies and mediums that would benefit their causes.
Essential Skills Necessary:
  • Embody the Güd Marketing values — care, curious, driven, embrace differences, do the right thing, can-do attitude.
  • Lead the end-to end implementation of multi-channel marketing campaigns. Oversee progress of implementation deliverables and proactively resolve delays or roadblocks.
  • Build, mentor, and elevate teams across PR, digital, media. Ensure seamless integration of specialties, turning communications plans into action.
  • Architect holistic audience journey strategies across Paid, Earned, Owned, and Shared media
  • Ensure message consistency across all channels
  • Develop and deliver measurement frameworks that go beyond campaign outputs to show true business impact.
  • Lead exploration and integration of emerging technologies (AI, automation) with ethical, human-centered approaches
  • Foster culture of continuous learning, curiosity, strategic thinking and collaborative problem solving.
  • Assess skill gaps and recruit specialized talent where needed (you won't do it all yourself!)
  • Create training programs on emerging trends, tools, and methodologies
Additional Skills amp; Knowledge:
  • Driven by values, committed to equity, and passionate about systems that serve people.
  • A strong presenter and facilitator who can help the team
  • Ability to see and shape the big picture while supporting tactical execution
  • Strong communication, facilitation, and interpersonal skills
  • Passion for purpose-driven work and public-good storytelling
  • Comfort working in a fast-paced, deadline-driven environment
  • Proficiency in media tools, dashboards, campaign reporting, and emerging martech and AI platforms
Education amp; Professional Experience:
  • Bachelor’s degree in marketing, Communications, Public Relations, or related field required
  • 7–10 years of professional experience in marketing, communications, or advertising, preferably in an agency environment
  • 3+ years in a leadership or team management role with demonstrated success growing and mentoring others
  • Experience managing multi-disciplinary teams and integrated campaigns, ideally within mission-driven or public-sector work
  • Demonstrated understanding of paid, owned, earned, and shared media channels and how they work together
  • Demonstrated ability breaking down complex ideas and media ecosystems into clear client recommendations
Travel amp; Work Environment:
  • Hybrid remote/in-office with occasional travel for strategic meetings, presentations, or workshops.
  • Mileage reimbursed when applicable
Benefits:
  • Hybrid work schedule
  • Up to 144 hours of PTO during the first year
  • 9 paid holidays
  • Professional development fund ($1,000/year)
  • 401(k) matching
  • Medical and vision insurance (100% coverage for employees, with options for dependent coverage)
  • Company-funded employee dental insurance
  • Generous profit sharing
  • Flexible spending accounts (FSA)
About Güd Marketing
Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. The team at Güd Marketing is curious, driven and caring. We celebrate differences, do the right thing and embrace a can-do attitude.
Through research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities. To learn more, visit www.GudMarketing.com.
Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.
Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.