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Marketing Automation Manager Jobs (NOW HIRING)

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Who We Are Looking For Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs ...

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Who We Are Looking For Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs ...

ijetconnect

Marketing Automation Manager

Annapolis, MD · On-site +1

Who We Are Looking For Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs ...

cleverbridge

Marketing Automation Manager

Chicago, IL · On-site

We are looking for an experienced Marketing Automation Manager to join our team. The ideal candidate will be a power user of Eloqua and Saleforce.com and will possess a proven track record of success ...

McGraw Hill LLC.

Marketing Campaign Automation Manager

IL · On-site

$71K - $112K/yr

The Marketing Campaign Automation Manager helps McGraw Hill Higher Education execute scalable, high-quality customer communications across marketing automation platforms. This role reports to the ...

Nearmap

Marketing Automation Manager

Lehi, UT · On-site +1

Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...

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$44K

$101.1K

$146K

How much do marketing automation manager jobs pay per year?

As of Jul 22, 2026, the average yearly pay for marketing automation manager in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership responsibilities. These roles typically require advanced skills, such as data analysis and digital marketing expertise, and often command six-figure salaries or higher depending on the company size and industry.

What Does a Marketing Automation Manager Do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What skills are needed for marketing automation?

A Marketing Automation Manager needs strong technical skills in marketing automation platforms such as HubSpot, Marketo, or Pardot, along with proficiency in data analysis, segmentation, and campaign management. Knowledge of CRM systems, email marketing, and basic coding or scripting can enhance effectiveness, while certifications in marketing automation tools are often preferred.

How much does a marketing automation specialist make?

A marketing automation specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and industry. Professionals with certifications in tools like HubSpot or Marketo and strong analytical skills tend to have higher salaries.

What are some common challenges faced by Marketing Automation Managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What are the key skills and qualifications needed to thrive as a Marketing Automation Manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

What does a marketing automation manager do?

A marketing automation manager oversees the implementation and management of marketing automation tools and strategies to streamline campaigns, improve customer engagement, and increase efficiency. They analyze data, develop workflows, and collaborate with marketing teams to optimize lead generation and nurturing processes, often using platforms like HubSpot or Marketo. Strong technical skills, understanding of marketing metrics, and certifications in automation tools are typically required.
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What are the most commonly searched types of Marketing Automation jobs? The most popular types of Marketing Automation jobs are:
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Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 82% Physical, 6% Hybrid, and 12% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Marketing Automation Manager

ijetconnect

Annapolis, MD • On-site, Remote

Other

Re-posted yesterday

Job description

Who We Are Looking For 

Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs, email marketing initiatives, and marketing technology stack. This role bridges the gap between marketing execution and backend systems combining technical expertise in marketing automation platforms with a strong foundation in email campaign management and marketing operations best practices. You will play a key hands-on, critical role in campaign setup, driving scalable email marketing programs, maintaining data integrity across systems and ensuring flawless campaign execution to drive funnel conversions to support business revenue. 

This position will be located in the Annapolis, MD office on a hybrid basis. 

What You Will Work On 

  • Marketing Automation and Operations:Assist with scaling marketing initiatives across marketing tech platforms and optimizing marketing systems, data and reporting.
  • Email Campaign Management:Manage email build, optimization and execution, ensuring accuracy and brand alignment.
  • Cross-Functional Collaboration:Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results. 

 

Responsibilities: 

  • Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
  • Manage email lists, segmentation, testing, and email performance tracking
  • Optimize email deliverability, open/click rates, and compliance with privacy laws
  • Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
  • Assist with lead scoring, segmentation, and lifecycle tracking
  • Assist with ensuring accurate lead routing and integration with CRM systems
  • Help maintain campaign tracking and UTM frameworks
  • Assist with marketing attribution and campaign performance reporting
  • Support marketing data cleanup, uploads, and process documentation
  • Other duties as assigned

What You Will Bring 

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
  • 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role.
  • Strong marketing automation and email marketing skills with attention to detail and deadlines.
  • Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce. 
  • Deep knowledge of email best practices, personalization strategies, and data compliance standards.
  • Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks.
  • Experience working in cross-functional environments and collaborating with remote teams.
  • Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus. 

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