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Marketing Automation Manager Jobs in Wisconsin (NOW HIRING)

Brady

Marketing Automation Specialist

Milwaukee, WI · On-site

$59K - $80K/yr

Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

ITW Miller

Marketing Automation Specialist

Appleton, WI · On-site

$59K - $80K/yr

Working closely with Central Marketing, divisional teams, sales, analytics, CRM partners, and external agencies, this individual will help operationalize marketing automation strategies and support ...

Directsupply

Data Automation Manager

Milwaukee, WI

In the Data Automation Manager position, you'll transform manual sales, marketing, CRM, and customer data processes into scalable, automated workflows that improve accuracy, reduce operational effort ...

landmarkcu

Email Automation Lead

Brookfield, WI · On-site

Reporting to the Senior Manager, Digital Marketing, the position requires strong expertise in marketing automation, technical execution, analytics, and cross-functional collaboration to deliver ...

Summit Credit Union

Marketing Manager

Cottage Grove, WI · On-site

Proficiency with marketing automation platforms, CRM systems, and analytics tools. * Ability to thrive in a fast-paced environment while balancing multiple priorities and deadlines. Why You'll Love ...

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All JobsMarketing Automation JobsMarketing Automation Manager JobsMarketing Automation Manager Jobs in Wisconsin

Marketing Automation Manager information

See Wisconsin salary details

$44.4K

$102.1K

$147.4K

How much do marketing automation manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for marketing automation manager in Wisconsin is $102,074.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,700.00 and $121,100.00 per year, depending on experience, location, and employer.

What does a marketing automation manager do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What are the key skills and qualifications needed to thrive as a marketing automation manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What are some common challenges faced by marketing automation managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

More about Marketing Automation Manager jobs

What are the most commonly searched types of Marketing Automation jobs in Wisconsin?

The most popular types of Marketing Automation jobs in Wisconsin are:

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For Marketing Automation Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Marketing Automation Manager jobs in Wisconsin look for?

The top searched job categories for Marketing Automation Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Marketing Automation Manager jobs?

Cities in Wisconsin with the most Marketing Automation Manager job openings:

Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in Wisconsin as of August 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $102,074 per year, or $49.1 per hour.

Marketing Automation Specialist

Brady Worldwide, Inc.

Milwaukee, WI • On-site

$59K - $80K/yr

Full-time

Re-posted 23 days ago

Job description

Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

  • Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
  • CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
  • Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
  • Segmentation: Deeply understand Brady's customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
  • Testing and Automation: Continuously test and optimize processes to improve ROI
  • Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
  • Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
  • Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
  • Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts

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