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Marketing Automation Jobs (NOW HIRING)

Brady

Marketing Automation Specialist

Milwaukee, WI

$59K - $80K/yr

As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in ...

Techvilla Solutions

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal ...

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Marketing Automation information

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$44K

$101.1K

$146K

How much do marketing automation jobs pay per year?

As of Aug 31, 2026, the average yearly pay for marketing automation in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot or Marketo and skills in data analysis, campaign management, and digital marketing strategies.

What does marketing automation do?

Marketing automation involves using software tools to streamline and automate marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. A marketing automation specialist manages these systems to improve efficiency, personalize customer interactions, and analyze campaign performance.
More about Marketing Automation jobs

What cities are hiring for Marketing Automation jobs?

Cities with the most Marketing Automation job openings:

What are the most commonly searched types of Marketing Automation jobs?

The most popular types of Marketing Automation jobs are:

What states have the most Marketing Automation jobs?

States with the most job openings for Marketing Automation jobs include:

What job categories do people searching Marketing Automation jobs look for?

The top searched job categories for Marketing Automation jobs are:

Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Marketing Automation Specialist

Brady Worldwide, Inc.

Milwaukee, WI • On-site

$59K - $80K/yr

Full-time

Re-posted 20 days ago

Job description

Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels. Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

  • Marketing Automation: Design and execute marketing automation processes to improve sales effectiveness
  • CRM/CDP: Leverage data across multiple data sources for better targeting and personalization
  • Selection: Use your expertise in MarTech to select groups of customers across marketing automation and customer data platforms
  • Segmentation: Deeply understand Brady's customer segments, personas and buying journeys to create actionable audiences for which we can trigger personalized messages
  • Testing and Automation: Continuously test and optimize processes to improve ROI
  • Collaboration: Collaborate with cross-functional teams, including sales, demand generation, ecommerce and more to ensure alignment and execution of ABM initiatives
  • Sales Enablement Tools: Turn data into actionable tools that can be used by the sales team to grow pipeline, increase velocity and cross sell
  • Data Management: Ensure data integrity and cleanliness of lead flow to ensure accurate reporting and easy integration across data sources
  • Account-Based Marketing (ABM): Assist in the execution of ABM strategies, including identifying in-market target accounts and coordinating across teams to drive action on those accounts

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