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Marketing Automation Jobs (NOW HIRING)

Brady

Marketing Automation Specialist

Milwaukee, WI

$59K - $80K/yr

As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in ...

Curriculumassociates

OR

The Director, Marketing Automation leads marketing automation strategy and operations, optimizing marketing initiatives through email, CRM integration, audience segmentation, and Salesforce platform ...

Leecompany

Marketing Automation Specialist

Nashville, TN · On-site

$59K - $81K/yr

Summary of Job: We're looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has ...

Lee Company

Marketing Automation Specialist

Nashville, TN

$59K - $81K/yr

Summary of Job: We're looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has ...

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$44K

$101.1K

$146K

How much do marketing automation jobs pay per year?

As of Jun 8, 2026, the average yearly pay for marketing automation in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are the key skills and qualifications needed to thrive in Marketing Automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in Marketing Automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is Marketing Automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.
More about Marketing Automation jobs
What cities are hiring for Marketing Automation jobs? Cities with the most Marketing Automation job openings:
What are the most commonly searched types of Marketing Automation jobs? The most popular types of Marketing Automation jobs are:
What states have the most Marketing Automation jobs? States with the most job openings for Marketing Automation jobs include:
What job categories do people searching Marketing Automation jobs look for? The top searched job categories for Marketing Automation jobs are:
Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.
Marketing Automation Specialist

Marketing Automation Specialist

Brady

Milwaukee, WI

$59K - $80K/yr

Full-time

Posted 27 days ago

Brady Corporation rating

9.2

Company rating: 9.2 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Brady Corporation is looking for a Marketing Automation Specialist. As a Marketing Automation Specialist, you will execute campaign creation, marketing automation and customer segmentation to drive increased sales pipeline. You will leverage your experience in marketing automation platforms to design and implement automated workflows, identify in-market accounts and create customer segmentation that can be used across channels.

Your primary goal will be focused on utilizing our marketing automation platform to manage complex, data-driven marketing campaigns to increase pipeline through lead identification and conversion.

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