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Marketing Automation information

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$32.9K

$75.6K

$109.1K

How much do marketing automation jobs pay per year?

As of Sep 5, 2026, the average yearly pay for marketing automation in Florida is $75,572.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $89,700.00 per year, depending on experience, location, and employer.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot or Marketo and skills in data analysis, campaign management, and digital marketing strategies.

What does marketing automation do?

Marketing automation involves using software tools to streamline and automate marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. A marketing automation specialist manages these systems to improve efficiency, personalize customer interactions, and analyze campaign performance.

What are the most commonly searched types of Marketing Automation jobs in Florida?

The most popular types of Marketing Automation jobs in Florida are:

What are popular job titles related to Marketing Automation jobs in Florida?

For Marketing Automation jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Marketing Automation jobs in Florida look for?

The top searched job categories for Marketing Automation jobs in Florida are:

What cities in Florida are hiring for Marketing Automation jobs?

Cities in Florida with the most Marketing Automation job openings:

Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $75,572 per year, or $36.3 per hour.

Marketing Automation Manager

Techvilla Solutions

Sunny Isles Beach, FL • On-site

Full-time

Posted 21 days ago

Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

* Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
* Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
* Experience working with Databricks and enterprise data environments.
* Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
* Experience with CRM data management, data segmentation, and customer data workflows.
* Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

* Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
* Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
* Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
* Develop audience segments and data workflows using SQL and CRM data.
* Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
* Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
* Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
* Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
* Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
* Troubleshoot automation, data, personalization, and journey execution issues.
* Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
* Document automation workflows, processes, configurations, and best practices.
* Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

* Marketing automation strategy and execution.
* Strong experience with lifecycle marketing programs.
* Salesforce Marketing Cloud administration and configuration.
* CRM data management and customer segmentation.
* Advanced SQL and data analysis.
* Experience with data platforms such as Databricks.
* Strong cross-functional collaboration and stakeholder management.
* Experience establishing process documentation, QA, testing, and governance.
* Strong analytical, problem-solving, and communication skills

Apply