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Marketing Automation Jobs in Minnesota (NOW HIRING)

Bio-Techne

Marketing Automation Specialist

Minneapolis, MN · On-site

$55K - $91K/yr

A successful Marketing Automation Specialist will stay abreast ofnew technologiesand changes in the digital marketing environment to best serve theobjectivesof the organization. Continuously improve ...

Regional Client

Digital Marketing Manager

Minneapolis, MN · On-site

$101 - $151/hr

They will leverage and analyze website data, email or campaign content from the marketing automation system to develop and test new strategies, landing pages, curation of content that ultimately ...

HistoSonics, Inc.

Marketing Specialist

Plymouth, MN · On-site

$80 - $100/hr

Support marketing automation workflows, audience segmentation, and lead nurturing campaigns. * Maintain data integrity across CRM and marketing automation systems. * Generate marketing performance ...

Taylor

Marketing Specialist

North Mankato, MN · On-site

$58K - $62K/yr

Launch and optimize digital marketing campaigns across paid advertising, social media, email marketing, landing pages, and marketing automation platforms. * Build and manage email campaigns ...

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How much do marketing automation jobs pay per year?

As of Sep 5, 2026, the average yearly pay for marketing automation in Minnesota is $99,046.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,400.00 and $117,500.00 per year, depending on experience, location, and employer.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot or Marketo and skills in data analysis, campaign management, and digital marketing strategies.

What does marketing automation do?

Marketing automation involves using software tools to streamline and automate marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. A marketing automation specialist manages these systems to improve efficiency, personalize customer interactions, and analyze campaign performance.

What are the most commonly searched types of Marketing Automation jobs in Minnesota?

The most popular types of Marketing Automation jobs in Minnesota are:

What are popular job titles related to Marketing Automation jobs in Minnesota?

For Marketing Automation jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Marketing Automation jobs in Minnesota look for?

The top searched job categories for Marketing Automation jobs in Minnesota are:

What cities in Minnesota are hiring for Marketing Automation jobs?

Cities in Minnesota with the most Marketing Automation job openings:

Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in Minnesota as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $99,046 per year, or $47.6 per hour.

Marketing Automation Specialist

Bio-Techne

Minneapolis, MN • On-site

$55K - $91K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.

Bio-Techne rating

8.4

Company rating: 8.4 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$55,600.00 - $91,450.00

The Marketing Automation Specialist will work with ourmarketingand digital marketing teams,facilitatingthe development of emails and landing pages using Marketo and providingstrategic recommendations to improve performance based on the ROI/effectiveness of these programs. A successful Marketing Automation Specialist will stay abreast ofnew technologiesand changes in the digital marketing environment to best serve theobjectivesof the organization. Continuously improve efficiency and effectiveness of marketing business processes.

Key Responsibilities:

  • Build and execute marketing campaigns across marketing automation and 3rd party platforms.

  • Prepare Marketo emails, landing pages, forms, smart campaigns, and listloads as needed and within assigned timelines.

  • Understandcapabilitiesand functionality of Marketo Nurture Programsand build upon requests.

  • Support QA and testing of all Marketo programsandindividualassets..

  • Support strategy sessions for assignedbusiness unitswith campaign development, updates, and recommendations based on data andquarterly goals.

  • Able to segment prospect database to target campaigns and improve message relevancy.

  • Apply tracking and reporting to all Marketing Automation tactics

  • Assistwith troubleshooting issues across all assigned business units.

  • Assist with Marketo data hygiene, systemmaintenanceand leadmanagement.

Education and Experience:

  • Bachelor's Degreerequired

  • 1-3years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketostronglypreferred.

  • Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.

  • Knowledge of Adobe Creative Suite

  • Familiar with email marketing, CRM, database concepts, and related concepts

  • Knowledge of HTML and CSS; JavaScript a plus

  • Strong ability to learn quickly

  • Attention to details and perform ata high levelof accuracy

  • Strong problem-solving skills

  • Act independently on routine assignments or projects

  • Able to communicate professionally, both oral and written

  • Plan,organizeand multi-task to complete assignments in an efficient manner.Proficiencyina projectmanagement tool like Workfront, Monday.com, Trello, etc.

  • Capable of taking initiative and finding ways to grow own skillset


Why Join Bio-Techne:

  • We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
  • We invest in our employees' financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
  • We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
  • We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.


To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.


This position requires work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status). If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact hr@bio-techne.com for assistance.

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