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Marketing Automation Jobs (NOW HIRING)

Nintex

Manager, Marketing Automation

Bellevue, WA · On-site

Marketing Automation & Program Strategy * Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows * Ensure proper governance ...

Nintex

Manager, Marketing Automation

Bellevue, WA · Hybrid

Marketing Automation & Program Strategy * Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows * Ensure proper governance ...

ABM

Marketing Automation Manager

Atlanta, GA · Hybrid

$115K - $125K/yr

The Marketing Automation Manager will play a vital role in the architecture design, configuration, testing, and deployment of ABM marketing campaigns. You will work closely with marketing departments ...

Copart, Inc.

Marketing Automation Specialist

Dallas, TX · On-site

$61K - $83K/yr

The ideal candidate combines strong marketing automation expertise, advanced SQL skills, and analytical rigor to continuously improve engagement, performance, and user experience across the full ...

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Marketing Automation information

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$44K

$101.1K

$146K

How much do marketing automation jobs pay per year?

As of Jun 8, 2026, the average yearly pay for marketing automation in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are the key skills and qualifications needed to thrive in Marketing Automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in Marketing Automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is Marketing Automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.
More about Marketing Automation jobs
What cities are hiring for Marketing Automation jobs? Cities with the most Marketing Automation job openings:
What are the most commonly searched types of Marketing Automation jobs? The most popular types of Marketing Automation jobs are:
What states have the most Marketing Automation jobs? States with the most job openings for Marketing Automation jobs include:
What job categories do people searching Marketing Automation jobs look for? The top searched job categories for Marketing Automation jobs are:
Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Marketing Automation Specialist

Leecompany

Murfreesboro, TN

$54K - $74K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Job description

Summary of Job:

We're looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you'll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you'll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.

Education and Experience:
Required

  • 3+ years of hands-on experience building and managing marketing automation inside an organization.
  • Proven experience creating customer journeys, audience segmentation, and automated workflows.
  • Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
  • Comfort working autonomously and owning complex initiatives from concept through execution.
  • Ability to collaborate effectively with technical and analytical teams.


Preferred

  • Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
  • Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
  • Familiarity with working alongside BI or analytics teams to activate customer data.
  • Experience in B2C, home services, or multi-location service organizations.

Skills and Abilities:

Marketing Automation & CRM Skills
  • Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
  • Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
  • Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
  • Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, reengagement).
  • Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
  • Understanding of data hygiene, consent, and compliance best practices in automated marketing.

Company Perks & Benefits

Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn't just about your physical health; it's about your finances, career, community, and relationships too. We don't just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!

  • Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.

  • Financial: Earned Wage Access (EWA) - access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.

  • Community: Company-supported volunteer opportunities to make a real impact.

  • Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.

  • Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.

Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.

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