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Marketing Automation Jobs (NOW HIRING)

Avantor, Inc.

Manager, Digital Marketing Automation

We're seeking an experienced and strategic Marketing Automation Manager to lead the execution and optimization of global marketing automation and email marketing initiatives. Reporting to the Senior ...

Luminik

Senior Manager, Marketing Automation

Bellevue, WA · On-site

$110 - $140/hr

You will own email and nurture strategy, oversee marketing automation execution, and ensure the quality and effectiveness of key programs across forms, routing, data, and campaign workflows. This ...

hcmportal

$56K - $76K/yr

We're Looking for an experienced Senior Email Marketing Automation Specialist! About the Company: Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under ...

Manulife

Digital Marketing Automation, Specialist

Boston, MA · On-site

$67K - $91K/yr

John Hancock is seeking a Digital Marketing Automation, Specialist to execute and optimize product and brand marketing through scalable, datadriven automation. This role supports the translation of ...

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All JobsMarketing Automation Jobs

Marketing Automation information

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$44K

$101.1K

$146K

How much do marketing automation jobs pay per year?

As of Aug 10, 2026, the average yearly pay for marketing automation in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.
More about Marketing Automation jobs
What cities are hiring for Marketing Automation jobs? Cities with the most Marketing Automation job openings:
What are the most commonly searched types of Marketing Automation jobs? The most popular types of Marketing Automation jobs are:
What states have the most Marketing Automation jobs? States with the most job openings for Marketing Automation jobs include:
What job categories do people searching Marketing Automation jobs look for? The top searched job categories for Marketing Automation jobs are:
Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Analyst, Marketing Automation

CMI Media Group

Cherry Hill, NJ • On-site

$40K - $75K/yr

Full-time

Re-posted 3 days ago

Job description

Description
Position at CMI Media Group
Do you thrive on turning data into dynamic customer journeys? Are you passionate about using technology to improve healthcare outcomes?
CMI Media Group, the industry leader in healthcare marketing, is seeking a driven and detail-oriented Analyst, Marketing Automation to join our innovative Customer Experience Management (CXM) team. In this role, you'll be on the front lines of building and optimizing omnichannel campaigns that engage healthcare professionals and empower patients.
What You'll Do:
  • Be the Architect: Configure and launch automated, omnichannel campaigns using CMI Media Group's proprietary marketing orchestration platform.
  • Nail the Details: Develop and maintain detailed Business Rules Documents (BRDs) that outline campaign design, data sources, and program logic.
  • Master the Data Flow: Demonstrate a strong understanding of data integrations and apply next-best-action business rules to create seamless customer experiences.
  • Collaborate & Conquer: Partner with internal teams, clients, and creative agencies to gather requirements, manage assets, and ensure campaign alignment.
  • Analyze & Optimize: QA live programs, analyze performance data, and identify opportunities to enhance campaign effectiveness.

What You'll Bring:
  • 1-2 years of experience working with marketing automation, marketing data management, CRM, or similar MarTech platforms.
  • Exceptional communication and collaboration skills. You thrive in a team environment and can effectively communicate complex information to diverse audiences.
  • Meticulous attention to detail and a passion for precision in documentation and data management.
  • Strong organizational and project management skills to keep multiple campaigns running smoothly.
  • Proficiency in Microsoft Excel and PowerPoint.

Bonus Points:
  • Experience in pharma marketing or at a media agency.
  • Experience with DOMO or similar business intelligence platforms.
  • Expertise with marketing automation platforms like Salesforce Marketing Cloud, Adobe Campaign, Marketo, Eloqua, Pardot, or Hubspot.

Why CMI Media Group?
At CMI Media Group, we're not just building campaigns, we're building healthier futures. We're a team of 850+ healthcare marketing experts driven by a shared passion for making a difference. We offer a collaborative and supportive environment where you'll have the opportunity to learn from the best, make a real impact, and grow your career.
The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!

Apply