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Dm Marketing Jobs (NOW HIRING)

... Marketing und immersive Technologien. Unsere Lösungen entstehen dort, wo Kreativität und ... WongDoody x dm Dein Spielfeld: dm-drogerie markt. Für dm-drogerie markt, Deutschlands beliebtesten ...

... Marketing und immersive Technologien. Unsere Lösungen entstehen dort, wo Kreativität und ... WongDoody x dm Dein Spielfeld: dm-drogerie markt. Für dm-drogerie markt, Deutschlands beliebtesten ...

... Marketing und immersive Technologien. Unsere Lösungen entstehen dort, wo Kreativität und ... WongDoody x dm Dein Spielfeld: dm-drogerie markt. Für dm-drogerie markt, Deutschlands beliebtesten ...

Senior Marketing Analyst

Bethesda, MD

$109K - $135K/yr

In Direct Mail (DM) support, this role partners closely with Direct Mail channel owners to inform targeting strategy, ROI optimization, and performance measurement, coordinating with shared marketing ...

New

Senior Marketing Analyst

Bethesda, MD · On-site

$109K - $135K/yr

In Direct Mail (DM) support, this role partners closely with Direct Mail channel owners to inform targeting strategy, ROI optimization, and performance measurement, coordinating with shared marketing ...

New

$16.50 - $21.25/hr

... Marketing und immersive Technologien. Unsere Lösungen entstehen dort, wo Kreativität und ... WongDoody xdm Für dm-drogerie markt, Deutschlands beliebtesten Einzelhändler, sind wir seit 2010 ...

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Dm Marketing information

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How much do dm marketing jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for dm marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Direct Marketing (DM) professional, and why are they important?

To thrive in Direct Marketing, you need strong analytical abilities, copywriting skills, and a solid understanding of marketing principles, often supported by a degree in marketing or a related field. Familiarity with CRM platforms, email marketing tools, and data analytics software is typically required, along with certifications like Google Analytics or HubSpot. Creativity, attention to detail, and strong interpersonal communication make individuals stand out in this role. These skills are crucial for designing targeted campaigns, measuring results, and building lasting customer relationships that drive business growth.

What is the difference between Dm Marketing vs Email Marketing Specialist?

AspectDm MarketingEmail Marketing Specialist
CredentialsMarketing degree, certifications in digital marketingMarketing or communications degree, certifications in email marketing tools
Work EnvironmentDigital marketing agencies, in-house marketing teamsMarketing departments, digital agencies
Industry UsageCommon in retail, e-commerce, and service industriesWidely used across various industries including retail, tech, and nonprofits
Primary FocusDeveloping and executing direct marketing campaignsCreating, managing, and optimizing email campaigns

Dm Marketing and Email Marketing Specialist both focus on direct communication with customers, but Dm Marketing encompasses broader direct marketing strategies beyond email, including direct mail and digital channels. The Email Marketing Specialist specializes specifically in email campaigns, making their roles distinct yet overlapping in digital marketing efforts.

What is DM Marketing?

DM Marketing, or Direct Marketing, refers to a form of advertising where businesses communicate directly with potential customers through channels such as email, SMS, direct mail, or social media messaging. The primary goal is to generate a direct response, such as a purchase, inquiry, or request for information. DM Marketing allows for personalized messaging and measurable results, making it a popular choice for businesses looking to build relationships and drive sales efficiently.

What are some common challenges faced by professionals in DM Marketing, and how can they be effectively managed?

Professionals in DM (Direct Marketing) Marketing often face challenges such as maintaining high response rates, accurately targeting audiences, and optimizing campaign costs. Managing data quality and ensuring compliance with privacy regulations are also ongoing concerns. To address these challenges, it's essential to continually analyze campaign metrics, utilize segmentation and personalization strategies, and stay updated on industry best practices. Collaboration with data analysts and creative teams can also enhance campaign effectiveness and drive better results.

Does DM marketing work?

DM marketing, or direct message marketing, can be effective for reaching targeted audiences and building customer relationships when used strategically. Success depends on message quality, timing, and audience engagement, and it often complements other marketing channels. Skills in communication, personalization, and familiarity with social media platforms are important for DM marketing roles.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or millions for large organizations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What is a DM in marketing?

In marketing, a DM typically refers to a Digital Marketer or a Direct Message. A Digital Marketer manages online campaigns, social media, and digital advertising strategies, often using tools like social media platforms and analytics software. Direct Message refers to private messages sent through social media or messaging apps for customer engagement or outreach.

What is a DM as a job?

A DM in a job context typically refers to a Digital Marketer or a Direct Message specialist. Digital Marketers develop online marketing strategies, manage social media campaigns, and analyze data using tools like Google Analytics or social media platforms. The role often requires strong communication skills, creativity, and familiarity with digital marketing tools and analytics.
More about Dm Marketing jobs
Infographic showing various Dm Marketing job openings in the United States as of July 2026, with employment types broken down into 26% Internship, 70% Full Time, 3% Part Time, and 1% Contract. Highlights an 97% Physical, and 3% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Sr. Marketing Officer, Direct Mail

Propel Bank

San Juan, PR • On-site

Full-time

PTO

Re-posted 14 days ago


Job description

Propel Bank. Built for Banks. Powered by Fintech.
Propel Bank is a next-generation bank purpose-built to serve other banks. Backed by Propel Holdings' 14+ years of fintech innovation, we combine the speed, technology and AI-powered infrastructure of a fintech with the regulatory rigor of a licensed bank.
Licensed as an International Financial Entity (IFE) in Puerto Rico and regulated by the Office of the Commissioner of Financial Institutions, Propel Bank operates at the highest standards of compliance while enabling transformational bank-to-bank partnerships across the U.S., Canada, the U.K. and beyond.
We help banks expand digital lending, modernize their capabilities and deliver faster, smarter financial solutions to their customers. Our platform is global. Our partnerships are mutual. Our standard is trust. Our mission is simple: bring fintech innovation inside the regulated banking system to create scalable, responsible financial opportunity.
We are building a new world of financial opportunity, and we are just getting started.
Position Summary
We are looking for a hands-on, data-driven marketer to own and optimize our Direct Mail (DM) program. You will focus on direct-to-consumer DM strategy, execution, deep performance and process analytics, and optimizations to grow the program and make it more effective.
In addition to managing the Direct Mail program, you will also help manage the customer referral program, online reviews for the company's various consumer brands, and other marketing initiatives, such as competitive reviews and ad hoc projects. The marketing team is also running many new initiatives, creating significant opportunities for this role to lead and shape exciting, high-impact projects across the portfolio.
Responsibilities
  • Own and continuously evolve the end-to-end Direct Mail program for our brands, from annual plans and channel mix to individual campaigns and tests.
  • Translate acquisition and profitability targets into DM volume plans, selection criteria, offers and test roadmaps in partnership with internal teams.
  • Manage Direct Mail budgets and forecasts, ensuring campaigns are delivered on time and on budget while meeting CPA/ROI targets.
  • Work closely with external partners (e.g., agencies, printers, mail houses, data providers) and internal stakeholders to bring campaigns to life and ensure operational excellence.
  • Maintain an up-to-date DM schedule across brands and products and communicate changes and performance updates to stakeholders on time.
  • Own the end-to-end operational workflow for Direct Mail, from suppression and selection through enrichment, creative/laser approvals, uploading to internal systems and performance monitoring.
  • Partner with internal teams and external partners to design, maintain and continuously improve controls that prevent and detect issues.
  • Lead incident triage and remediation for DM-related issues and feed learnings back into the process.
  • Maintain clear documentation, checklists and runbooks for the DM process to ensure repeatability, auditability and effective knowledge transfer.
  • Design and execute a robust test roadmap across targeting, offer strategy, creative and format, and contact strategy to drive continuous performance improvements.
  • Lead post-campaign and cohort analyses to quantify impact by segment, product, and test cell; summarize insights and recommendations for senior leadership.
  • Continuously look for opportunities to improve efficiency and scale the DM program (better targeting, improved response and conversion, lower CPAs, healthier credit performance, more robust controls).
  • Own and maintain our brand presence and profiles across key review platforms, in partnership with internal teams.
  • Design and manage the process to proactively collect customer reviews, including working with internal teams to integrate review requests into key customer touchpoints.
  • Coordinate with internal teams to ensure reviews are triaged and responded to in a timely, brand-appropriate, and compliant way, escalating when needed.
  • Identify themes and insights from reviews to help improve customer experience, product, and operations, and track review volume, ratings, and key themes over time to share with Marketing and CX leadership.
  • Lead or support competitive reviews across direct mail, email, web, and other channels, leveraging internal and external sources (e.g., competitive DM scans, email, landing pages).
  • Synthesize competitor messaging, offers, formats, and customer experience into clear summaries and recommendations for the team.
  • Support other Acquisition & Growth initiatives as needed (e.g., testing new channels,

Requirements
  • 5+ years of experience in performance marketing, CRM, or growth marketing; at least 2-3 years working directly on Direct Mail or offline acquisition programs (or equivalent experience in credit card/loan acquisition analytics).
  • Strong analytical skills; highly proficient in Excel (pivot tables, lookups, large datasets) and comfortable with campaign-level and cohort analysis, including building and interpreting dashboards and presentations.
  • Experience working with BI tools and large datasets (e.g., Domo or similar) and interpreting DM dashboards for both performance and issue detection.
  • Experience with file-based marketing operations (SFTP transfers, file formats, ID integrity, record-count reconciliations, version control) and comfort working with technical and data teams to troubleshoot issues.
  • Demonstrated experience running A/B tests, interpreting results, and turning insights into clear recommendations and next steps.
  • Experience in financial services or other regulated industries is strongly preferred.
  • Excellent project management skills with the ability to juggle multiple campaigns, DM drops, remails, and stakeholder groups simultaneously.
  • Strong verbal and written communication skills, with the ability to present complex analysis and process risks in a clear, concise, and business-friendly way.
  • High attention to detail, ownership mindset, and comfort working within governance, risk and compliance frameworks.
  • Experience in consumer credit, lending, or other consumer financial products.
  • Familiarity with AI-powered tools for analytics, insights generation, or content/communication support.

Benefits to Joining Propel Bank
  • Real growth and promotion opportunities
  • Incredible, entrepreneurial culture
  • Mission-driven fintech with real customer impact
  • Competitive total rewards
  • Diverse, inclusive workplace with accommodations

Compensation Package
Those who meet service or hours requirements are also eligible for: monthly benefits allowance and paid holidays/vacation/sick. All benefits are provided in accordance with and subject to the terms of the applicable plan or program and may change from time to time.
Final compensation is determined by market conditions, location, and the candidate's experience, skills, and education. This role may also be eligible for performance-based incentive programs and total compensation may include variable incentives, such as bonuses and commissions.
This posting is for an existing vacancy within our organization.
Our Culture
Propel Bank's culture is a high-performance, mission-driven, and entrepreneurial environment with strong emphasis on meritocracy, development, and inclusive, respectful ways of working in a regulated financial setting.
Commitment to Diversity & Inclusion
Propel Bank welcomes and encourages applications from all groups, including Indigenous peoples, women, visible minorities, persons with disabilities, people from gender and sexually diverse communities, and those with intersectional identities. Should you require accommodation throughout any stage of the recruitment and selection process, please specify your requirements when submitting your application and we will work with you to meet your needs.
AI Disclosure
We use AI to assist in reviewing applications and assessing candidates. These tools support our recruitment team, however, all hiring decisions are made by our trained hiring managers and recruitment professionals, not AI.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.