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Marketing Automation Jobs in Utah (NOW HIRING)

EmergencyMD

Marketing Specialist

Salt Lake City, UT · On-site

$75 - $80/hr

Analyze email performance and recommend improvements to increase engagement and conversions. Assist with A/B testing, marketing automation, and email marketing best practices. Serve as backup support ...

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Fuel Solutions

Marketing Specialist

Salt Lake City, UT · On-site

$75K - $80K/yr

Assist with A/B testing, marketing automation, and email marketing best practices.Serve as backup support for basic email creation and scheduling when needed.Monitor campaign performance across ...

Waystar, Inc

Marketing Analytics Manager

Lehi, UT · On-site

$80 - $100/hr

Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows * Strong analytical and problem‑solving skills with high attention to detail * Ability to manage ...

Patientco

Marketing Analytics Manager

Lehi, UT

Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows * Strong analytical and problem-solving skills with high attention to detail * Ability to manage ...

Waystar

Marketing Analytics Manager

Lehi, UT · On-site

Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows * Strong analytical and problem-solving skills with high attention to detail * Ability to manage ...

Arrivia

Remote Senior Marketing Specialist

Salt Lake City, UT · On-site +1

$75K - $93K/yr

Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps. * Performance Analytics: Measure results, spot trends, and feed them into the next optimization.

AllenComm

Senior Marketing Manager

Salt Lake City, UT · On-site

$90K - $115K/yr

Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration * Maintain clean data, attribution ...

AllenComm

Senior Marketing Manager

Salt Lake City, UT · On-site

Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration * Maintain clean data, attribution ...

Hose & Rubber Supply

Marketing Manager

Salt Lake City, UT · On-site

$87 - $138/hr

Proficiency with marketing tools (CRM platforms, Google Analytics, marketing automation software) * Basic knowledge of finance and business Level of Education and Work Experience Preferred * Bachelor ...

EnthuZiastic

Growth Hacker - Remote

Ogden, UT · On-site

Marketing Automation: * Implement marketing automation tools and workflows to streamline and personalize user communication and engagement. Budget Management: * Manage and allocate budgets ...

EnthuZiastic

Growth Hacker - Remote

Orem, UT · Remote

Marketing Automation: * Implement marketing automation tools and workflows to streamline and personalize user communication and engagement. Budget Management: * Manage and allocate budgets ...

NextGenEnergyJobs

Customer Marketing

Lehi, UT · On-site

$110 - $150/hr

Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo). * Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive ...

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Marketing Automation information

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$92.1K

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How much do marketing automation jobs pay per year?

As of Sep 4, 2026, the average yearly pay for marketing automation in Utah is $92,064.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,100.00 and $109,200.00 per year, depending on experience, location, and employer.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are marketing automation jobs?

Marketing automation jobs involve managing and implementing software tools that automate marketing tasks such as email campaigns, lead nurturing, and customer segmentation. These roles typically require knowledge of marketing platforms like HubSpot or Marketo and skills in data analysis, campaign management, and digital marketing strategies.

What does marketing automation do?

Marketing automation involves using software tools to streamline and automate marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. A marketing automation specialist manages these systems to improve efficiency, personalize customer interactions, and analyze campaign performance.

What are the most commonly searched types of Marketing Automation jobs in Utah?

The most popular types of Marketing Automation jobs in Utah are:

What are popular job titles related to Marketing Automation jobs in Utah?

For Marketing Automation jobs in Utah, the most frequently searched job titles are:

What job categories do people searching Marketing Automation jobs in Utah look for?

The top searched job categories for Marketing Automation jobs in Utah are:

What cities in Utah are hiring for Marketing Automation jobs?

Cities in Utah with the most Marketing Automation job openings:

Marketing Automation jobs near you
Infographic showing various Marketing Automation job openings in Utah as of August 2026, with employment types broken down into 1% Internship, 84% Full Time, 12% Part Time, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $92,064 per year, or $44.3 per hour.

Marketing Automation & Quality Technologist

Western Governors University

Salt Lake City, UT • On-site

$68K - $102K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Western Governors University rating

8.5

Company rating: 8.5 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

82nd of 629 rated colleges and universities

Job description

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Professional 307
Pay Range: $68,300.00 - $102,500.00
Job Description
The Marketing Automation & Quality Technologist supports all aspects of Marketing Automation and Quality Assurance. This role is responsible for optimizing marketing automation technologies and campaigns to enable communication with students throughout their lifecycle. The position ensures the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows, identifying and resolving errors while verifying audience segmentation to ensure communications reach the intended audiences.
This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah.
Quality Assurance
  • Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including:
    • Audience segmentation
    • Smart lists
    • Links and link tracking
    • Content optimization
    • Alignment with ticket requests
  • Test and optimize campaigns on an ongoing basis.
  • Analyze audiences to identify optimization opportunities.
  • Partner closely with Email and Engagement teams to support technical needs.
  • Provide regular, detailed reporting to Email and Engagement teams.
  • Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.

Marketing Automation
  • Support day-to-day operations of the Lifecycle Team.
  • Manage data collection, standardization, and normalization.
  • Assist with administration of Marketo and related business applications, including:
  • Assist with administration of Marketo and related business applications, including:
    • RingLead
    • Twilio
    • Conversica
  • Help define, implement, and maintain marketing automation best practices, including:
    • Data quality and hygiene
    • List management
    • Content optimization
    • General troubleshooting
  • Research new technologies, software, and plugins to enhance Lifecycle capabilities.
  • Collaborate with cross-functional teams to gather research and implement new processes.
  • Execute marketing campaigns and best practices within Marketo, including:
    • Lead scoring
    • Profiling and segmentation
    • System integration
    • Data hygiene
    • Optimization
    • Troubleshooting
    • Reporting
  • Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
  • Design and optimize integrations between marketing technology platforms and CRM systems.
  • Build, optimize, and maintain marketing automation operations, including:
    • Programs
    • Behavior-based campaigns
    • Lead scoring
    • Email templates
    • Forms
    • Customer segmentation
  • Develop and maintain KPI, campaign, and performance reporting.
  • Conduct A/B testing to improve customer experiences and conversion rates.
  • Design and maintain an actionable prospect database and associated processes to ensure long-term data hygiene and list management.
  • Develop and deploy behavior- and event-triggered email communications utilizing dynamic content.
  • Collaborate with marketing teams and internal stakeholders to develop campaign assets that drive results.
  • Create and optimize marketing campaigns across multiple channels, including:
    • Email
    • Browser notifications
    • SMS
    • Other emerging channels
  • Experiment with new technologies and leverage personalization to create meaningful customer journeys.
  • Escalate critical issues appropriately and promptly.
  • Attend vendor meetings, as needed.

Qualifications
Knowledge, Skills, and Abilities
  • Process-driven and efficiency-oriented with the ability to optimize systems and workflows.
  • Marketo Certified Expert.
  • Thorough understanding of:
    • Customer journeys
    • Marketing funnels
    • Flywheel methodologies
    • Lead scoring
    • Marketing automation strategies
  • Proficiency with Salesforce CRM.
  • Strong analytical mindset.
  • Excellent verbal, written, design, and presentation communication skills.
  • Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
  • Ability to identify underlying business needs and deliver effective solutions within short timelines.
  • Familiarity with digital marketing platforms and concepts.
  • Knowledge of integrated marketing communications.
  • Knowledge of educational marketing.
  • Self-motivated and highly organized.
  • Detail-oriented and results-focused with strong follow-through skills.
  • Strong project management and project planning capabilities.
  • Ability to identify data-driven opportunities.
  • Experience troubleshooting and resolving complex data issues.
  • Strong functional and technical documentation skills.
  • Experience managing large-scale marketing databases and supporting initiatives focused on:
    • Database quality
    • Compliance
    • Governance
  • Proficiency with Microsoft Office applications, including:
    • Excel
    • Outlook
    • Word

Education
  • Bachelor's degree, preferably in:
    • Marketing
    • Communications
    • Information Technology
    • Related field

Experience
  • 2+ years of Salesforce experience.
  • Minimum of 2 years of demonstrated experience administering Marketo.
  • Minimum of 2 years of demonstrated experience in marketing operations, including:
    • Marketing automation
    • CRM management
    • Metrics and reporting
  • Experience in a B2B, fintech, or fast-paced technology environment preferred.
  • Experience with:
    • Workfront
    • Jira
    • Wiki platforms
    • Salesforce
    • Tableau

This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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