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Marketing Automation Jobs (NOW HIRING)

Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively ...

Marketing Automation & Program Strategy * Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows * Ensure proper governance ...

Marketing Automation & Program Strategy * Own Marketo as marketing's core automation platform and lead execution of email, nurture, database hygiene and campaign workflows * Ensure proper governance ...

A successful Marketing Automation Specialist will stay abreast ofnew technologiesand changes in the digital marketing environment to best serve theobjectivesof the organization. Continuously improve ...

A successful Marketing Automation Specialist will stay abreast ofnew technologiesand changes in the digital marketing environment to best serve theobjectivesof the organization. Continuously improve ...

A successful Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously ...

The Director, Marketing Automation leads the strategy and execution of Dana-Farber's Salesforce marketing automation platform to support referring physician/provider communications, with the goal of ...

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Marketing Automation information

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$44K

$101.1K

$146K

How much do marketing automation jobs pay per year?

As of Aug 10, 2026, the average yearly pay for marketing automation in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is the difference between Marketing Automation vs Email Marketing Specialist?

AspectMarketing AutomationEmail Marketing Specialist
Primary FocusAutomating marketing tasks and workflowsCreating and managing email campaigns
Required SkillsMarketing platforms, data analysis, automation toolsCopywriting, email design, segmentation
Work EnvironmentMarketing teams, automation platforms, CRM systemsMarketing teams, email platforms, analytics tools
CertificationsMarketing automation tools certifications (e.g., HubSpot, Marketo)Email marketing certifications (e.g., Mailchimp, Constant Contact)

While both roles involve digital marketing, Marketing Automation focuses on streamlining and automating marketing processes across channels, whereas Email Marketing Specialists primarily craft and execute targeted email campaigns. Understanding these differences helps employers and professionals align skills with job requirements.

What are the key skills and qualifications needed to thrive in marketing automation, and why are they important?

To excel in Marketing Automation, you need a solid understanding of digital marketing strategies, data analysis, and campaign management, often supported by a degree in marketing or related fields. Familiarity with automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, and certifications in these tools are highly valuable. Strong soft skills include attention to detail, creativity, and effective communication for cross-functional collaboration. These abilities are crucial for optimizing marketing processes, enhancing customer engagement, and driving measurable business growth.

What are some common challenges faced by professionals in marketing automation roles, and how can they be addressed?

Professionals in Marketing Automation often encounter challenges such as integrating new tools with existing systems, managing large volumes of customer data, and ensuring accurate campaign tracking. To address these issues, it's important to collaborate closely with IT and data teams, stay updated on platform best practices, and continuously test and optimize automation workflows. Regular training and open communication within the marketing team can also help in efficiently resolving technical or process-related hurdles.

What is marketing automation?

Marketing automation refers to the use of software platforms and technologies to automate repetitive marketing tasks and workflows, such as email campaigns, social media posting, and lead nurturing. It helps businesses streamline their marketing processes, personalize communications, and improve efficiency by targeting customers with the right message at the right time. Marketing automation tools also provide valuable analytics and insights to optimize marketing strategies and measure campaign performance.
More about Marketing Automation jobs
What cities are hiring for Marketing Automation jobs? Cities with the most Marketing Automation job openings:
What are the most commonly searched types of Marketing Automation jobs? The most popular types of Marketing Automation jobs are:
What states have the most Marketing Automation jobs? States with the most job openings for Marketing Automation jobs include:
Infographic showing various Marketing Automation job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Marketing Automation Specialist

Learfield

Irvine, CA • On-site

$70K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago


Learfield rating

8.4

Company rating: 8.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

6th of 50 rated marketing agency


Job description

Paciolan is hiring a Marketing Automation Specialist to serve as a critical technical and strategic resource for our clients. In this role, you will ensure clients fully understand and effectively leverage our marketing automation platform - helping them connect their marketing goals to measurable outcomes. This is an opportunity for a proactive professional who brings genuine industry expertise, a client-first orientation, and the ability to operate with confidence across both strategic and technical dimensions.
You will collaborate closely with the Marketing Automation team and other client-facing functions to align on strategy, coordinate support, and deliver excellent client experience. You will interface directly with clients to problem-solve, provide recommendations, and share insights that inform both client engagements and our internal Product & Development teams.
Essential Duties & Responsibilities:
  • Build and manage professional relationships with multiple client contacts simultaneously, serving as a trusted point of contact across each engagement
  • Oversee the development and execution of client campaigns within the marketing automation platform, ensuring accuracy, timeliness, and alignment with client objectives
  • Coordinate internally across client projects, facilitating best practice sharing and cross-functional alignment
  • Provide clients with strategic marketing recommendations and responsive support across questions, issues, and troubleshooting
  • Lead implementation and onboarding for new clients, including platform training and foundational setup

Minimum Qualifications:
  • Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation; Eloqua experience strongly preferred
  • Industry Domain Knowledge: Demonstrated experience with revenue-generating marketing campaigns and a deep familiarity with the college athletics industry; a customer-first mindset and a proven ability to resolve issues with professionalism and efficiency
  • Technical & Strategic Aptitude: Strong proficiency in marketing strategy with an emphasis on driving ticket sales and donor engagement
  • Communication & Collaboration: Professional, personable, and positive in all interactions; an active listener with excellent verbal and written communication skills and a demonstrated commitment to Passion, Accountability, and Collaboration
  • Autonomy & Judgment: Ability to work effectively under moderate to limited supervision while exercising sound situational awareness and independent decision-making

The approximate national base pay range for this position is $70,300 to $75,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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