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Marketing Automation Manager Jobs (NOW HIRING)

Metabo

Marketing Automation Professional

Braselton, GA · Remote

Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools. * Drive personalization, automation, and self-service ...

Luminik

Senior Manager, Marketing Automation

Bellevue, WA · On-site

$110 - $140/hr

Manage and develop one Email Marketing Specialist, providing direction, coaching, and quality control To be successful , we think you need: * 5+ years of experience in marketing automation, marketing ...

ITW Miller

Marketing Automation Specialist

Appleton, WI · On-site

$59K - $80K/yr

Working closely with Central Marketing, divisional teams, sales, analytics, CRM partners, and external agencies, this individual will help operationalize marketing automation strategies and support ...

Augeo

Senior Manager, Marketing Automation

$90K - $110K/yr

Technical Expertise * 7+ years of experience in marketing automation with 3+ years in a management role * Deep, hands-on expert-level proficiency in Salesforce Marketing Cloud, gained across multiple ...

Dana-Farber Cancer Institute

The position also provides direct oversight of the Manager, Marketing Automation Operations to support day-to-day campaign delivery and quality execution. Located in Boston and the surrounding ...

Paciolan

Marketing Automation Specialist

Exton, PA · On-site

$70K - $75K/yr

Build and manage professional relationships with multiple client contacts simultaneously, serving ... Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation;

Learfield

Marketing Automation Specialist

Irvine, CA

$70K - $75K/yr

Build and manage professional relationships with multiple client contacts simultaneously, serving ... Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation;

Paciolan

Marketing Automation Specialist

Irvine, CA

$70K - $75K/yr

Build and manage professional relationships with multiple client contacts simultaneously, serving ... Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation;

Learfield

Marketing Automation Specialist

Exton, PA

$70K - $75K/yr

Build and manage professional relationships with multiple client contacts simultaneously, serving ... Marketing Automation Experience: 1+ years of experience in email marketing or marketing automation;

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Marketing Automation Manager information

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$44K

$101.1K

$146K

How much do marketing automation manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing automation manager in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What does a marketing automation manager do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What are some common challenges faced by marketing automation managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What are the key skills and qualifications needed to thrive as a marketing automation manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

More about Marketing Automation Manager jobs
What cities are hiring for Marketing Automation Manager jobs? Cities with the most Marketing Automation Manager job openings:
What are the most commonly searched types of Marketing Automation jobs? The most popular types of Marketing Automation jobs are:
Who are the top companies hiring for Marketing Automation Manager jobs? The top employers for Marketing Automation Manager jobs are:
What states have the most Marketing Automation Manager jobs? States with the most job openings for Marketing Automation Manager jobs include:
What job categories do people searching Marketing Automation Manager jobs look for? The top searched job categories for Marketing Automation Manager jobs are:
Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Sr Manager Marketing Automation

Athene Holding Ltd.

West Des Moines, IA • On-site

Full-time

Posted 19 days ago

Job description

We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.
Purpose:
Athene is seeking a Senior Manager, Marketing Automation to lead the strategy, execution, and continuous evolution of our marketing technology ecosystem. This leader will drive scalable, data-driven customer engagement across our retirement, insurance, and institutional distribution businesses while serving as the business owner for the implementation and long-term success of Salesforce Data Cloud (Data360). This role combines strategic leadership, technical expertise, and operational excellence to deliver personalized customer experiences that accelerate business growth.
As a key member of the Marketing organization, you'll partner across Sales, Distribution, IT, Data, and Marketing to modernize customer engagement, leverage AI-enabled marketing capabilities, and build a best-in-class marketing technology foundation. You'll lead a high-performing team while helping shape the future of how Athene connects with customers through innovation, analytics, and automation. Backed by Apollo's global investment platform and a culture grounded in our BEAM values, Athene offers the opportunity to solve meaningful business challenges at scale while helping millions prepare for a more secure retirement.
Accountabilities:
  • Lead the strategy, implementation, governance, and optimization of Athene's marketing automation ecosystem, including Salesforce Marketing Cloud and Salesforce Data Cloud (Data360), delivering scalable, personalized customer journeys across multiple distribution channels.
  • Serve as the business owner for Salesforce Data Cloud, partnering with Marketing, Sales, IT, and Data teams to define data architecture, identity resolution, audience segmentation, governance, and ongoing platform optimization.
  • Develop innovative, AI-enabled marketing automation programs that improve customer engagement, campaign performance, lead nurturing, lifecycle marketing, and measurable business outcomes through testing, analytics, and continuous optimization.
  • Build and lead a high-performing Marketing Automation and Marketing Operations team by fostering People-Centered Leadership through coaching, talent development, inclusion, accountability, and continuous learning.
  • Partner with executive stakeholders to establish marketing technology strategy, prioritize investments, evaluate emerging technologies, and ensure regulatory-compliant activation of customer data within a highly regulated financial services environment.

Qualifications and Experience:
  • 7+ years of relevant experience; including 3+ years of formal or informal leadership, with demonstrated success leading marketing automation, marketing operations, customer data platforms, or related digital marketing functions.
  • Expertise implementing and optimizing enterprise marketing automation platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud (Data360), Marketo, Pardot, HubSpot, or comparable solutions, including CRM integrations, customer segmentation, personalization, and journey orchestration.
  • Strong technical and analytical capabilities, including experience with Salesforce CRM, data architecture, customer identity resolution, campaign analytics, A/B testing, project leadership, and AI-enabled marketing technologies. Experience with AMPscript, SSJS, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, Advertising Studio, HTML/CSS, SQL, Tableau, or Power BI is highly desirable.
  • Experience leading teams in a regulated industry preferred, with the ability to influence cross-functional stakeholders, drive innovation, foster collaboration, and promote a strong risk-aware and compliant culture aligned with People-Centered Leadership principles.
  • Salesforce Marketing Cloud, Salesforce Data Cloud, or related certifications, along with financial services or insurance experience, are preferred.
  • Bachelor's degree in Marketing, Business, Information Systems, or a related field; MBA or advanced degree preferred.

Drive. Discipline. Confidence. Focus. Commitment. Learn more about working at Athene.
Athene is a Military Friendly Employer! Learn more about how we support our Veterans.
Athene is committed to inclusion and is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, veteran status or any other status protected by federal, state or local law.

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