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Marketing Automation Manager Jobs in Michigan (NOW HIRING)

Crain

Marketing Manager

Detroit, MI

$70K - $100K/yr

Experience using marketing technology, CRM, marketing automation and analytics platforms to execute, measure and optimize campaigns. * Strong analytical skills with the ability to interpret campaign ...

WSI Talent

Content Marketing

Battle Creek, MI

Hands-on experience with Salesforce and Account Engagement (Pardot) or comparable CRM and marketing automation platforms. Experience with WordPress (or similar CMS) and familiarity with content ...

Promachbuilt

Marketing Specialist

Homer, MI

Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation * Develop and manage marketing collateral and content ...

Pro Mach, Inc.

Marketing Specialist

Homer, MI · On-site

Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation * Develop and manage marketing collateral and content ...

Perfect Afternoon

Marketing Director

Pleasant Ridge, MI · On-site

$70K/yr

Familiarity with paid social, email marketing, CRM systems, and marketing automation * Experience developing strategies, budgets, forecasts, and reports * Strong written, verbal, presentation, and ...

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All JobsMarketing Automation JobsMarketing Automation Manager JobsMarketing Automation Manager Jobs in Michigan

Marketing Automation Manager information

See Michigan salary details

$38.4K

$88.1K

$127.3K

How much do marketing automation manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for marketing automation manager in Michigan is $88,142.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,100.00 and $104,600.00 per year, depending on experience, location, and employer.

What does a marketing automation manager do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What are the key skills and qualifications needed to thrive as a marketing automation manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What are some common challenges faced by marketing automation managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

More about Marketing Automation Manager jobs

What are the most commonly searched types of Marketing Automation jobs in Michigan?

The most popular types of Marketing Automation jobs in Michigan are:

What are popular job titles related to Marketing Automation Manager jobs in Michigan?

For Marketing Automation Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Marketing Automation Manager jobs in Michigan look for?

The top searched job categories for Marketing Automation Manager jobs in Michigan are:

What cities in Michigan are hiring for Marketing Automation Manager jobs?

Cities in Michigan with the most Marketing Automation Manager job openings:

Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in Michigan as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 2% Contract, and 1% Nights. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $88,142 per year, or $42.4 per hour.

Automation Printing Specialist

Plymouth, MI • On-site

Alliance Franchise Brands
Marketing • 51 - 200 employees
Learn more about Alliance Franchise Brandsexternal

Full-time

Medical, Dental, Vision, Retirement

Posted 17 days ago

Job description

Enfocus Switch Automation Manager (Commercial Printing)

Description:

We’re seeking an Automation Specialist to support the automation efforts of our dynamic production environment at Allegra • Marketing • Print • Mail in Plymouth, MI.

As a leader in commercial printing (inkjet, offset, digital, web, sheetfed), we’re investing in cutting-edge automation to streamline workflows, reduce touch points, improve turnaround times, and deliver the highest quality to our clients.

What You’ll Do

  • Join a team of prepress/automation/software developer specialists.
  • Assist in developing, maintaining, and optimizing Enfocus Switch workflows.
  • Automate key prepress processes: job ingest, imposition, proofing, VDP, ticketing, print queues, invoicing, etc. under the direction of the automation manager.
  • Collaborate with IT, production, and operations teams to streamline workflows.
  • Track KPIs to determine where automation is helping or hindering.

What We’re Looking For

  • Hands-on expertise in automation tools for the print Industry (Programing languages, SQL/data handling, APIs, AI).
  • Strong commercial printing background (Print production workflows, prepress automation, imposition, VDP, inkjet, AI).
  • Proven expertise in Enfocus Switch (Flow elements & configurators, scripting layers, metadata & variables, web services & API integration, databases & eternal data).
  • Knowledge of Ultimate Impostrip, BCC Mailer, Print IQ, Infigo, Enfocus Switch or similar systems a plus.

Why Join Us

  • Specialist role with high impact on operations.
  • Innovative environment using the latest automation technology.
  • Career growth opportunities in management and automation.
  • Comprehensive benefits package (medical, dental, vision, 401k, tuition assistance, and more).

Apply today and help us modernize print production workflows!


Allegra is proud to be an Equal Opportunity Employer and welcomes applicants from all backgrounds and experiences.

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