Marketing Automation Manager - Marketo About impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover ...
Marketing Automation Manager - Marketo About impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover ...
Description Join Team CARFAX as an Associate Marketing Automation Manager Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on ...
Description Join Team CARFAX as an Associate Marketing Automation Manager Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on ...
Marketing Automation Manager - MarketoAbout impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover ...
Quick apply
Marketing Automation Manager - MarketoAbout impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover ...
Marketing Automation Manager
Lehi, UT · On-site
Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...
Quick apply
Marketing Automation Manager
Lehi, UT · On-site
Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...
Marketing Automation Manager - MarketoAbout impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover ...
Marketing Automation Manager - MarketoAbout impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover ...
Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...
Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...
Marketing Automation Manager - CDP
Newton, MA · On-site
$77K - $102K/yr
In lieu of a degree, an additional 3 years of experience may be considered * 3 years of experience implementing and managing Marketing Automation programs and technology * 3 years of experience in ...
Marketing Automation Manager - CDP
Newton, MA · On-site
$77K - $102K/yr
In lieu of a degree, an additional 3 years of experience may be considered * 3 years of experience implementing and managing Marketing Automation programs and technology * 3 years of experience in ...
Marketing Automation Manager - CDP
Newton Center, MA · Hybrid
$77K - $102K/yr
In lieu of a degree, an additional 3 years of experience may be considered * 3 years of experience implementing and managing Marketing Automation programs and technology * 3 years of experience in ...
Marketing Automation Manager - CDP
Newton Center, MA · Hybrid
$77K - $102K/yr
In lieu of a degree, an additional 3 years of experience may be considered * 3 years of experience implementing and managing Marketing Automation programs and technology * 3 years of experience in ...
You'll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock ...
You'll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock ...
... Marketing & Analytics Manager to join the Marketing Department. Job Summary: This role will serve as the primary owner of email marketing infrastructure, automation, QA, and deployment strategy ...
... Marketing & Analytics Manager to join the Marketing Department. Job Summary: This role will serve as the primary owner of email marketing infrastructure, automation, QA, and deployment strategy ...
... Marketing & Analytics Manager to join the Marketing Department. Job Summary: This role will serve as the primary owner of email marketing infrastructure, automation, QA, and deployment strategy ...
... Marketing & Analytics Manager to join the Marketing Department. Job Summary: This role will serve as the primary owner of email marketing infrastructure, automation, QA, and deployment strategy ...
You'll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock ...
You'll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock ...
Email Automation Manager - Direct FTE Perm
Des Moines, IA · On-site
$100K - $115K/yr
Email Automation Manager (Salesforce REQUIRED) - DIRECT HIRE FTE PERM Location: Des Moines, Iowa ... This role is ideal for an innovative marketer who can create modern campaigns, challenge ...
Quick apply
Email Automation Manager - Direct FTE Perm
Des Moines, IA · On-site
$100K - $115K/yr
Email Automation Manager (Salesforce REQUIRED) - DIRECT HIRE FTE PERM Location: Des Moines, Iowa ... This role is ideal for an innovative marketer who can create modern campaigns, challenge ...
Marketo Automation Manager, Marketing
Dunwoody, GA · On-site
$115K - $125K/yr
Strong communication and stakeholder management skills * Experience leading or mentoring marketing operations or automation teams Preferred/Required Experience • Marketing Automation Platforms ...
Marketo Automation Manager, Marketing
Dunwoody, GA · On-site
$115K - $125K/yr
Strong communication and stakeholder management skills * Experience leading or mentoring marketing operations or automation teams Preferred/Required Experience • Marketing Automation Platforms ...
Position Summary : We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused ...
Position Summary : We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused ...
Manager, Marketing Automation
Miami, FL · On-site
Position Summary : We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused ...
Manager, Marketing Automation
Miami, FL · On-site
Position Summary : We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused ...
Marketing Manager
Toledo, OH · Remote
Marketing Automation Lead Update: Position will be based in Toledo. Onsite Monday, Tuesday ... Manage marketing automation platforms (e.g., Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ...
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Marketing Manager
Toledo, OH · Remote
Marketing Automation Lead Update: Position will be based in Toledo. Onsite Monday, Tuesday ... Manage marketing automation platforms (e.g., Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ...
Yext is seeking an outstanding Associate Marketing Operations/Automation Manager with the skill and work ethic to both strategize and execute as part of the GTM Engineering team at Yext. Reporting to ...
Yext is seeking an outstanding Associate Marketing Operations/Automation Manager with the skill and work ethic to both strategize and execute as part of the GTM Engineering team at Yext. Reporting to ...
Marketing Systems & AI Automation Manager
Boston, MA · Hybrid
$92K - $137K/yr
As a Marketing Systems & AI Automation Manager at Recorded Future, you will play a crucial role in building the technical engine that powers our go-to-market (GTM) strategy. This role is a highly ...
Marketing Systems & AI Automation Manager
Boston, MA · Hybrid
$92K - $137K/yr
As a Marketing Systems & AI Automation Manager at Recorded Future, you will play a crucial role in building the technical engine that powers our go-to-market (GTM) strategy. This role is a highly ...
Marketing Systems & AI Automation Manager
Boston, MA · On-site
$92K - $137K/yr
As a Marketing Systems & AI Automation Manager at Recorded Future, you will play a crucial role in building the technical engine that powers our go-to-market (GTM) strategy. This role is a highly ...
Marketing Systems & AI Automation Manager
Boston, MA · On-site
$92K - $137K/yr
As a Marketing Systems & AI Automation Manager at Recorded Future, you will play a crucial role in building the technical engine that powers our go-to-market (GTM) strategy. This role is a highly ...
Marketing Automation Manager information
See salary details
$44K - $53.3K
3% of jobs
$53.3K - $62.5K
4% of jobs
$62.5K - $71.8K
11% of jobs
$78.3K is the 25th percentile. Wages below this are outliers.
$71.8K - $81.1K
9% of jobs
$81.1K - $90.4K
6% of jobs
$90.4K - $99.6K
11% of jobs
The median wage is $102.4K / yr.
$99.6K - $108.9K
15% of jobs
$118K is the 75th percentile. Wages above this are outliers.
$108.9K - $118.2K
14% of jobs
$118.2K - $127.5K
15% of jobs
$127.5K - $136.7K
7% of jobs
$136.7K - $146K
2% of jobs
$44K
$101.1K
$146K
How much do marketing automation manager jobs pay per year?
What is the highest paid position in marketing?
What Does a Marketing Automation Manager Do?
A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.
What skills are needed for marketing automation?
How much does a marketing automation specialist make?
What are some common challenges faced by Marketing Automation Managers when integrating new tools with existing systems?
What are the key skills and qualifications needed to thrive as a Marketing Automation Manager, and why are they important?
What is the difference between Marketing Automation Manager vs Email Marketing Specialist?
| Aspect | Marketing Automation Manager | Email Marketing Specialist |
|---|---|---|
| Required Credentials | Bachelor's in Marketing, Business, or related field; certifications in marketing automation tools | Bachelor's in Marketing, Communications, or related field; certifications in email marketing platforms |
| Work Environment | Oversees automation strategies across multiple channels, manages teams, and analyzes data | Focuses on creating, executing, and optimizing email campaigns |
| Employer & Industry Usage | Used in marketing departments across various industries to streamline campaigns | Primarily in digital marketing teams, often within e-commerce, media, and retail sectors |
The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.
What does a marketing automation manager do?

Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 7 days ago
Job description
About impact.com
impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products-Performance (affiliate), Creator (influencer), and Advocate (customer referral)-unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L'Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.
Your Role at impact.com:
As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results.
This role focuses on building and managing programs in Marketo across multiple channels, including email, paid search, paid social, webinars/events, and account-based marketing (ABM). You will also oversee the integration of new business units, identify opportunities for optimization, and ensure seamless operations across our marketing technology stack. Your expertise will help us scale marketing efforts efficiently while meeting key performance indicators (KPIs) and business objectives.
What You'll Do:
Campaign Execution:
- Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo
- Test, optimize and standardize email, programs, forms, landing pages and templates
- Upload and maintain lead lists and oversee data hygiene within the Marketo instance
- Manage email consent best practices
Marketing Operations:
- Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.
- Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.
- Support marketing initiatives across regions (EMEA, APAC, US) and business units.
- Participate in the training and supervision of Marketo users including email marketers
Performance Optimization:
- Identify and implement new campaign opportunities and areas for operational improvement.
- Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
- Improve email engagement, deliverability and unsubscribes
What You Bring:
- 4+ years of experience using Marketo.
- 2+ years of experience with Salesforce.
- Strong collaboration and project management skills.
- Functional experience in HTML and CSS.
- Experience with various martech platforms and tools.
- Adept at reporting tools; Excel, SFDC, Looker Studio or equivalent
- Experience tracking and reporting on campaign performance
- Experience with Marketo Measure/Bizible
- B2B marketing experience
Benefits and Perks:
At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
- Medical, Dental, and Vision insurance
- Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts and 401(k)
- Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
- Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
- A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
- Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
- Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.
Salary Range:
$100,000.00 - $120,000.00 base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant.
*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.
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About impact.com
Sourced by ZipRecruiter
Industry
Software development
Company size
501 - 1,000 Employees
Headquarters location
Santa Barbara, CA, US
Year founded
2008