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Marketing Automation Manager Jobs (NOW HIRING)

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Marketing Automation Manager

Lehi, UT · On-site

Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...

Nearmap

Marketing Automation Manager

Lehi, UT

Work with Growth Marketing Managers to create and execute campaigns. * Be the first line of defense for Marketo system support. * Build and manage segments in 6Sense using firmographic, behavioral ...

Manychat

AI & Marketing Automation Manager

Austin, TX · On-site

You'll sit embedded within Marketing, reporting to the Head of Marketing Operations and partnering closely with the CMO. Your mandate is broad and exciting: spot where AI and automation can unlock ...

Apidel Technologies

Marketing Manager

Toledo, OH · Remote

Marketing Automation Lead Update: Position will be based in Toledo. Onsite Monday, Tuesday ... Manage marketing automation platforms (e.g., Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ...

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$44K

$101.1K

$146K

How much do marketing automation manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for marketing automation manager in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership responsibilities. These roles typically require advanced skills, such as data analysis and digital marketing expertise, and often command six-figure salaries or higher depending on the company size and industry.

What Does a Marketing Automation Manager Do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What skills are needed for marketing automation?

A Marketing Automation Manager needs strong technical skills in marketing automation platforms such as HubSpot, Marketo, or Pardot, along with proficiency in data analysis, segmentation, and campaign management. Knowledge of CRM systems, email marketing, and basic coding or scripting can enhance effectiveness, while certifications in marketing automation tools are often preferred.

How much does a marketing automation specialist make?

A marketing automation specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and industry. Professionals with certifications in tools like HubSpot or Marketo and strong analytical skills tend to have higher salaries.

What are some common challenges faced by Marketing Automation Managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What are the key skills and qualifications needed to thrive as a Marketing Automation Manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

What does a marketing automation manager do?

A marketing automation manager oversees the implementation and management of marketing automation tools and strategies to streamline campaigns, improve customer engagement, and increase efficiency. They analyze data, develop workflows, and collaborate with marketing teams to optimize lead generation and nurturing processes, often using platforms like HubSpot or Marketo. Strong technical skills, understanding of marketing metrics, and certifications in automation tools are typically required.
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Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 2% Part Time, and 3% Contract. Highlights an 82% Physical, 6% Hybrid, and 12% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.
Marketing Automation Manager, Marketo

Marketing Automation Manager, Marketo

Impact.com

Columbus, OH • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Job description

Role Title: Marketing Automation Manager - Marketo
About impact.com
impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products-Performance (affiliate), Creator (influencer), and Advocate (customer referral)-unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L'Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.
Your Role at impact.com:
As the Marketing Automation Manager - Marketo, you will play a critical role in the success of our global marketing initiatives. Everything we do in marketing runs through Marketo, making this role the technical execution arm of Marketo programs from soup to nuts and keeping up with new features and functionality. Reporting to the Director of Marketing Operations & Analysis, you will collaborate closely with the Marketing team to design, execute, and optimize global campaigns that drive measurable results.
This role focuses on building and managing programs in Marketo across multiple channels, including email, paid search, paid social, webinars/events, and account-based marketing (ABM). You will also oversee the integration of new business units, identify opportunities for optimization, and ensure seamless operations across our marketing technology stack. Your expertise will help us scale marketing efforts efficiently while meeting key performance indicators (KPIs) and business objectives.
What You'll Do:
Campaign Execution:
    • Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo
    • Test, optimize and standardize email, programs, forms, landing pages and templates
    • Upload and maintain lead lists and oversee data hygiene within the Marketo instance
    • Manage email consent best practices

Marketing Operations:
    • Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.
    • Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.
    • Support marketing initiatives across regions (EMEA, APAC, US) and business units.
    • Participate in the training and supervision of Marketo users including email marketers

Performance Optimization:
    • Identify and implement new campaign opportunities and areas for operational improvement.
    • Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
    • Improve email engagement, deliverability and unsubscribes

What You Bring:
  • 4+ years of experience using Marketo.
  • 2+ years of experience with Salesforce.
  • Strong collaboration and project management skills.
  • Functional experience in HTML and CSS.
  • Experience with various martech platforms and tools.
  • Adept at reporting tools; Excel, SFDC, Looker Studio or equivalent
  • Experience tracking and reporting on campaign performance
  • Experience with Marketo Measure/Bizible
  • B2B marketing experience

Benefits and Perks:
At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.
  • Medical, Dental, and Vision insurance
  • Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
  • Flexible spending accounts and 401(k)
  • Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
  • Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
  • A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
  • Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
  • Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
  • Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.

Salary Range:
$100,000.00 - $120,000.00 base salary + 5% company performance bonus, per year, plus eligibility to receive a Restricted Stock Unit (RSU) grant.
*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.
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