Integrated Marketing Campaign Manager information
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$23.3K - $35.6K
0% of jobs
$53.6K is the 25th percentile. Wages below this are outliers.
$48K - $60.3K
54% of jobs
$60.3K - $72.6K
0% of jobs
$72.6K - $84.9K
0% of jobs
$84.9K - $97.2K
0% of jobs
$97.2K - $109.5K
0% of jobs
$109.5K - $121.9K
4% of jobs
$132K is the 75th percentile. Wages above this are outliers.
$121.9K - $134.2K
20% of jobs
$134.2K - $146.5K
21% of jobs
How much do integrated marketing campaign manager jobs pay per year?
As of Aug 17, 2026, the average yearly pay for integrated marketing campaign manager in the United States is $92,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $135,000.00 per year, depending on experience, location, and employer.
An Integrated Marketing Campaign Manager is a professional responsible for planning, executing, and overseeing marketing campaigns that use multiple channels and tactics to deliver a unified message. They coordinate efforts across digital, print, social media, events, and other platforms to ensure that all marketing initiatives work together toward common business goals. Their role involves collaborating with various teams, analyzing campaign performance, and optimizing strategies to maximize reach and engagement. Ultimately, they help organizations create cohesive and effective marketing campaigns that drive brand awareness and results.
Integrated Marketing Campaign Managers work closely with various departments—such as creative, digital, sales, and analytics—to align all campaign elements with the organization's goals. This collaboration involves regular strategy meetings, sharing key performance indicators, and ensuring consistent messaging across all channels. Effective communication and project management skills are vital, as the Manager often acts as a liaison, coordinating timelines and deliverables to keep campaigns on track. Successful Managers foster a collaborative environment, encouraging feedback and innovation from all team members.
To thrive as an Integrated Marketing Campaign Manager, you need expertise in marketing strategy, campaign planning, data analysis, and typically a degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and marketing automation software is essential. Strong project management, collaboration, and communication skills help you lead cross-functional teams and align messaging across channels. These competencies ensure cohesive, results-driven campaigns that maximize engagement and ROI for the organization.
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