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Integrated Marketing Assistant Jobs (NOW HIRING)

JCPenney

Sr Specialist Integrated Marketing

Dallas, TX · On-site

$57K/yr

... • Assist in developing post-campaign recaps with actionable insights and optimization ... integrated marketing, brand marketing, or related field; retail experience preferred. • ...

Social Status Solutions

Marketing Assistant

Atlanta, GA · On-site

$45K - $48K/yr

... Assistant to join our growing team! Our firm has been in the Atlanta area and was founded on the ... Our goal is to integrate creative marketing and sales tactics in a new and innovative way with ...

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How much do integrated marketing assistant jobs pay per year?

As of May 29, 2026, the average yearly pay for integrated marketing assistant in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Integrated Marketing Assistant, and why are they important?

To excel as an Integrated Marketing Assistant, you need a solid understanding of marketing principles, campaign coordination, and data analysis, often backed by a degree in marketing or communications. Familiarity with marketing automation tools, CRM systems, content management platforms, and analytics software is typically expected. Strong organizational skills, attention to detail, and the ability to communicate clearly across teams help someone stand out in this role. These skills are crucial for effectively supporting marketing initiatives, ensuring cohesive campaigns, and driving measurable results.

How does an Integrated Marketing Assistant typically collaborate with other departments in a marketing team?

As an Integrated Marketing Assistant, you will regularly work with various departments such as creative, digital, public relations, and sales to ensure campaigns are aligned and cohesive across all channels. Collaboration often involves attending cross-functional meetings, coordinating timelines, and helping gather and share campaign assets. You'll also support communication between teams to ensure messaging remains consistent and that deadlines are met. This role requires strong organizational and interpersonal skills to facilitate smooth workflow and successful campaign execution.

What is an Integrated Marketing Assistant?

An Integrated Marketing Assistant is a professional who supports marketing teams by coordinating and executing campaigns across multiple channels, such as digital, print, social media, and events. Their role involves assisting with content creation, campaign tracking, and ensuring that all marketing efforts are aligned with the overall brand strategy. They often handle administrative tasks, help manage marketing calendars, and collaborate with various departments to ensure consistent messaging. This position is ideal for individuals looking to gain broad experience in marketing while supporting the seamless integration of different marketing tactics.

What does a marketing assistant do?

A marketing assistant supports marketing teams by coordinating campaigns, managing social media accounts, conducting market research, and preparing marketing materials. They often use tools like Excel, CRM software, and graphic design programs, and may handle administrative tasks to ensure marketing efforts run smoothly.

What is the difference between Integrated Marketing Assistant vs Marketing Coordinator?

AspectIntegrated Marketing AssistantMarketing Coordinator
CredentialsAssociate's or Bachelor's in Marketing, Communications, or related fieldSimilar educational background, often with additional certifications
Work EnvironmentSupport role within marketing teams, assisting with campaigns and contentOversees campaign execution, manages schedules, and coordinates teams
Employer & Industry UsageCommon in advertising, media, and corporate marketing departmentsUsed across various industries for campaign management roles

The Integrated Marketing Assistant primarily supports marketing initiatives by assisting with campaign tasks, content creation, and coordination. In contrast, the Marketing Coordinator takes on a more active role in managing and executing marketing campaigns. Both roles require similar educational backgrounds, but the Coordinator position often involves greater responsibility and oversight.

More about Integrated Marketing Assistant jobs
What cities are hiring for Integrated Marketing Assistant jobs? Cities with the most Integrated Marketing Assistant job openings:
What are the most commonly searched types of Integrated Marketing jobs? The most popular types of Integrated Marketing jobs are:
What states have the most Integrated Marketing Assistant jobs? States with the most job openings for Integrated Marketing Assistant jobs include:
What job categories do people searching Integrated Marketing Assistant jobs look for? The top searched job categories for Integrated Marketing Assistant jobs are:
Integrated Marketing Assistant jobs near you
Infographic showing various Integrated Marketing Assistant job openings in the United States as of May 2026, with employment types broken down into 2% As Needed, 53% Full Time, 42% Part Time, and 3% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Integrated Marketing Specialist

Integrated Marketing Specialist

American Osteopathic Association

Chicago, IL

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 20 days ago

Job description

THIS IS A HYBRID POSITION REQUIRING 2 DAYS PER WEEK (TUESDAY AND WEDNESDAY) EACH WEEK IN-PERSON AT OUR OFFICE LOCATED IN THE STREETERVILLE/MAG MILE AREA OF DOWNTOWN CHICAGO, IL.

JOB SUMMARY:

The Integrated Marketing Specialist supports the Integrated Marketing Center of Excellence (IM COE) by managing and executing multi-channel marketing activities for a portfolio of internal clients across AOA business units with a focus on the Board Certification portfolio. This role works closely with Integrated Marketing Leads to deliver high-quality campaigns, maintain project timelines and budgets, optimize paid and email marketing initiatives, and ensure performance reporting is accurate and actionable. The Specialist is a hands-on marketer with expertise in CRM and marketing automation systems, SEO and SEM fundamentals, paid digital targeting, email marketing, and digital content execution. This role ensures operational excellence, consistency, and data-informed decision-making across all marketing activities.

Impact of this Role

This role drives the successful execution and performance of integrated marketing campaigns by translating strategy into data-driven, multi-channel initiatives that support organizational priorities, improve audience engagement, and maximize marketing ROI.

ESSENTIAL FUNCTIONS:

Integrated Marketing & Campaign Execution

  • Support Integrated Marketing Leads in the development and execution of integrated marketing plans across email, paid media, web, and organic digital channels.
  • Execute multi-channel campaigns including list segmentation, audience targeting, A/B testing, content deployment, and performance optimization.
  • Manage day-to-day campaign activities such as trafficking creative assets, coordinating approvals, updating timelines, and ensuring cross-functional alignment with content, brand, and communications teams.

Project & Workflow Management

  • Serve as project manager for marketing initiatives within assigned business units, maintaining workbacks, deliverables, budgets, and stakeholder communication.
  • Use project management tools (e.g., Asana, Monday.com, Microsoft Project) to track progress, flag risks, and ensure timely delivery.
  • Support operational processes for intake, prioritization, resource planning, and campaign governance across the IM COE.

Email Marketing & CRM

  • Build and deploy email campaigns using marketing automation platforms such as Salesforce Marketing Cloud Engagement and Account Engagement, HubSpot, Feathr, or similar.
  • Create segmented audience lists, lead journeys, and nurture workflows.
  • Implement personalization, dynamic content, and automation best practices.
  • Maintain CRM data integrity and support the integration of campaign activities into CRM reporting.

Paid Digital Marketing

  • Assist in planning and managing paid media campaigns, including paid social, Google Ads, retargeting, and sponsored content.
  • Monitor performance, implement optimizations, and provide insights to IM Leads to inform strategic decisions.
  • Support digital targeting strategies based on audience insights, past performance, and product/program goals.

Performance Reporting & Analytics

  • Compile, analyze, and visualize campaign performance using Google Analytics, CRM dashboards, ad platform analytics, and email marketing metrics.
  • Prepare regular performance reports to support IM Leads in evaluating ROI, KPI progress, and testing insights.
  • Recommend data-driven optimizations to improve future campaigns.

Collaboration & Relationship Support

  • Partner with internal clients (business units), subject matter experts, and marketing and communications colleagues to ensure campaign components align with strategy and organizational priorities.
  • Collaborate with content producers and subject matter experts to ensure accuracy and consistency.
  • Maintain strong communication across teams to ensure clarity, transparency, and workflow efficiency.
  • Support vendor coordination for digital advertising, creative development, or external marketing tools as needed.

Additional Responsibilities

  • Participate in IM COE process improvement initiatives, documentation, and best practice playbook development.
  • Support special projects, emerging marketing capabilities, and cross-functional initiatives as assigned.

MINIMUM QUALIFICATIONS AND EXPERIENCE

Special Skills:

Mandatory

  • Hands-on experience using CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud Engagement and Account Engagement, HubSpot, Feathr, or similar)
  • Working knowledge of SEO, SEM, Google Analytics, and/or digital advertising platforms.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, matrixed environment.
  • Strong analytical skills with the ability to translate data into insights and recommendations.
  • Excellent communication, organization, and stakeholder management skills.
  • Proficiency with basic creative and content tools (Canva, Adobe Creative Suite preferred).

Preferred

  • Experience in healthcare, agency, performance/product marketing environments, and membership associations.
  • Experience with AI-enabled marketing tools (e.g., ChatGPT, Google AI Studio, HubSpot AI, Adobe AI tools).
  • Experience with website CMS platforms (WordPress or similar).
  • Familiarity with lead lifecycle management, audience segmentation, and funnel-based marketing strategy.
  • Experience with paid digital targeting and campaign optimization.
  • Experience supporting marketing or engagement initiatives for physicians, including exposure to medical specialties and certification or credentialing programs.

Education:

  • Bachelor’s degree in marketing, communications, business, or related field

Licensure or Certification:

  • N/A

Experience:

  • 3–5 years of experience in integrated marketing, digital marketing, or marketing operations

WORKING ENVIRONMENT:

Physical:

  • This role involves prolonged sitting, repetitive computer use, and screen time.
  • Ability to operate office equipment.
  • Ability to lift up to 25 lbs.

ENVIRONMENT:

  • Regular office environment.
  • This is a hybrid position requiring physical presence in the office a minimum of two days per week (Tuesday and Wednesday).

Salary Range: $60,000.00 - $65,000.00 Annually

The AOA offers the following benefits:

  • Medical
  • Dental
  • Vision
  • Life and AD&D
  • Long and Short-term Disability
  • FSA/HSA
  • Commuter Benefits
  • 401(k) with match

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

American Osteopathic Association is unable to sponsor work visas at this time.