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Integrated Marketing Assistant Jobs (NOW HIRING)

Marketing Assistant

Winston Salem, NC · On-site

$36K - $46K/yr

Marketing Assistant This role will have two primary responsibilities. First, in partnership with ... This person will be integrated across the marketing team and all that we do across Digital, Social ...

Marketing Assistant

Boston, MA · On-site

$43K - $54K/yr

... marketing organization and will be responsible for delivering operational support to program ... Process management: data integrity, channel integration, process documentation * Tools support ...

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Integrated Marketing Assistant information

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$23K

$45.4K

$59.5K

How much do integrated marketing assistant jobs pay per year?

As of Sep 12, 2026, the average yearly pay for integrated marketing assistant in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is an integrated marketing assistant?

An Integrated Marketing Assistant is a professional who supports marketing teams by coordinating and executing campaigns across multiple channels, such as digital, print, social media, and events. Their role involves assisting with content creation, campaign tracking, and ensuring that all marketing efforts are aligned with the overall brand strategy. They often handle administrative tasks, help manage marketing calendars, and collaborate with various departments to ensure consistent messaging. This position is ideal for individuals looking to gain broad experience in marketing while supporting the seamless integration of different marketing tactics.

How does an integrated marketing assistant typically collaborate with other departments in a marketing team?

As an Integrated Marketing Assistant, you will regularly work with various departments such as creative, digital, public relations, and sales to ensure campaigns are aligned and cohesive across all channels. Collaboration often involves attending cross-functional meetings, coordinating timelines, and helping gather and share campaign assets. You'll also support communication between teams to ensure messaging remains consistent and that deadlines are met. This role requires strong organizational and interpersonal skills to facilitate smooth workflow and successful campaign execution.

What are the key skills and qualifications needed to thrive as an integrated marketing assistant, and why are they important?

To excel as an Integrated Marketing Assistant, you need a solid understanding of marketing principles, campaign coordination, and data analysis, often backed by a degree in marketing or communications. Familiarity with marketing automation tools, CRM systems, content management platforms, and analytics software is typically expected. Strong organizational skills, attention to detail, and the ability to communicate clearly across teams help someone stand out in this role. These skills are crucial for effectively supporting marketing initiatives, ensuring cohesive campaigns, and driving measurable results.

What is the difference between Integrated Marketing Assistant vs Marketing Coordinator?

AspectIntegrated Marketing AssistantMarketing Coordinator
CredentialsAssociate's or Bachelor's in Marketing, Communications, or related fieldSimilar educational background, often with additional certifications
Work EnvironmentSupport role within marketing teams, assisting with campaigns and contentOversees campaign execution, manages schedules, and coordinates teams
Employer & Industry UsageCommon in advertising, media, and corporate marketing departmentsUsed across various industries for campaign management roles

The Integrated Marketing Assistant primarily supports marketing initiatives by assisting with campaign tasks, content creation, and coordination. In contrast, the Marketing Coordinator takes on a more active role in managing and executing marketing campaigns. Both roles require similar educational backgrounds, but the Coordinator position often involves greater responsibility and oversight.

How much is the salary of an integrated marketing assistant?

The average salary for an integrated marketing assistant typically ranges from $40,000 to $55,000 per year, depending on experience, location, and company size. Entry-level positions may start lower, while those with specialized skills or certifications can earn more.
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Infographic showing various Integrated Marketing Assistant job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 74% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Digital & Integrated Marketing Associate

New Holland, PA • On-site

Full-time, Contractor

Posted 22 days ago


Job description

Position Overview

We are seeking a motivated and highly organized Digital & Integrated Marketing Associate to support marketing execution across our Consumer Brands portfolio. This is a hands-on opportunity for an early-career marketer to build broad experience across digital and omnichannel marketing, brand activation, creative development, shopper marketing, social engagement, events, and marketing operations.


The role will initially be structured as a contract position with the opportunity to convert to a full-time role based on performance, demonstrated ownership and impact, as well as the evolving needs of the organization. This is a hybrid role with in-office work required from Tuesday-Thursday in New Holland, PA.


Core Responsibilities

Digital, Omnichannel & Retailer Marketing

  • Manage digital shelf and retailer content updates, including product copy, imagery, digital assets and syndicated content.
  • Coordinate retailer content needs for product launches, promotions, seasonal initiatives and ongoing portfolio updates.
  • Manage routine brand website updates, including copy, product information, imagery and content refreshes.
  • Help ensure consistent and accurate brand representation across retailer and consumer-facing digital touchpoints.
  • Support omnichannel retailer activations and customer-facing marketing initiatives.
  • Partner with internal teams and agencies to connect consumer-facing programs with shopper and retailer activation.

Integrated Marketing & Brand Activation

  • Support execution of integrated marketing campaigns across consumer, shopper, retail, digital, social and media channels.
  • Maintain marketing calendars, key milestones and deliverables across assigned initiatives.
  • Coordinate shopper marketing programs, retailer activations, customer sampling and brand experiences.
  • Support trade shows and customer events, including logistics, branded materials, product shipments, samples, onsite coordination and post-event recaps.
  • Partner with internal stakeholders and agency teams to ensure programs are executed accurately, consistently and on time.
  • Assist in the development of marketing briefs, project kickoffs and campaign timelines.

Social Engagement & Creative Coordination

  • Coordinate social content timelines, approvals and creative asset needs.
  • Monitor social trends, competitive activity and relevant cultural moments to identify potential engagement opportunities.
  • Review creative materials for accuracy, consistency and alignment with brand standards.
  • Partner with agencies and internal stakeholders throughout creative development and execution.
  • Support consumer response management, including coordinating responses and follow-up with Consumer Affairs, Quality and appropriate brand stakeholders.

Marketing Operations & Asset Management

  • Manage marketing asset libraries, DAM systems and SharePoint platforms across assigned brands.
  • Maintain organized, current and accessible marketing and creative assets.
  • Coordinate creative routing, approvals and final asset delivery.
  • Maintain marketing documentation, project trackers and other tools that help keep initiatives moving efficiently.
  • Help identify opportunities to improve marketing processes and ways of working across the organization.

Insights, Reporting & Team Support

  • Monitor competitive activity, new product launches, portfolio changes and relevant category and consumer trends.
  • Assist with campaign performance tracking and development of post-program recaps.
  • Develop presentations, project updates and marketing materials for internal and customer-facing meetings.
  • Help organize performance data and translate results into clear learnings for the broader marketing team.
  • Support ongoing portfolio and project management needs across Consumer Brands.

Education & Experience

  • Bachelor’s degree in Marketing, Advertising, Business or related field.
  • 0–2 years of professional experience preferred.
  • Strong internship, co-op, agency or early-career experience within CPG consumer brands organization is preferred.
  • Experience working across multiple projects, stakeholders or marketing channels is a plus.

Skills & Capabilities

  • Digitally savvy, with curiosity about emerging platforms, tools and evolving consumer behaviors.
  • Strong organizational and project management skills
  • Excellent written, verbal and presentation communication skills.
  • Ability to manage multiple projects and timelines simultaneously.
  • Collaborative mindset and comfort working cross-functionally and with external partners.
  • Curious about consumers, brands, culture and the evolving retail landscape.
  • Proactive, solutions-oriented approach with a willingness to learn and take on increasing responsibility.
  • Comfortable working in a fast-paced environment with evolving priorities.

Technical Skills

  • Strong Microsoft Office skills, particularly PowerPoint and Excel
  • Experience with social media platforms/tools; familiarity with content publishing, engagement and performance reporting preferred.
  • Experience with WordPress or similar content management systems preferred.
  • Familiarity with Adobe Creative Cloud tools is a plus; ability to make basic asset edits or adaptations is beneficial.
  • Familiarity with retailer content syndication, digital shelf, DAM or project management platforms is a plus.
  • Valid driver’s license required.
  • Ability to travel occasionally and provide onsite support for trade shows, customer events and brand activations.