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Integrated Marketing Assistant Jobs in Michigan (NOW HIRING)

Busch's Inc.

Director of Marketing

Saline, MI

... · Manage integrated relevant guest communication programs with a consistent look and feel ... Assist in ongoing consumer research and market research program to collect and utilize 'Voice of ...

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Integrated Marketing Assistant information

What is an integrated marketing assistant?

An Integrated Marketing Assistant is a professional who supports marketing teams by coordinating and executing campaigns across multiple channels, such as digital, print, social media, and events. Their role involves assisting with content creation, campaign tracking, and ensuring that all marketing efforts are aligned with the overall brand strategy. They often handle administrative tasks, help manage marketing calendars, and collaborate with various departments to ensure consistent messaging. This position is ideal for individuals looking to gain broad experience in marketing while supporting the seamless integration of different marketing tactics.

How does an integrated marketing assistant typically collaborate with other departments in a marketing team?

As an Integrated Marketing Assistant, you will regularly work with various departments such as creative, digital, public relations, and sales to ensure campaigns are aligned and cohesive across all channels. Collaboration often involves attending cross-functional meetings, coordinating timelines, and helping gather and share campaign assets. You'll also support communication between teams to ensure messaging remains consistent and that deadlines are met. This role requires strong organizational and interpersonal skills to facilitate smooth workflow and successful campaign execution.

What are the key skills and qualifications needed to thrive as an integrated marketing assistant, and why are they important?

To excel as an Integrated Marketing Assistant, you need a solid understanding of marketing principles, campaign coordination, and data analysis, often backed by a degree in marketing or communications. Familiarity with marketing automation tools, CRM systems, content management platforms, and analytics software is typically expected. Strong organizational skills, attention to detail, and the ability to communicate clearly across teams help someone stand out in this role. These skills are crucial for effectively supporting marketing initiatives, ensuring cohesive campaigns, and driving measurable results.

What is the difference between Integrated Marketing Assistant vs Marketing Coordinator?

AspectIntegrated Marketing AssistantMarketing Coordinator
CredentialsAssociate's or Bachelor's in Marketing, Communications, or related fieldSimilar educational background, often with additional certifications
Work EnvironmentSupport role within marketing teams, assisting with campaigns and contentOversees campaign execution, manages schedules, and coordinates teams
Employer & Industry UsageCommon in advertising, media, and corporate marketing departmentsUsed across various industries for campaign management roles

The Integrated Marketing Assistant primarily supports marketing initiatives by assisting with campaign tasks, content creation, and coordination. In contrast, the Marketing Coordinator takes on a more active role in managing and executing marketing campaigns. Both roles require similar educational backgrounds, but the Coordinator position often involves greater responsibility and oversight.

How much is the salary of an integrated marketing assistant?

The average salary for an integrated marketing assistant typically ranges from $40,000 to $55,000 per year, depending on experience, location, and company size. Entry-level positions may start lower, while those with specialized skills or certifications can earn more.

What are the most commonly searched types of Integrated Marketing jobs in Michigan?

The most popular types of Integrated Marketing jobs in Michigan are:

What are popular job titles related to Integrated Marketing Assistant jobs in Michigan?

For Integrated Marketing Assistant jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Integrated Marketing Assistant jobs in Michigan look for?

The top searched job categories for Integrated Marketing Assistant jobs in Michigan are:

What cities in Michigan are hiring for Integrated Marketing Assistant jobs?

Cities in Michigan with the most Integrated Marketing Assistant job openings:

Integrated Marketing Assistant jobs near you

Integrated Marketing Coordinator

Detroit, MI • On-site

Detroit Pistons
11 - 50 employees
Learn more about Detroit Pistonsexternal

Full-time

Posted 12 days ago

Job description

Description

Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.


As the Integrated Marketing Coordinator, you'll support digital and traditional marketing initiatives across the Detroit Pistons, Pistons 313 Shop, Motor City Cruise, and Motor City Rivals.


Working closely with the Integrated Marketing team, you'll help execute campaigns across web, email, SMS, mobile, and in-arena channels while collaborating with Creative, Sales, Partnerships, and Business Strategy & Analytics to drive fan engagement and business results.


We're looking for a proactive, detail-oriented marketer who enjoys working in a fast-paced environment and is passionate about connecting with fans.


What You'll Be Doing

  • Support website content management across Pistons.com, PistonsAcademy.com, CruiseBasketball.com, and the Pistons mobile app. 
  • Assist with email and SMS marketing campaigns, including newsletters, promotional campaigns, and lead nurture initiatives. 
  • Execute fan engagement campaigns across paid and owned marketing channels. 
  • Manage in-arena digital marketing content, including digital signage, PA scripts, and radio reads. 
  • Maintain marketing calendars for campaigns, ticket launches, merchandise, and key organizational initiatives. 
  • Partner with Creative Services to develop digital marketing assets. 
  • Track campaign performance and prepare reports highlighting key metrics and optimization opportunities. 
  • Support additional digital marketing initiatives across web, mobile, paid social, and integrated marketing efforts.



Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field. 
  • 1-2 years of experience in digital or integrated marketing. 
  • Experience managing websites through CMS platforms, preferably WordPress. 
  • Familiarity with email marketing platforms, project management tools (such as Adobe Journey Optimizer and Asana), and marketing analytics. 
  • Working knowledge of HTML/CSS, website best practices, SEO, accessibility, and basic image editing in Adobe Photoshop. 
  • Experience with React, Next.js, Git, or similar web technologies is a plus. 
  • Strong organizational, communication, and project management skills with the ability to manage multiple priorities. 
  • Analytical mindset with the ability to use marketing data to optimize campaigns. 
  • Ability to work evenings, weekends, and select events as needed.

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.


We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.

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