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Integrated Marketing Communication Jobs in Michigan

BA in Marketing, Statistics, or Communications and / or equivalent years of experience * 10+ years of experience in brand, integrated, or advertising account management with 4+ years in leadership

Develop and execute integrated marketing strategies and cross-channel communication in support of SME's business units * Represent the marketing team within cross-functional groups including senior ...

Marketing Manager

Detroit, MI · On-site

$70K - $100K/yr

Bachelor's degree in marketing, communications, business or a related field. * 4+ years of experience developing and executing integrated marketing campaigns, preferably in B2B marketing.

Marketing Coordinator

Detroit, MI · Hybrid

$60K - $70K/yr

Description Crain Communications, a leading B2B media company, is seeking a motivated Marketing Coordinator to support integrated marketing campaigns across its award-winning portfolio, including Ad ...

... integrated relevant guest communication programs with a consistent look and feel, including both print and electronic media. · Develop and execute a strategy to measure the results of all marketing ...

Plan, execute, and measure integrated marketing campaigns across digital, events, public relations ... Bachelor's degree in Marketing, Communications, Business, or a related field preferred * 3+ years ...

Plan, execute, and measure integrated marketing campaigns across digital, events, public relations ... Bachelor's degree in Marketing, Communications, Business, or a related field preferred * 3+ years ...

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Integrated Marketing Communication information

See Michigan salary details

$19

$65

$94

How much do integrated marketing communication jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for integrated marketing communication in Michigan is $65.95, according to ZipRecruiter salary data. Most workers in this role earn between $21.78 and $89.90 per hour, depending on experience, location, and employer.

What is an integrated marketing communication?

An Integrated Marketing Communication (IMC) job involves coordinating and aligning various marketing channels—such as advertising, public relations, social media, and direct marketing—to deliver a consistent brand message. Professionals in this role develop strategies to ensure a seamless customer experience across all touchpoints. They analyze market trends, craft compelling messaging, and optimize campaigns for maximum impact. IMC roles often require strong communication skills, creativity, and an understanding of digital and traditional marketing techniques.

What does an integrated marketing communication professional do?

Integrated Marketing Communication professionals typically coordinate and execute multi-channel marketing campaigns, develop messaging strategies, and ensure brand consistency across all communications. They frequently collaborate with creative, digital, and sales teams to optimize campaign performance and align marketing efforts with business objectives. Monitoring campaign metrics, managing content calendars, and adjusting tactics based on data insights are common daily tasks. This role requires excellent organization and adaptability, as priorities can shift quickly in response to market feedback or new business needs.

What are the key skills and qualifications needed to thrive in integrated marketing communication?

To excel in Integrated Marketing Communication, you need a strong background in marketing, strategic communication, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and certifications like HubSpot or Google Analytics is highly beneficial. Excellent interpersonal skills, creativity, and strong organizational abilities set standout candidates apart. These competencies are vital for designing cohesive campaigns, aligning messages across channels, and driving measurable business results.

Is integrated marketing communication still relevant today?

Integrated marketing communication (IMC) remains highly relevant for marketing professionals, including those in roles focused on coordinating messaging across channels such as advertising, public relations, and digital media. It helps ensure consistent brand messaging and improves campaign effectiveness in a digital and multi-channel environment.

What can you do with an integrated marketing communication degree?

An integrated marketing communication degree prepares individuals for roles in advertising, public relations, brand management, and digital marketing. Graduates can work as marketing coordinators, communication specialists, social media managers, or media planners, often utilizing skills in strategic planning, content creation, and data analysis. Certifications in tools like Adobe Creative Suite or Google Analytics can enhance job prospects.

What does integrated marketing communication do?

Integrated marketing communication (IMC) professionals coordinate and manage all marketing channels and messages to deliver a consistent brand image and maximize impact. They develop strategies that align advertising, public relations, social media, and other communication tools to effectively reach target audiences and support business goals.

What are the most commonly searched types of Integrated Marketing Communication jobs in Michigan?

The most popular types of Integrated Marketing Communication jobs in Michigan are:

What are popular job titles related to Integrated Marketing Communication jobs in Michigan?

For Integrated Marketing Communication jobs in Michigan, the most frequently searched job titles are:

What cities in Michigan are hiring for Integrated Marketing Communication jobs?

Cities in Michigan with the most Integrated Marketing Communication job openings:

Infographic showing various Integrated Marketing Communication job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 22% Part Time, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $137,186 per year, or $66 per hour.

Integrated Marketing Coordinator

Detroit Pistons

Detroit, MI • On-site

Full-time

Posted 10 days ago


Job description

Description

Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.


As the Integrated Marketing Coordinator, you'll support digital and traditional marketing initiatives across the Detroit Pistons, Pistons 313 Shop, Motor City Cruise, and Motor City Rivals.


Working closely with the Integrated Marketing team, you'll help execute campaigns across web, email, SMS, mobile, and in-arena channels while collaborating with Creative, Sales, Partnerships, and Business Strategy & Analytics to drive fan engagement and business results.


We're looking for a proactive, detail-oriented marketer who enjoys working in a fast-paced environment and is passionate about connecting with fans.


What You'll Be Doing

  • Support website content management across Pistons.com, PistonsAcademy.com, CruiseBasketball.com, and the Pistons mobile app. 
  • Assist with email and SMS marketing campaigns, including newsletters, promotional campaigns, and lead nurture initiatives. 
  • Execute fan engagement campaigns across paid and owned marketing channels. 
  • Manage in-arena digital marketing content, including digital signage, PA scripts, and radio reads. 
  • Maintain marketing calendars for campaigns, ticket launches, merchandise, and key organizational initiatives. 
  • Partner with Creative Services to develop digital marketing assets. 
  • Track campaign performance and prepare reports highlighting key metrics and optimization opportunities. 
  • Support additional digital marketing initiatives across web, mobile, paid social, and integrated marketing efforts.



Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field. 
  • 1-2 years of experience in digital or integrated marketing. 
  • Experience managing websites through CMS platforms, preferably WordPress. 
  • Familiarity with email marketing platforms, project management tools (such as Adobe Journey Optimizer and Asana), and marketing analytics. 
  • Working knowledge of HTML/CSS, website best practices, SEO, accessibility, and basic image editing in Adobe Photoshop. 
  • Experience with React, Next.js, Git, or similar web technologies is a plus. 
  • Strong organizational, communication, and project management skills with the ability to manage multiple priorities. 
  • Analytical mindset with the ability to use marketing data to optimize campaigns. 
  • Ability to work evenings, weekends, and select events as needed.

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.


We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.