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Integrated Marketing Manager information

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$77K

$129.9K

$151.5K

How much do integrated marketing manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for integrated marketing manager in the United States is $129,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What is an Integrated Marketing Manager?

An Integrated Marketing Manager is responsible for developing and executing cohesive marketing strategies that unify various channels such as digital, print, social media, and events. Their goal is to ensure consistent messaging and branding across all platforms to maximize the effectiveness of campaigns. They collaborate with multiple teams, analyze campaign performance, and adjust tactics to achieve marketing objectives. This role often requires strong project management, communication, and analytical skills.

What are the key skills and qualifications needed to thrive as an Integrated Marketing Manager, and why are they important?

To thrive as an Integrated Marketing Manager, you need expertise in campaign strategy, brand management, and data-driven marketing, typically supported by a bachelor's degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and project management software is essential. Strong communication, collaboration, and creative problem-solving skills help you align cross-functional teams and execute cohesive marketing initiatives. These skills ensure that marketing efforts are unified, effective, and aligned with overall business objectives, maximizing impact and ROI.

What is the difference between Integrated Marketing Manager vs Marketing Coordinator?

AspectIntegrated Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees comprehensive marketing strategies across channelsSupports marketing campaigns, handles logistics and administrative tasks
Required SkillsStrategic planning, campaign management, cross-channel integrationCommunication, organization, basic marketing knowledge
Experience & CertificationsTypically 3-5 years in marketing, relevant certifications preferredEntry-level, often no specific certifications required
Work EnvironmentCollaborates with multiple teams, manages projectsSupports marketing team, performs operational tasks

The Integrated Marketing Manager focuses on creating and executing comprehensive marketing strategies across channels, requiring strategic skills and experience. In contrast, the Marketing Coordinator provides support for campaigns and handles logistical tasks, making it more entry-level. Both roles are essential in marketing departments but differ in scope and responsibilities.

How does an Integrated Marketing Manager typically collaborate with cross-functional teams to execute campaigns?

An Integrated Marketing Manager works closely with various departments such as creative, digital, sales, product, and analytics to ensure cohesive messaging and campaign execution across all marketing channels. Regular meetings and clear communication are essential to align strategies and timelines. They often serve as the central point of contact, facilitating collaboration and resolving potential conflicts to keep campaigns on track. This role requires strong project management skills and the ability to synthesize feedback from multiple stakeholders.
More about Integrated Marketing Manager jobs
What cities are hiring for Integrated Marketing Manager jobs? Cities with the most Integrated Marketing Manager job openings:
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Integrated Marketing Manager jobs near you
Infographic showing various Integrated Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, and 3% Part Time. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $129,868 per year, or $62.4 per hour.
Integrated Marketing Manager (Contract)

Integrated Marketing Manager (Contract)

Five9

San Ramon, CA

Part-time

Posted 28 days ago

Be an early applicant

Job description

Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.

Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.

This contract role will support the Five9 mission by helping develop creative marketing strategies that drive growth in the global market, focusing on defining and achieving alignment on the big bet topics for Five9 and striving to achieve consistency in the big bet campaign execution across all regions.

You will work cross functionally to plan and execute best-in-class, integrated, data-driven marketing campaigns across paid media, social, analyst and influencers, unpaid media, digital, web, email, webinars, events and more. Cross-department collaboration and communication is essential in order to create a global campaign and ensure adoption across regions. You will also be expected to develop a deep understanding of the market to support planning and strategy for the Marketing team.

This contract is for July 2026 to January 2027.

Key Roles & Responsibilities

  • Be the interlock between Product Marketing and Regions on big bet topics and campaign definition
  • Manage individual marketing campaigns as prioritized
  • Alignment with digital: web and demand gen and AR/ PR teams for an integrated execution
  • Orchestrate content creation and execution across Product Marketing, 3rd party agencies and digital platforms, including digital and web assets, events, videos, surveys, strategic content and creative, etc.
  • Plan and execute end-to-end multi-channel global campaigns and optimization for marketing campaigns, programs such as programmatic, webinars, adhoc emails, nurtures, events etc.
  • Manage and organize campaign documentation, plans, performance data/ report etc.
  • Collaborate with Content team and develop campaign focused messaging for campaign specific deliverables (ie. Ads, landing pages, etc.) and ensure consistent brand voice and messaging across all marketing channels for top tier campaigns and assets.
  • Partner with product management and sales enablement teams to align marketing efforts with product launches and sales objectives for campaign deliverables.

Deliverables:

  • Coordinate and help deliver marketing campaigns
  • Contribute to quarterly content plan aligned between creative, product marketing teams
  • Quarterly plan alignment with web, demand gen and field marketing teams
  • Campaign setup, results tracking and measurement via E2E/ Domo, Salesforce and Google dashboards

Measurement and Optimization:

  • Develop campaign strategies to achieve desired outcomes, improve conversion rates, and make a meaningful revenue impact.
  • Establish regular communication with key stakeholders, sharing data, reviewing performance, and addressing action items.
  • Help stakeholders focus their energy on the highest potential topics and campaigns (e.g. top-performing content, activation channels, verticals country-by-country).
  • Help build processes and procedures to ensure that every global program is successful as a result of close collaboration between Integrated Marketing, Field Marketing, Creative and content, Digital and Regional Sales among others.

Requirements:

  • Seasoned marketer with a data-driven, customer-centric approach
  • 5+ years of SaaS experience in successfully running global, integrated campaigns to improve conversions
  • Highly collaborative individual able to juggle multiple priorities and get things done
  • Ability to navigate matrix situations and represent the team with integrity, professionalism, and self-sufficiency.
  • Excellent written and verbal communication skills, creative and analytical mindset
  • Problem solving skills - unraveling and solving business process issues
  • 5+ years' experience with Marketing and analytics Tools such as Eloqua, Pardot, Marketo, SFDC, Domo, Google Analytics and more
  • Self- starter, with a passion for building
  • Strategic Thinking: Ability to map the customer journey, workback timelines, and identify key moments to engage audiences.

Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills.  The more inclusive we are, the better we are.  Five9 is an equal opportunity employer.

View our privacy policy, including our privacy notice to California residents here: https://www.five9.com/pt-pt/legal.

Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.