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Director Consumer Marketing Jobs (NOW HIRING)

Mallinckrodt Pharmaceuticals

$120 - $180/hr

Work with counterpart brand directors as a team to identify brand opportunities within and across ... consumer marketing and corporate communications colleagues to drive consistency, alignment, and ...

New

Therakos

Manager, Consumer Marketing

Malvern, PA

Work with counterpart brand directors as a team to identify brand opportunities within and across ... consumer marketing and corporate communications colleagues to drive consistency, alignment, and ...

Mallinckrodt

Manager, Consumer Marketing

Malvern, PA · On-site

Work with counterpart brand directors as a team to identify brand opportunities within and across ... consumer marketing and corporate communications colleagues to drive consistency, alignment, and ...

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Director Consumer Marketing information

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How much do director consumer marketing jobs pay per year?

As of Sep 2, 2026, the average yearly pay for director consumer marketing in the United States is $122,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $102,500.00 and $145,500.00 per year, depending on experience, location, and employer.

What does a director consumer marketing do?

A Director of Consumer Marketing is responsible for developing and implementing strategies to promote a company's products or services to consumers. They oversee marketing campaigns, manage teams, analyze market trends, and work closely with other departments to ensure brand consistency and growth. Their role often includes setting marketing goals, allocating budgets, and measuring the effectiveness of marketing initiatives. Ultimately, they aim to increase brand awareness, drive customer engagement, and boost sales.

What are the key skills and qualifications needed to thrive as a director consumer marketing?

To thrive as a Director of Consumer Marketing, you need expertise in market analysis, brand strategy, campaign management, and a bachelor’s or master’s degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and CRM systems is critical, and certifications like AMA PCM can be advantageous. Strong leadership, creativity, and excellent communication skills help drive teams and craft compelling messaging that resonates with consumers. These skills ensure effective strategy execution, data-driven decision making, and the ability to lead high-performing teams in a competitive marketplace.

What are some common challenges faced by a director consumer marketing when launching a new product?

A Director of Consumer Marketing often faces challenges such as aligning cross-functional teams, understanding rapidly changing consumer preferences, and efficiently allocating budgets for maximum impact. Launching a new product requires close collaboration with product development, sales, and creative teams to ensure messaging is consistent and resonates with the target audience. Additionally, measuring and adapting campaign performance in real time is essential to stay ahead in competitive markets, making flexibility and data-driven decision-making vital skills for success.

What is the difference between Director Consumer Marketing vs Marketing Manager?

AspectDirector Consumer MarketingMarketing Manager
ResponsibilitiesDevelops overall consumer marketing strategies, oversees large teams, manages budgets, and aligns brand visionExecutes marketing campaigns, manages day-to-day activities, and supports strategic initiatives
Required CredentialsBachelor's degree, often MBA, extensive marketing experience, leadership skillsBachelor's degree in marketing or related field, relevant experience, strong communication skills
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsCampaign execution, team coordination, project management

The main difference between a Director Consumer Marketing and a Marketing Manager lies in scope and strategic focus. The Director oversees overall brand strategy and manages larger teams, while the Marketing Manager handles campaign execution and daily operations. Both roles require marketing expertise, but the director position emphasizes leadership and strategic planning.

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Cities with the most Director Consumer Marketing job openings:

What are the most commonly searched types of Consumer Marketing jobs?

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Director Consumer Marketing jobs near you
Infographic showing various Director Consumer Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $122,161 per year, or $58.7 per hour.

Associate Director, Consumer Marketing (Ophthalmology)

Regeneron Pharmaceuticals, Inc.

Sleepy Hollow, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago

Regeneron rating

8.5

Company rating: 8.5 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

19th of 86 rated pharmaceutical

Job description

Build our future together:
The Associate Director, Marketing will contribute to the financial success of the Ophthalmology franchise. Main area of responsibility will be to implement and manage key elements of the U.S. Consumer Marketing plan, ultimately to drive demand for the product.
Specifically, this will include omnichannel campaign implementation including, Television, Print/Mail, digital and social media marketing execution, patient engagement tool/material development, patient education plan development and implementation, strategic content creation, Agency collaboration, materials and inventory management, budget management, management of review materials schedule and process.
When & where:
  • Office Based in Sleepy Hollow, NY for 4 days a week with ~10% travel expected

Discover your role:
  • Contributing to, and implementing consumer strategy, communications planning and tactical plans
  • Implementation of consumer initiatives and tactical plans
  • Delivering against omnichannel strategy and optimizing performance media programs against business goals and priorities
  • Manage & provide strategic input to Agency-led media planning that delivers against the goals of the business
    • Evaluate, and provide feedback to, performance of media buys in an ongoing way ensure alignment with brand objectives
    • Work with internal Insights & Analytics Teams to expand our approach to measurement of campaigns and other omnichannel initiatives
  • Developing innovative digital and social media programs that accelerate brand awareness and drive consumer action
  • Extend omnichannel strategies through an understanding of technical, data, and media system integration points and underlying platforms in a way that delivers incremental value to our customers, patients, and prospects
    • Expand on compliant first-party data strategy that enriches our customer experience and drives value for our brand
    • Continue to refine our view of our customer, personas, segmentation, and related - business-critical user journeys
      • Mature our approach to customer journeys in a way that delivers data, insights, and an evolution of our marketing activities
    • Develop SEO-inspired content planning that delivers on the needs of our customers in a way that ladders up to critical success factors for our brand
      • Content development in various formats including: long form, short form, video, social channel specific (Reddit vs Facebook vs LinkedIn), and email
    • Develop a seamless holistic digital experience that fulfills on tactical goals including key site actions, engagement, and customer registrations for CRM programs
    • Enrich existing CRM strategy to be more inclusive of additional user needs, journeys, and conversion stages
  • Driving selection of patient ambassadors and developing patient testimonials and videos
  • Implementing targeted communication programs
  • Representing promotional tactics for medical, legal, and regulatory team reviews and ensuring final deliverables are accurate and compliant.
  • Working closely with the cross functional marketing team
  • Managing budgets and closely monitoring performance, ensuring cost effective delivery of all programs while tracking and monitoring KPIs
  • Developing and managing patient education and engagement tools and materials- and related promotion through personal and digital distribution channels

This role requires:
  • Bachelor's Degree, MBA a plus.
  • Demonstrated experience in marketing of biologics preferred.
  • You have 10+ years of progressive marketing experience including at least 5 years in the Consumer space in pharmaceutical marketing.
  • Demonstrated omnichannel digital marketing experience.
  • Demonstrated Consumer marketing competencies in the pharmaceutical/biotech areas. Prior U.S. launch experience a plus.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We are committed to building a workplace with an inclusive culture. Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law. Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.
Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits. Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits. For additional information about Regeneron benefits in the U.S., please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other locations, additional information will be provided during the recruitment process. If you have any questions, please speak with your recruiter.
Please be advised that at Regeneron, we believe we do our best work when we are together. For that reason, many roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about on-site expectations for your role and location.
As part of the recruitment process, certain background checks may be conducted in accordance with the laws of the country where the position is based. The purpose of such checks is to verify certain information prior to the commencement of employment such as identity, right to work and educational qualifications.
For jobs in Canada: this posting is for an existing position.
Salary Range (annually)
$157,200.00 - $256,600.00

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