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Consumer Insights Jobs (NOW HIRING)

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand ...

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand ...

Trove Brands

Consumer Insights Director

Lehi, UT · On-site

We're seeking a strategic, forward-thinking Director of Consumer Insights to lead consumer understanding across multiple brands and fuel the development of new products, categories, and business ...

Trove Brands

Consumer Insights Director

Lehi, UT

We're seeking a strategic, forward-thinking Director of Consumer Insights to lead consumer understanding across multiple brands and fuel the development of new products, categories, and business ...

Yum! Brands

Associate Manager, Consumer Insights

Plano, TX · Hybrid

$99K - $105K/yr

In this role, you will support the development of consumer learning plans, distilling business questions into actionable research recommendations. Your insights will enable our brand strategy and ...

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

We are seeking a Consumer Insights Manager to lead high-impact research that informs strategy across our brands and initiatives. This role will translate complex data into clear, actionable insights ...

Crocs

Consumer & Brand Insights Manager

Broomfield, CO

$115K - $125K/yr

Overview At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA

$115K - $125K/yr

Overview At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

Overview At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

We are seeking a Consumer Insights Manager to lead high-impact research that informs strategy across our brands and initiatives. This role will translate complex data into clear, actionable insights ...

Tchibo GmbH

Als Teamleader Consumer Insights (m/w/d) bist du der strategische Kopf und die inspirierende Führungskraft unseres Consumer Insights & Market Intelligence Teams. Dabei sorgst du dafür, dass ...

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All JobsConsumer Insights Jobs

Consumer Insights information

See salary details

$25.5K

$77.6K

$112.5K

How much do consumer insights jobs pay per year?

As of Jun 16, 2026, the average yearly pay for consumer insights in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

How to get into consumer insights jobs?

To pursue a career in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also be valuable. Developing knowledge of consumer behavior and industry trends helps improve job prospects in this field.

What is a consumer insights job?

A consumer insights job involves analyzing data to understand consumer behaviors, preferences, and trends. Professionals in this role use tools like surveys, focus groups, and data analysis software to inform marketing strategies and product development.

What is the role of consumer insights?

Consumer insights professionals analyze data from surveys, focus groups, and market research to understand customer behaviors, preferences, and needs. Their role is to inform product development, marketing strategies, and business decisions to better meet consumer demands. Skills in data analysis, research methods, and tools like SPSS or Tableau are commonly used in this field.

What are some common responsibilities in a Consumer Insights role?

Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What is a Consumer Insights job?

A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.

What are the key skills and qualifications needed to thrive in the Consumer Insights position, and why are they important?

To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.

More about Consumer Insights jobs
What cities are hiring for Consumer Insights jobs? Cities with the most Consumer Insights job openings:
What are the most commonly searched types of Consumer Insights jobs? The most popular types of Consumer Insights jobs are:
What states have the most Consumer Insights jobs? States with the most job openings for Consumer Insights jobs include:
What job categories do people searching Consumer Insights jobs look for? The top searched job categories for Consumer Insights jobs are:
Consumer Insights jobs near you
Infographic showing various Consumer Insights job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 33% In-person, 34% Hybrid, and 33% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.
Consumer Insights Director

Consumer Insights Director

Stand Together

Arlington, VA • On-site, Remote

Full-time

Medical, Dental, Retirement

Posted 25 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand strategy, messaging effectiveness, and actionable research. This role will set the vision for the team, establish best-in-class research capabilities, and ensure insights meaningfully shape organizational strategy, communications, and audience engagement efforts.

The Director will lead a team responsible for consumer research, audience segmentation, persona development, brand equity measurement, and messaging and content testing. While this leader will oversee the overall research portfolio and manage a team of 4-6 researchers and strategists, they will also personally lead high-impact research initiatives and serve as a senior strategic advisor across the organization.

The ideal candidate combines deep technical expertise in consumer insights with strong leadership, strategic thinking, and the ability to operationalize insights into scalable products, frameworks, and decision-making tools.

How You Will Contribute

Lead the Consumer Insights Function

  • Define and drive the vision, strategy, and roadmap for the Consumer Insights team.
  • Build and lead a high-performing team of 4-6 insights professionals, fostering strong analytical rigor, strategic thinking, and execution excellence.
  • Establish research standards, methodologies, frameworks, and processes that ensure consistent, high-quality insights delivery across the organization.
  • Ensure research products, outputs, and recommendations meet organizational expectations for relevance, rigor, clarity, and strategic value.
  • Prioritize research investments and align team efforts with organizational priorities and strategic objectives.
Consumer & Audience Research
  • Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions, behaviors, barriers, and unmet needs.
  • Oversee qualitative and quantitative research programs using methodologies such as: Surveys, Focus groups, In-depth interviews, Ethnographies, Online communities, Behavioral research, Conjoint and segmentation analyses
  • Personally lead select high-priority or highly strategic research initiatives.
  • Continuously identify emerging trends, shifts in audience sentiment, and opportunities for deeper understanding.

Segmentation & Persona Development

  • Lead the development and refinement of audience segmentation strategies that inform organizational targeting, engagement, and communication approaches.
  • Translate complex research findings into actionable personas, audience frameworks, and journey maps.
  • Ensure segmentation and persona work is practical, scalable, and actively adopted by cross-functional teams.
  • Brand Equity & Perception Research
  • Oversee brand equity tracking and perception research to measure awareness, trust, favorability, differentiation, and relevance.
  • Provide strategic recommendations to strengthen audience connection and improve brand positioning.
  • Help organizational leaders understand how audiences perceive Stand Together and related initiatives.

Messaging & Content Research

  • Lead messaging, narrative, and content testing efforts to evaluate audience resonance and communication effectiveness.
  • Assess how audiences respond to messaging frameworks, tone, framing, storytelling, and creative concepts across channels and formats.
  • Partner closely with communications, marketing, digital, and creative teams to optimize messaging and audience engagement strategies.
  • Translate findings into actionable guidance for campaign development, content creation, and strategic communications.
Insight Activation & Strategic Influence 
  • Ensure research insights are translated into clear, compelling, and actionable recommendations for leaders and stakeholders.
  • Build systems, tools, and reporting mechanisms that democratize audience understanding across the organization.
  • Influence strategic decisions through evidence-based insights and strong executive communication.
  • Serve as a trusted thought partner to senior leaders on audience strategy, consumer behavior, and communication effectiveness.

Team Leadership & Collaboration

  • Coach and develop team members to strengthen research capabilities, strategic thinking, and leadership skills.
  • Foster a collaborative, curious, and high-accountability team culture.
  • Manage external research vendors and agency partners as needed.
  • Collaborate cross-functionally to ensure insights are integrated into planning, strategy, and execution across teams.
What You Will Bring
  • 10+ years of experience in consumer insights, market research, audience strategy, brand strategy, or related fields.
  • Significant experience leading and developing high-performing research or insights teams.
  • Deep expertise in:
    • Consumer and audience research
    • Market segmentation and persona development
    • Brand equity and perception research
    • Messaging, narrative, and content testing
    • Insight synthesis and strategic storytelling
  • Demonstrated success translating research findings into actionable strategies and organizational decisions.
  • Strong experience with both qualitative and quantitative research methodologies.
  • Experience influencing senior executives and leading cross-functional initiatives.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect. 
Standout Candidates Will Bring
  • Familiarity with behavioral science, cultural insights, and values-based communication strategies.
  • Experience building or scaling insights capabilities, functions, or research operations.
  • Experience with research and analytics platforms such as Qualtrics, SPSS, Tableau, or similar tools.
What We Offer
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive. 
Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success.  That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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